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Clarity & Content

A comprehensive deep dive into your nonprofit or impact business to define a clear brand strategy, an understanding of your target audience, and a blueprint for your digital presence.

Features

Small

$2,850

/total

Core

Medium

$4,850

/total

Blueprint

Large

$8,850

/total

Compass

Discovery Workshops

Up to 4 hours of meetings

Up to 8 hours of meetings

Up to 12 hours of meetings

Documents

22 page Brand Positioning Document

22 page Brand Positioning and 14 page Site Strategy Document

22 page Brand Positioning and 14 page Site Strategy Document and Digital Marketing Guidelines

Brand Overview

Brand Value Proposition

Brand Philosophy

Core Values

Core Values in Action

Brand Archetype

Brand Voice Guidelines

Brand Voice Principles

Key Audience Profiles + Insights

Brand Story

Website Goals + Call-to-Actions

Site Architecture

Tech Strategy

Key Audience User Journey

Key Audience Website Flow

Content Storytelling Outlines

Content Audit + Planning

SEO Planning

Site Strategy Document

SEO Keyword Document

Consulting Time

Additional 1 hours of consulting any topic

Additional 2 hours of consulting any topic

Additional 4 hours of consulting any topic

Delivery Time

4-week delivery

6-week delivery

10-week delivery

Small

$2,850

/total

Core

Discovery Workshops

Up to 4 hours of meetings

Documents

22 page Brand Positioning Document

Brand Overview

Brand Value Proposition

Brand Philosophy

Core Values

Core Values in Action

Brand Archetype

Brand Voice Guidelines

Brand Voice Principles

Key Audience Profiles + Insights

Brand Story

Website Goals + Call-to-Actions

Site Architecture

Tech Strategy

Key Audience User Journey

Key Audience Website Flow

Content Storytelling Outlines

Content Audit + Planning

SEO Planning

Site Strategy Document

SEO Keyword Document

Consulting Time

Additional 1 hours of consulting any topic

Delivery Time

4-week delivery

Medium

$4,850

/total

Blueprint

Discovery Workshops

Up to 8 hours of meetings

Documents

22 page Brand Positioning and 14 page Site Strategy Document

Brand Overview

Brand Value Proposition

Brand Philosophy

Core Values

Core Values in Action

Brand Archetype

Brand Voice Guidelines

Brand Voice Principles

Key Audience Profiles + Insights

Brand Story

Website Goals + Call-to-Actions

Site Architecture

Tech Strategy

Key Audience User Journey

Key Audience Website Flow

Content Storytelling Outlines

Content Audit + Planning

SEO Planning

Site Strategy Document

SEO Keyword Document

Consulting Time

Additional 2 hours of consulting any topic

Delivery Time

6-week delivery

Large

$8,850

/total

Compass

Discovery Workshops

Up to 12 hours of meetings

Documents

22 page Brand Positioning and 14 page Site Strategy Document and Digital Marketing Guidelines

Brand Overview

Brand Value Proposition

Brand Philosophy

Core Values

Core Values in Action

Brand Archetype

Brand Voice Guidelines

Brand Voice Principles

Key Audience Profiles + Insights

Brand Story

Website Goals + Call-to-Actions

Site Architecture

Tech Strategy

Key Audience User Journey

Key Audience Website Flow

Content Storytelling Outlines

Content Audit + Planning

SEO Planning

Site Strategy Document

SEO Keyword Document

Consulting Time

Additional 4 hours of consulting any topic

Delivery Time

10-week delivery

Examples

$2,850

  • Discovery Workshops: Up to 4 hours of meetings
  • Documents: 22 page Brand Positioning Document
  • Brand Overview
  • Brand Value Proposition
  • Brand Philosophy
  • 4 week delivery

$4,850

  • Discovery Workshops: Up to 8 hours of meetings
  • Documents: 22 page Brand Positioning and 14 page Site Strategy Document
  • Brand Overview
  • Brand Value Proposition
  • Brand Philosophy
  • 6 week delivery

$8,850

  • Discovery Workshops: Up to 12 hours of meetings
  • Documents: 22 page Brand Positioning and 14 page Site Strategy Document and Digital Marketing Guidelines
  • Brand Overview
  • Brand Value Proposition
  • Brand Philosophy
  • 10 week delivery

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