What was the scope of their involvement?
First, Brave Bear Marketing Ltd created a marketing strategy, which they then executed end-to-end. They continue to manage efforts including social media channels, influence and e-mail marketing. Their team performs micro-targeting to limit waste since our budget is limited. They’ve implemented and run PPC, Google Ads, and Facebook Ads campaigns.
Their team also built a Shopify-based website for us, which Brave Bear Marketing Ltd updates quarterly. Since we wanted to use numerous apps, they customized the platform. Their team integrated the platform with MailChimp. They’ve performed substantial database segmentation. This enables us to send personalized messages at different times featuring products for a specific user.
What is the team composition?
I work with the head of social media, the head of influencer marketing as well as an account manager.
How did you come to work with Brave Bear Marketing Ltd?
A colleague recommended Brave Bear Marketing Ltd, telling us we had to speak with their team. We spoke to John (Founder, Brave Bear Marketing Ltd) who knew marketing inside and out. He understood exactly what our team wanted to achieve. Meeting with the rest of their team and exploring their portfolio instilled confidence in our collaboration. Given their consumer marketing experience, I wasn’t worried about their abilities to find the right kind of influencers for our brand.
How much have you invested with them?
We spend about $4,000 a month with them. We invested about $24,000 on the initial work including the website, product photography, and brand strategy.
What is the status of this engagement?
We began collaborating in January 2018, and it’s ongoing.