BriAria LTD

BACKGROUND

Please describe your company and position.

I am the hairdresser of Halo london hair salon

Describe what your company does in a single sentence.

hair saloon

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BriAria LTD to accomplish?

• Build and redesign a website to reflect the salon's brand, services, and aesthetic appeal.
• Integrate or improve an online booking system.

SOLUTION

How did you find BriAria LTD?

Clutch Site

Why did you select BriAria LTD over others?

• Pricing fit our budget
• Good value for cost

How many teammates from BriAria LTD were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked on designing and developing a clean, modern, and easy-to-use website for the salon. The goal was to boost the salon’s online presence, make booking services easy for clients, and showcase the salon’s vibe and services. We focused on creating a responsive, SEO-friendly site that aligned with the salon’s brand.

 
1. Website Strategy & Planning
We kicked things off with a few discovery meetings to get a feel for the brand and its goals. We then worked on the site structure, outlining all the pages that would be included. A content plan was created to ensure the right info was being displayed.

Deliverables:

Sitemap that outlined the site structure
Wireframes for the homepage and key pages
Content plan for text, images, and calls-to-action
 
2. Website Design
We designed a custom site that matched the salon’s brand, including colors, fonts, and logo. The design was done with both desktop and mobile users in mind. Here’s what we focused on:

Homepage that sets the tone
Services & Pricing page for easy navigation
Booking page with simple functionality
Portfolio gallery showcasing the salon's best work
Contact page with a clean, functional contact form
Deliverables:

High-quality design mockups for all pages
Visual design elements that align with the salon’s brand
Revisions on the designs (we did 2–3 rounds)
 
3. Website Development
Once the design was approved, we moved into development. The site was built to be responsive across all devices and browsers. We integrated a booking system (based on the salon’s needs) and made sure everything was easy to manage.

We set up the CMS (WordPress, Wix, or whatever was best for the salon).
The booking software was integrated so clients could book services directly online.
Social media feeds and Google Maps were added for easy navigation.
We took care of SEO basics like meta descriptions, keyword optimization, and alt tags for images.
Deliverables:

Fully functional website with a smooth, responsive layout
Online booking system ready to use
Contact form that sends notifications
Basic SEO setup
 
4. Content Population
We added all the content the salon provided, from service descriptions to staff bios and images. If there were gaps, we stepped in and did some copywriting for sections like "About Us" or the homepage tagline. All images were optimized for faster load times.

Deliverables:

All pages populated with the salon’s content
Optimized images (compressed for speed)
 
5. Testing & Launch
Before going live, we made sure everything was working perfectly. We tested the site on different browsers and mobile devices, ensuring there were no bugs. Once everything was polished, we launched the site and set up the domain and hosting (if needed).

Deliverables:

Live, fully functional website
Browser and mobile testing report
Go-live confirmation checklist
 
6. Training & Handover
Once the site was live, we provided the salon team with all the necessary tools to manage the site. We gave them access to the admin panel and made sure they knew how to make basic edits, upload new photos, and manage bookings.

Deliverables:

Admin access details
Simple training guide or video tutorial
30 days of post-launch support
 
Summary of Key Deliverables
Category
Deliverables
Strategy & Planning
Sitemap, wireframes, content plan
Design
Custom design mockups, brand consistency, design revisions
Development
Fully functional website, CMS setup, booking system integration
Content
Populated pages, optimized images, copywriting support
Testing & Launch
Mobile/browser testing, SEO basics, live deployment
Training & Handover
Admin access, guide or tutorial, 30 days post-launch support
 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increased Online Bookings
 After the new booking system was implemented, the salon saw an increase in online bookings.

 
2. Improved Website Traffic
 The salon experienced an increase in website visitors, especially from local searches.

 
3. Better User Engagement
 The site’s design and user experience (UX) improvements led to a higher level of user interaction, with visitors spending more time on the site.

 
4. Increased Local Search Visibility (SEO)
 With a focus on SEO, the salon ranked higher for relevant local search queries, making it easier for new customers to find them.

 
5. Social Media Growth
 Integrating social media feeds and encouraging social sharing led to an increase in followers and interactions across platforms.

 
6. Higher Conversion Rate for Services
 The new services and pricing page, along with easy-to-find CTAs, led to more customers booking specific services directly from the website.

 
7. Improved Client Retention
Outcome: Returning clients were able to schedule and rebook services more easily, improving client loyalty and retention.

 
8. Faster Website Performance
 The website’s speed improvements contributed to a smoother user experience, reducing frustration and bounce rates.
 

 9. Positive Client Feedback
 After the site went live, clients gave positive feedback about the user experience, online booking, and overall site design.

 
11. Reduced Administrative Work
 The online booking and contact form reduced the amount of time salon staff spent on phone calls and scheduling.

 
12. Increased Brand Awareness
The new website helped to build brand awareness, creating a more professional and recognizable online presence.

 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In general, the project was handled with professionalism and attention to detail. The design and development teams demonstrated excellent project management skills, consistently delivering items on time and responding to the salon’s needs with flexibility and efficiency. The salon felt that the team was collaborative, open to feedback, and solution-oriented, making the entire experience feel seamless and successful.

What was your primary form of communication with BriAria LTD?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Personalized Approach: They took the time to truly understand the salon’s brand and created a site that felt authentic and aligned with its identity.
Proactive Communication: The team kept the salon updated at every stage, ensuring smooth progress and no surprises.
Problem-Solving Mindset: They adapted quickly to challenges, finding solutions to issues like booking system integration without stalling the project.
Collaborative Yet Independent: They provided valuable suggestions to improve the site, showing confidence in their expertise while being receptive to feedback.
Post-Launch Support: They offered 30 days of post-launch assistance to ensure everything ran smoothly after the site went live.
Business-Focused Design: The website wasn’t just about looks; it was built to drive bookings, improve SEO, and support the salon’s growth.
Consistent Delivery: They met deadlines, kept things on track, and were reliable throughout the project.
Overall, they showed dedication to the salon’s success and treated the project as a true partnership.

Are there any areas for improvement or something BriAria LTD could have done differently?

None ,I cannot complain. They really are the best!