Marketing, Branding and Creative Agency | Indiana

We deliver creative strategies that work. We are an agency that lives at the intersection of form and function. We develop values-driven brands through emotionally resonant creative. We also understand how to strategically and effectively deliver that creative to audiences across a multitude of platforms and channels.

our capabilities

strategy and planning

BMDG’s strategic approach prioritizes the audiences that present the biggest opportunity for growth. We work with brands to create strategies and messaging that speaks to these audiences in a way that ensures the brand is heard.

  • Audience Segmentation and Prioritization
  • Audience Targeting
  • Brand Development
  • Channel Strategy
  • Drive-Period and Editorial Planning
  • Multi-Channel Distribution

creative services

We approach both visual creative and written content as the holistic expression of a brand’s unique story, and we tell that story in a way that will create a lasting emotional connection with consumers.

  • Brand Expression
  • Catalog Design and Marketing
  • In-Store Collateral and Merchandising
  • Package Design
  • Photo and Video Production
  • UI/UX Design
  • Visual Identity

digital services

BMDG drives digital engagement by marrying comprehensive social and paid-media strategies with world-class creative and content. We also manage, monitor, and optimize all campaigns, and we provide honest reporting and transparent attribution to track performance.

  • Channel Activation
  • Content Strategy and Content Creation
  • Email Marketing and Automation
  • Influencer Marketing
  • Paid Media
  • Social Media
  • Website Architecture and Design
 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2006
Show all +
Fort Wayne, IN
headquarters

Portfolio

Key clients: 

Sherwin-Williams, Vera Bradley, Hunter Douglas, Pyrex, Peter Millar, Fruit of the Loom, Arhaus, Corelle, Braunability, Russel Athletic, Pratt & Lambert Paints, Dutch Boy Paint, Moen, Ace Hardware, and more.

Pyrex - giving a household name a content makeover

Here at BMDG, we love helping brands with a rich heritage and a devoted following to create new generations of fans by refreshing the look and feel of the brand. When we began working with Pyrex, we searched for the one thing that connected all the home-cooked meals and festive feasts we’ve shared with our friends and family. The answer we came up with was simple: love. The “Make It With Love, Share It With Pyrex” campaign was
born. The campaign was so well received that Pyrex asked us to expand it into a multi-channel brand expression project, which included concepting and storyboarding TV spots and videos for the Martha Bakes food show on PBS. To help us tell this story, we refreshed in-store signage, developed an email marketing campaign, and engaged with social media influencers to share the hashtag, #ShareItWithPyrex. We also created an inspirational landing page to serve as hub for all campaign content. Since then, we have continued to work with Pyrex on new packaging concepts, social media, and content shoots. Much of our work has focused on streamlining and elevating Pyrex’s packaging so the brand is represented more consistently on the shelf across multiple retailers, including Target, Macy’s, Kohl’s, Walmart, Costco, and Sam’s Club. Now, the focus of our work is helping Pyrex build brand affinity with new, younger audiences through creative and tactics that engages with modern kitchen habits: smaller portions, fresh ingredients, and health-conscious lifestyles.

Dutch Boy Paints

Dutch Boy came to us with a unique proposition: to reinvigorate a well-known but tired brand by creating a dynamic and engaging in-store merchandising system aimed at a new generation of customers, the all-important millennials.

 

What resulted was a reinvented, revitalized brand that serves as the cornerstone of a 360-degree consumer experience tailored to a new DIY generation, while still satisfying the needs of

the core functional paint shopper.

 

Out of this rebrand also came tangible assets such as a brand identity (including logo and marks), fixture and design merchandising, store wayfinding and promotional signage, corporate sales strategy, and internal and store-employee training guides.