Broworks

Please describe your company and your position there.

App Craft Consulting & App Craft Studio are two companies I've founded. The first is a mobile development consulting company in which I'm the only employee.

The second one, App Craft Studio, is a standalone company that publishes mobile app on App Store. 

For what projects/services did your company hire Broworks?

I'm convinced that having a great brand identity with nice looking logo & assets is a real motivation to keep good working.

That's why I've asked Stefan to design brand identities for my 2 companies, after having seen his work on Dribbble & UI8.

What were your goals for this project?

For App Craft Consulting, my goal was to have designs for my letters, mail signatures, and contracts. It's not a digital company since it has no website or app, only administrative stuffs.

I've also ordered a ink stamp with the new logo! About App Craft Studio, I wanted assets for my new website, and logo to display on my apps launch screens.

How did you select Broworks?

I wasn't searching for a designer when I saw Broworks designs on UI8 then Dribbble. It's because I really loved what they do that I've decided to write them to collaborate. I absolutely not regret this sudden choice!

Describe the project in detail.

The project and process were the same for the two brand identities. First, Stefan sent me a form to fill with questions about my company, and about my taste in design.

He also wanted to know what I planned to do with this assets. My main instruction about App Craft Consulting, was a mono-chrome logo so I can easily print it on my documents.

About App Craft Studio, I asked him something that is neutral since I still not know what kind of applications I'll release in the future (maybe games, but also maybe more serious apps).

Then, we had a call with Stefan so he presented me his ideas and his first sketchs. All was really great, so I choose between his first ideas.

Then, about a week later, he sent me the final assets with presentations stuffs!

What was the team composition?

I've mostly work with Stefan who was really kind and pro!

In the last video presentation, he introduces me one of his colleagues who helped him with the App Craft Studio logo.

Can you share any outcomes from the project that demonstrate progress or success?

Well, the first outcome is my motivation, but it's not measurable!

I'm really proud to present my work with Broworks brand identity, and it also motivates me with the administrative tasks.

Along with my motivation came good results, I've sold many copies of my apps in the past months and I've developed a new website that has good traffic: www.appcraftstudio.com.

Once again, Broworks brand identity work is a part of a rebirth of my companies, and they did a fantastic job!

How effective was the workflow between your team and theirs?

Stefan & I mostly communicate through emails then on LinkedIn & Twitter. He was really clear about his work and the delays, everything was perfect on my side. The video calls were a bit light since I'm very bad in English, and I don't feel comfortable when I have to speak English on video, sorry again for that Stefan ;)

What did you find most impressive about this company?

Motivation! I think Stefan & I had a good fit because we both are really motivated by our work, and are both trying to do great job.

I follow Broworks on social networks, and I'm really impressed by all the efforts they do to have an audience, that's a really tough work to do that, and it's inspiring to see.

Are there any areas for improvement?

Honestly not, the only thing I would have loved is to have a drink or coffee with Broworks team, that would have been really nice to celebrate this awesome brand identities, but thousands of kilometers between France & Serbia!

Please describe your company and your position there.

Sevou is YouTube channel focused on mobile gaming and I am the owner.

For what projects/services did your company hire Broworks?

To help rebrand Sevou to reach a broader audience, initially a logo redesign.

What were your goals for this project?

To make a brand identity for Sevou in order to reach and connect to more people.

How did you select Broworks?

While looking for talented artists on Behance.com I found a logo design by Broworks that I really liked and contacted them on Instagram.

Describe the scope of their work in detail.

Broworks offered a free sktech redesign of my logo and when we agreed on working together they presented to me 3 alternative solutions for the new logo in an online meeting.

I chose one that I liked the most and they continued working on it. When I needed changes, they were very helpful and had many great ideas of improvements.

What was the team composition?

I had constant contact with only one person (which is a professional way of doing it, instead of multiple persons) but I know that at least 2 designers worked on my project.

Can you share any outcomes from the project that demonstrate progress or success?

Even though I haven't fully implemented the logo in all areas I plan to, I have noticed an overall more professional look of my brand. The fans have liked it too.

How effective was the workflow between your team and theirs?

The communication went very well and they took my feedback seriously and made adjustments quickly. When needed, I made sketches of how I wanted something to look. Online presentations went really well.

What did you find most impressive about this company?

They have a professional process of keeping a project going.

Are there any areas for improvement?

No

Introduce your business and what you do there.

I’m a founder of a nonprofit. 

What challenge were you trying to address with Broworks?

We collaborated with Broworks to take our brand design and turn it into a web presence. 

What was the scope of their involvement?

We had a content strategy and brand design for launching the organization, and we wanted to take it and turn it into a web template on Webflow, which is a web management platform.

Then, Broworks got involved and they helped translate our visual identity into a set of templates. They also helped integrate that template within Webflow. After that, they coded the website and all of our content. They used Adobe XD for the wireframing and prototyping. I believe they also used a couple of other tools. 

They’ve delivered the core of the initial platform within one month. They’re still doing work for me. We went from a fixed-price project to an engagement more focused on hourly increments. 

What is the team composition?

I only work with Stefan (Founder).

How did you come to work with Broworks?

I found them on Upwork and I chose them because they had a good portfolio and a relevant set of skills. In addition, when I spoke with him, he was the only person who dove into what we were trying to accomplish and who we were trying to message. He also really got into the strategy behind what he was explaining, as opposed to just discussing the build process of the website. 

How much have you invested with them?

We’ve spent around $4,000.

What is the status of this engagement?

Our partnership began in December 2020, and we’re still working together. 

What evidence can you share that demonstrates the impact of the engagement? 

I’ve measured their success on their responsiveness, the quality of their designs, and QA results. In all those aforementioned aspects, they’ve been very good. My experience with building sites like is that they require an incredible amount of back and forth, and the partnership is a critical part of it. Overall, not only has their work been delivered well, it is on point. 

They have quickly addressed our issues such as when we need them to fix bugs — dialogs or interactions like this is an important part of the project. Moreover, they anticipate resolving things that no one anticipated.

How did Broworks perform from a project management standpoint?

They have a good project management process. Our engagement has been incredibly seamless. If he has a larger team working with him — I am not aware of it — but in a good way.

What did you find most impressive about them?

A mix of his design and communication skills impress us. I also appreciate his organizational skills, specifically in being able to address problems in a timely way while remaining responsive and professional. Above all, they produce high-quality work.

Are there any areas they could improve?

I don’t have necessarily anything that I would think of that they could improve. 

Do you have any advice for potential customers?

Be available for consistent dialog and interaction because that’s one of their strong suits. Don’t give them work and just walk away. They’re available to be close collaborators and participants. I think it requires a good time investment on the side of the buyer.