What was the scope of their involvement?
Over the course of the initial year, we worked with Bright Vessel on around 13 websites, all based on a similar framework.
Bright Vessel also provided paid search services. After this initial project, they moved to a retainer, serving as our agency for all our digital advertising, design work, and web development (including adding e-commerce to some of our websites).
Overall, we’ve worked on 16 websites with Bright Vessel, including one massive project requiring us to roll out promotional items every summer for the bulk of our schools. There is also ongoing work which occurs every month. Bright Vessel is managing our paid search campaigns, and are very good at it. They are significantly better than much larger agencies I’ve used in the past.
They’ve been responsible for both design and development. In quite a few of the cases, there was an existing site, and we started by talking about what changes we were going to make to it, providing an overview of the content we wanted, and working with Bright Vessel to develop a new information architecture.
Some sites required a lot more work—being built from the ground up—like our corporate site, which oversees our various different brands, as well as the brand which is the company. We have worked with Bright Vessel on a unique feature which allows users to scroll through our timeline, and see which schools were added when.
Many of these sites were older and needed to be optimized, using a modern framework and search optimization. Much of this was done as part of the web development done by Bright Vessel.
They sourced images and worked on copy for us in a couple of cases. Bright Vessel has also redesigned several of our logos. Many of the sites were dates, with old design languages. Some were over 20 years old, and needed to be modified, and made appropriate for the web in 2016, which is when many of the projects took place.
There is also ongoing work which occurs every month. Bright Vessel is managing our paid search campaigns, and are very good at it. They are significantly better than much larger agencies I’ve used in the past. Bright Vessel is involved in our Facebook display campaigns as well. They’ve provided a management process for developing SEO content.
How did you come to work with Bright Vessel?
I knew the principal from a previous job. We had an aggressive schedule, and I knew that they were good at developing quality websites quickly. I also knew that they were talented in terms of paid search, which was going to be a critical part of our success. While I may have looked at a couple of other options, as per due diligence, I knew that Bright Vessel was the partner I needed. I had to get going right away, and I could count on them to deliver results.
How much have you invested with them?
The cost will be well over $100,000 for 2017 alone, in terms of their retainer.
What is the status of this engagement?
We started working with Bright Vessel in October 2015. The collaboration is ongoing.