Market Research. Customer Psychology. Innovation.
Brilliant Experience is a market research, user experience, and customer psychology studio. We offer research and insights for the world’s most innovative brands by understanding their customers inside and out. Through cutting-edge qualitative and quantitative research, we unravel the “why” behind your customers’ behavior. You’ll get fresh psychological insights that drive your strategic direction and help you envision radically intuitive experiences.
Most clients contact us to help them:
- Identify market opportunities through ethnography, mobile diary studies, contextual interviews, and innovation workshops
- Launch the right product through usability testing, agile/lean testing, rapid prototyping and A/B testing, and expert evaluations
- Optimize a product or service over time through quantitative research, ongoing experience measurement, competitor ranking, eye-tracking/biometric studies, coaching, and service design
6701 Democracy Blvd, Suite 300Bethesda, MD 20817United States