Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
In the first few months, we got very good feedback for the new product compared with our old product. We used to have an older product with similar functionality, but it wasn't providing as good an experience. In the beginning, we got very good results, but it was hard to plug in numbers and KPIs [key performance indicators]. We didn't have an estimation of what KPI it was going to influence, so we didn't measure its effectiveness at all. We just had good input from our clients, and we felt that it was the right product for us. Before that product, we were a very small company. After we released this product and after a few versions, we saw a big growth in dollars. That was the most important thing for us. We saw that after the release, we had a good product market fit just because of the sheer numbers. We had a new surge. At the end of the project, we had a working SaaS application that we were happy with. Most of the work that we did back in 2012 still remains.
How did BRIO perform from a project management standpoint?
At some points, we had some issues with communicating with BRIO. The thing is, Israeli startups are very direct and sometimes even aggressive. We had the expectation that things would move at a different pace, and they didn't have enough resources to give us. I remember that we had a hard conversation at one point with BRIO. Afterward, they understood how to change things on their end so they could respond better to our needs. I remember that things improved after a 2-week period. As someone who also provides services, I think it's important to be able to listen to your customers and then make the necessary changes. When I was unhappy, BRIO was able to adjust according to my expectations. Although we had an issue, they were able to turn it around and eventually performed better. That was 3 or 4 years ago.
What did you find most impressive about BRIO?
What I remember is that the BRIO team tried hard to listen to you and what you have to say. They wanted to learn how you see things. Then, they also added from their experience of how the digital world works. I remember I had this vision of what I was trying to accomplish, and they brought in their digital benchmarks of how things should work. Together, we had a synergy. I knew what I was trying to make, and they came up with all the industry standards. The end product didn't lose my vision. It followed the vision that I had, but BRIO made it better because they know how things should work. I think that they did a very good job of listening to me and then bringing their experience on how things should be. It's not like they listened to me and then they built something by themselves. At many points along the way, BRIO made sure that they were on the right track. They didn't waste much time building things that I didn't think were necessary. We didn't waste much time, and the end result was very good. I was very happy with the end result.
Are there any areas BRIO could improve?
True to 3 years ago, I gave them my feedback in regards to Project Management.
I am sure that they made the effort to change and improve. In the end, I have good things to say about them.