Broadcast2World Inc.

BACKGROUND

Please describe your company and position.

I am the Owner of Typecycle

Describe what your company does in a single sentence.

Provider of design, printing and marketing services for companies based in the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Broadcast2World Inc. to accomplish?

• Integrate conceptual ideas into a compelling storyboard.
• Produce a high-quality multi-use animated marketing video.

SOLUTION

How did you find Broadcast2World Inc.?

Online Search

Why did you select Broadcast2World Inc. over others?

• Company values aligned
• Interview resulted in high confidence

How many teammates from Broadcast2World Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

B2W provided excellent assistance with an explainer storyboard and art direction. They integrated assets provided by our team and crafted a unique look and feel for our customer base. We are pleased with their quality and communication.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Greater reach and education of our audience. Increase in brand awareness and the level at which we communicate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Broadcast2World Inc. delivered on-time and was responsive to our needs.

What was your primary form of communication with Broadcast2World Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by B2Ws ability to take our rough storyboard and image assets and stitch them together with a high quality voiceover and create a video that will stand on its own for a long time to come.

Are there any areas for improvement or something Broadcast2World Inc. could have done differently?

We would make sure to detail the expectations for graphics and access to source materials in the future. We have a marketing team and would like to have more latitude with things like intro animations and sections of the videos. Changing text and swapping out images on our end would be ideal to speed up the process.

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Vault Verify

Describe what your company does in a single sentence.

Vault Verify provides HR automation of employment and income verifications. With our Vault EDGe Gateway, Vault Verify allows employers to access multiple HR Tech service offerings through our secure real-time API established with HCM platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Broadcast2World Inc. to accomplish?

• Create an explainer video that is comprehensive yet easy to understand
• Use the full video to create shorter videos with partial storylines.
• Show us how to leverage the videos online to attract interest

SOLUTION

How did you find Broadcast2World Inc.?

• Online Search
• Other

Why did you select Broadcast2World Inc. over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Broadcast2World Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

B2W managed a project to deliver a 3 minute explainer video of our services. The full video was then to be used for shorter videos telling part of our story.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All videos were successfully delivered and are being used by us to attract interest. I also believe the project was very successfully managed by B2W.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The B2W team was vey organized through Basecamp. I always knew the status of the project, and their team did an excellent job managing the stages of the project. If I had revisions or any issues at all, they were available to work through the situation and solve any issues quickly. They kept the video project on track the whole time, and delivered a very high-quality video for us.

What was your primary form of communication with Broadcast2World Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciated B2W's experience level, and attention to detail. They were extremely organized, and were able to quickly resolve any issues and also responded rapidly to any suggestions or comments on the video production.

Are there any areas for improvement or something Broadcast2World Inc. could have done differently?

No areas of improvement, this was a 10/10 project from my POV.

BACKGROUND

Please describe your company and your position there.

Verity provides automated inventory tracking systems powered by self-flying drones. I lead marketing efforts for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Broadcast2World Inc., and what were your goals?

Our goal was to create a video that clearly explained how our system works and the key value proposition for our clients. We have no video expertise in house, so we hired Broadcast2World to create a 2-minute video to be used at trade shows, on website, and when presenting to clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We appreciated the creative approach to video development and felt that the samples we saw stood out from other vendors. The company's experience working with other technology providers was also a factor.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We already had a script created with very precise messaging, so B2W worked with that and requested supporting materials, including still photos and video to supplement the animation. We also provided a preliminary voiceover to give the team a sense of the style we wanted.

Who did you work with and what was the feedback process like?

Our project manager (Puja) was very good at following up on deliverables and keeping us informed throughout the process. We made significant changes during the review phase, and the B2W team responded quickly and addressed our comments throughly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was first used at a large tradeshow in the US, and the response was very good. Visitors told us that the video clearly communicated the how the system operates in the warehouse and the top benefits. We continue to use the video on sales calls, on our website, and at events.

Describe their project management style, including communication tools and timeliness.

B2W uses an online project management tool, Basecamp, that made it easy to track progress and communicate with the entire team.

What did you find most impressive or unique about this company?

The end result was a video that was unique to Verity and told our story in an interesting way. Though some of that was due to our direction, B2W added to the creative process to create a video that is unlike anything I've seen. The team was patient when we needed time to gather new imagery or feedback.

Are there any areas for improvement or something they could have done differently?

Much of the material and information we provided early on seemed to be forgotten, so we had to remind or re-send images and other content to the actual developers. Also, we had expected the final to include more live video (mixed media), and though we provided quite a bit of footage, very little was incorporated into the final.

BACKGROUND

Please describe your company and your position there.

I’m the marketing coordinator for a fiber optic component and device manufacturer. We have been developing, manufacturing, and selling optical components such as optical connectors & adapters and optical transceivers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Broadcast2World Inc., and what were your goals?

Two companies just merged and began operating under a new name, so we wanted to create a video that could introduce our company and benefits for existing customers and leads. Our goal was to play this introductory video at a trade show to promote the new us. We also planned to post the video on our social media to promote us and drive sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for video production companies in the U.S. We saw some of their work with animation and infographics and liked them so much that we decided to choose this vendor to produce our video.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a kick-off meeting. They worked with us to understand our company history and product before helping us create a script and storyboard. They delivered a 101-second mixed media video.

Who did you work with and what was the feedback process like?

We worked with a salesperson and a director who outlined the project and kept us on schedule. After each milestone, we would give them feedback, and she’d communicate it to the animators. They shared their work through PDFs, which allowed us to comment directly on certain design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We showed off the new video to visitors at a tradeshow, and they were able to easily understand our company and product.

Describe their project management style, including communication tools and timeliness.

The project manager was easy to communicate with and provided frequent updates. We mostly communicate on Basecamp and email since we were in different time zones. We could talk with the animators directly through Basecamp, too.

What did you find most impressive or unique about this company?

They took the time to learn about our company and product, which made the final video better.

Are there any areas for improvement or something they could have done differently?

I wish we could comment directly on application such as InVision or Vimeo instead of PDFs.

BACKGROUND

Please describe your company and your position there.

I am the Director of Content for a technology alliance in the IoT field.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Broadcast2World Inc., and what were your goals?

We hired B2W to created animated videos that would distill complex ideas into digestible content.

SOLUTION

How did you select this vendor and what were the deciding factors?

I actually don't know; the vendor selection was done before I joined the organization.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with Aanjaney showing us a variety of animation projects so that he could get a feel for the style we liked. We had a bit of trouble getting from the brief to the first draft of the script, but only because our field is incredible complex to someone who hasn't worked in it.

Now that I know the process, I will be better prepared for the next video, sharing a first draft of the script with the creative brief up front. Once we got through the script, the animators got to work illustrating the script with pictures. Still, we hadn't quite nailed down the content, so there was a lot of back and forth. Finally, we reviewed voice and music.

Who did you work with and what was the feedback process like?

We worked with Ashish and Aanjaney. The feedback process was a bit tedious; much of that was on us, but I think it would have helped to be better guided through the process and have B2W tell us exactly what they needed up front. At this stage, do this; at that stage, provide that.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are absolutely horrible at obtaining outcomes. I can tell you for sure that our whole team LOVES the animation and couldn't be more pleased with it.

Describe their project management style, including communication tools and timeliness.

Aanjaney couldn't have been nicer, and Ashish was endlessly accommodating. We communicated only over basecamp messaging. This may have impeded us a bit as sometimes my use of English wasn't as clear as it might have been (BRI versus Brit!).

What did you find most impressive or unique about this company?

The illustrators were so creative in interpreting our concepts and truly brought them to light in a way that I didn't foresee. The simple, clean design is spot-on for technology.

Are there any areas for improvement or something they could have done differently?

More guidance on the actual phases of the project would be helpful. I felt like I was mostly throwing bits and pieces at the team in an disorderly fashion.

BACKGROUND

Introduce your business and what you do there.

I’m a senior art director for an advertising agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Broadcast2World?

We were trying to create an animated brand video to further expose more people to our client’s brand.

SOLUTION

What was the scope of their involvement?

Broadcast2World’s services included storyboarding, scriptwriting, and choosing music. We provided them with a brief, but we didn’t provide them with the whole idea because we wanted them to be creative.

What is the team composition?

Three people primarily worked on the project, but there were a couple of other people involved in the background.

How did you come to work with Broadcast2World?

One of our clients recommended Broadcast2World. After that, we saw some of the commercials they produced and we were impressed by their work. The team was able to capture the emotional aspect needed in the animation videos they created. We then worked with them because we were going after what they could offer.

How much have you invested with them?

We spent around $11,000.

What is the status of this engagement?

We worked with them from June–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everybody thought that their work was amazing — they were an expert in animation. Other than that, we wouldn’t be able to share any impact yet because we haven’t been able to use their work.

How did Broadcast2World perform from a project management standpoint?

They had a fantastic process, and we communicated through email, phone calls, and their project management tool. The project management tool allowed us to get updates on their work.

In addition, the team talked to us several times throughout the process to make sure we had a clear understanding of what was going on. Above all, they were extremely patient even though there were times it took us a long time to get back to them.

What did you find most impressive about them?

Their storytelling skills were impressive. We worked with a lot of video vendors over the years, and they were only able to turn a brief into a good video. On the other hand, Broadcast2World was capable of creating a video that had emotional resonance.

Are there any areas they could improve?

No. They were pretty great, and they were timely.

Do you have any advice for potential customers?

Stay out of their way. Sometimes it can be tempting to try and do the work for the team by saying exactly what you want in a video. However, I suggest giving Broadcast2World a general idea of what you’re looking for and letting them do their thing.

BACKGROUND

Please describe your company and position.

I am the Strategic Marketing of MDM Pumps

Describe what your company does in a single sentence.

Dynamic non-metallic pump configurations for the most aggressive applied fluid handling. MDM Pumps deliver the highest efficiencies with economy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Broadcast2World Inc. to accomplish?
Animation Video for marketing

SOLUTION

How did you find Broadcast2World Inc.?

Referral

Why did you select Broadcast2World Inc. over others?

High ratings

How many teammates from Broadcast2World Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

B2W took on creating a series of animation videos for a few different use cases for MDM pumps. This included storyboards, scripts, animation, and illustrations to communicate the story. The project spanned several months with communication back and forth to acquire all the elements needed in the video.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A high-quality animation video that was useable in all digital forms. A beautiful production that got likes, follows and attention on our social channel. It created and launched more brand awareness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ashish and team was always on top of our project. They delivered on time, and they were very responsive. Not only are they kind and professional, they're very patient!

What was your primary form of communication with Broadcast2World Inc.?

Email or Messaging App

What did you find most impressive or unique about this company?

The initiative to get the work done, the prompt and professional communication, and the beauty of the final product.

Are there any areas for improvement or something Broadcast2World Inc. could have done differently?

There's nothing they need to improve on.

BACKGROUND

Please describe your company and position.

I am the CEO of MDM Pumps

Describe what your company does in a single sentence.

Guiding you to trouble free non-metallic efficient-centrifugal-pump solutions, simplified and secure

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Broadcast2World Inc. to accomplish?

• Produce quality animated marketing videos with custom-made photo stock
• rapid timeline and economic cost while applying a very specific brand-scrip
• replicate animated videos with slight modifications for different industry use cases

SOLUTION

How did you find Broadcast2World Inc.?

Online Search

Why did you select Broadcast2World Inc. over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Broadcast2World Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deliver a finished product as detailed in the previous scope questions, with a specific date, for a specific cost.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our online/digital marketing efforts with B2W have increased overall social channel following, website visits, and high valuable digital assets for our proactive and reactive sales efforts, which have provided significant revenue growth over the past year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The B2W team manages our projects perfectly. Always on time, always exceeding expectations. Truly top notch people to work with.

What was your primary form of communication with Broadcast2World Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciate their communication, patience, and flexibility. Deliverables met on-time even when we were the roadblock

Are there any areas for improvement or something Broadcast2World Inc. could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Manager of Fleet Electrification at Evergy

Describe what your company does in a single sentence.

We are an investor-owned electric utility company that serves Kansas and Missouri.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Broadcast2World Inc. to accomplish?

• Explain what Evergy can do to support our customers fleet electrification efforts.
• Educate customers about our business time of use electric rate for EV charging.

SOLUTION

How did you find Broadcast2World Inc.?

Referral

Why did you select Broadcast2World Inc. over others?

Referred to me

How many teammates from Broadcast2World Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I had a fantastic experience with Broadcast to World's video production services. They quickly grasped our brand, making collaboration seamless. The project was executed on time and within budget. The final videos effectively simplify a complex topic, making it easily comprehensible for our customers. Highly recommended for their professionalism and storytelling capabilities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

n/a

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We utilized Base Camp, an online collaboration tool.

What was your primary form of communication with Broadcast2World Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very detail-oriented and could grasp our complex concepts quickly.

Are there any areas for improvement or something Broadcast2World Inc. could have done differently?

n/a