Can you share any outcomes from the project that demonstrate progress or success?
We're still working to fully deploy this project, but initial testing has been very positive. Initial conversion-rates tripled with the new identity as compared to the previous beta-product.
How effective was the workflow between your team and theirs?
Here's where I think BC really shone. Super-smooth communication and a clear breakdown of deliverables. I knew what to expect, and they delivered -- on time and with top quality stuff. They were also receptive to feedback, and happy to make certain alterations and iterate.
What did you find most impressive about this company?
It was a powerful trifecta: communication, simplicity, and quality. Both Tony and Dan are super-cool guys that are easy to work with, and equally easy to get a hold of. Communication was always timely. I was also impressed by their ability to take a complex problem and not only break it down into key deliverables, but also present new angles I hadn't thought of. It was all top-quality stuff.
Are there any areas for improvement?
Honestly, not much I can think of at the moment. There were some iterations to be done, but that's to be expected, and they were very eager to get this done right. I understand it's a small agency, and it would be great if they expanded their in-house capacity down the road, but for now that wasn't much of an issue.