Brasco ///

BACKGROUND

Introduce your business and what you do there.

We’re a provider of healthcare data and analytics as well as care management services. I’m the CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brasco ///?

We needed site development and a digital marketing campaign.

SOLUTION

What was the scope of their involvement?

The key deliverable was an SEO-optimized website that showcased the work we do with content, graphics, design, and logo enhancement. Additionally, they provided us with a brand document that includes a lot of the logo and branding details for our use moving forward. From the ground up, they built our brand website for us. After developing mockups and hearing our company’s feedback on their work, they iterated until we were satisfied. 

Next, they’re going to be taking on the ongoing maintenance of the site and the creation of a presentation deck to match our brand. 

What is the team composition?

There were five people on the design team, but Pete (Account Coordinator) managed that effort. That included a graphic designer and an animation artist. 

How did you come to work with Brasco ///?

We pre-screened about six companies in our local region. A member of their team showcased and discussed their past work with us. Once they put fort a proposal, we hit the ground running. 

How much have you invested with them?

We’ve spent about $25,000.

What is the status of this engagement?

We started working together in April 2020, and they’re approaching the end of their work on this project. I anticipate and ongoing partnership between our companies, though.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They have internal talent that can take our requirements and transform them into something that’s both interesting and visually appealing. The way they integrated text and graphics is intriguing and meaningful. It’s truly professionally done, making us look like a much larger company. 

I’ve floated the site by our owner and a few external marketing experts, and everyone has been enthusiastic about their work. We’ve even been asked to enter the site in a website competition this year.

How did Brasco /// perform from a project management standpoint?

They never missed deadlines and were unbelievably accessible throughout the engagement. We communicated through weekly standups and emails. 

What did you find most impressive about them?

They had the ability to truly listen to our needs and translate our requirements thoughtfully week after week. We were impressed that they didn’t simply do what we asked them to do. It was nice to work with someone with professional expertise that could enhance our ideas even further.

Are there any areas they could improve?

No, we’ve been very pleased. 

Do you have any advice for potential customers?

Critically think about the message you’re trying to portray and deliver that information clearly to them. From there, let them do the work. They can help you visualize that in text and graphics.

BACKGROUND

Please describe your company and your position there.

I am a business analyst at an Investment Adviser.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brasco ///?

We hired Brasco to redesign our website and our marketing materials.

What were your goals for this project?

To give an updated design to our current marketing materials.

SOLUTION

How did you select this vendor?

We searched for a local company who could provide a personal experience on the project.

Describe the project in detail.

They were asked to do a full redesign of our company website and create a new marketing deck for our sales team at HCG.

What was the team composition?

Project manager, designer, and engineer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

N/A

What did you find most impressive about this company?

They were willing to adapt to our many changes.

Are there any areas for improvement?

Communication tools used

BACKGROUND

Please describe your company and your position there.

I am the CAO for Privis Health, a population healthcare software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brasco ///?

Our company website and branding was in need of a makeover.

What were your goals for this project?

To build a professional, informative and engaging website

SOLUTION

How did you select this vendor?

Online search

Describe the project in detail.

Brasco worked with us to draft new website content, create graphics and work on company branding.

What was the team composition?

Project Manager and Designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website is newly launched

How effective was the workflow between your team and theirs?

Brasco worked with us seamlessly and were masters at facilitating our thought processes as we painstakingly worked through each word, graphic and idea we wanted to convey. They were personable and very skilled in their ability to take our ideas and put them in the digital world in a palatable way.

What did you find most impressive about this company?

Their ability to understand what Privis does and translate that into a digital form that can "wow" the world was amazing. They are truly talented and patient.

Are there any areas for improvement?

We appreciated the time they took to ensure the website was of high quality.