The Branx

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CTO of XONAI. We are a deep-tech startup founded in the UK, and we are a growing team of six. We’re building a cloud-based technology that can accelerate big data workloads.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Branx?

We engaged with The Branx to get branding and website development services.

SOLUTION

What was the scope of their involvement?

We started with the branding, and The Branx helped us develop and consolidate a strong company identity. Though we didn’t have any ideas for the logo, their team presented three different options for us to choose from. Once that was established, we felt comfortable enough to move on to web development.

Unlike the logo, we had a very complete idea for the look and feel of the website. Our primary objective with it was to hire people. We sent them what content to include and what messaging the site should project, and they sent back a draft of what the site would look like. After it was built, their team gave us access to the site so we could edit the content ourselves. 

The Branx also provided SEO services and might soon get started on other marketing services as well. 

What is the team composition?

We’ve worked with around four people from their end. Their founder has been involved for the branding and design aspect of the project, while another person helped us through the web development part.

How did you come to work with The Branx?

I was having difficulties finding a startup branding agency since most companies only offer webs design. When I came across The Branx, however, I went with them right away because they were patient and had experience working with several startups. Their services were also affordable, which was the ultimate deciding factor. 

How much have you invested with them?

We have spent roughly €10,000–€15,000 (approximately $11,000–$16,000 USD) for all of the services they have provided so far.

What is the status of this engagement?

I first reached out to them around September 2021 and we have an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have received very positive feedback from prospective customers and applicants. I'm quite happy with the work that The Branx put into our brand and website.

I’m also pleased that the development was done fairly quickly, in a matter of only 2–3 weeks. I wasn't expecting it to be that fast. Their team really engages with me to fix and improve things on the site.

How did The Branx perform from a project management standpoint?

They deliver on time and within the budget. We mostly communicate through email.

What did you find most impressive about them?

They were able to comprehend and deliver what we needed. The other companies I had worked with before fell disappointingly short on that.

Are there any areas they could improve?

No, I’m satisfied with the value that we receive for the cost. I'm quite happy with them now, and I can't find anything to complain about.

Do you have any advice for potential customers?

Give them as much vision into the company as possible so they can understand exactly what they need to build. The more input you give the team, the better and more inspired they’ll be to create and deliver something that feels consistent. 

BACKGROUND

Please describe your company and your position there.

I am the Lead for Brand and Communication. We sell a digital employee referral program (HR SaaS) to enterprises globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

Our company created a new theoretical framework, a success model for employee referral program, based on our years of working with customers in this industry. We needed an illustration that could depict this framework.

SOLUTION

How did you select this vendor?

I've worked for many years with Jesus and Ines from The Branx, and they are really great at what they do, so, therefore, they were my first choice for this project!

Describe the scope of their work in detail, including any steps and the final deliverables.

They had quite a difficult task - to come up with an illustration of the framework in a design that is clear and easy to understand, although it has many moving parts. They also had to provide illustrations for the smaller parts in more detail as well.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Jesus (CEO & brand builder) and Ines (Marketing & Strategy), as well as Damien (Creative Designer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final illustration has not been released publically yet so I cannot officially share any numbers, but I can confirm that The Branx did an exceptional job with the design and illustration. We are very pleased with the result!

Describe their project management style, including communication tools and timeliness.

It was fantastic to work with all team members of The Branx. We had a first briefing session to kickoff and the continuous concept rounds. They gave multiple options for the more complicated parts and were very patient and flexible (and fast!) with our feedback rounds.

What did you find most impressive or unique about this company?

I felt they were extremely professional to work with, and I appreciated how they guided me through the design process with great communication and I knew what I could expect upfront. We were very happy with the outcome!

Are there any areas for improvement or something they could have done differently?

No, everything was great :)

BACKGROUND

Please describe your company and your position there.

I'm the owner of Evolve to Binary and we're a research lab focused on the intersection of AI and biology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

We hired The Branx for a complete branding and website project. This included everything from logo development, to color schemes, fonts, themes, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

We called and interviewed 5 different branding agencies. The three main deciding factors for going with the Branx were:

1. the feeling i got when speaking with the team. i also knew that the people i met were the actual people that would be working on the project.
2. the portfolio of work on their website. they matched our brand's style very well.
3. price. for the quality of product, the branx was clearly the winner here.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

First was the development of the logo. This included several steps of meetings and iteration. Then, we began to develop a theme for the website including the color scheme. Webflow was used for the website, which allowed great flexibility for design iteration.

How many people from the vendor's team worked with you, and what were their positions?

The WHOLE team worked on the project. this is what i loved. they are a small team of 4-5 people (from my understanding) and they are all personally involved to ensure the success of the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's still too early to have objective measures of outcome. But i can tell you that subjectively, the response to the logo and website has been overwhelmingly positive. Our entire team resonates with the finished product and we feel The Branx represented our brand perfectly!

Describe their project management style, including communication tools and timeliness.

They are very professional, timely, and prepared. They met all deliverables in a timely fashion and managed the entire project incredibly well. E-mail and video meetings were the primary ways that we communicated.

What did you find most impressive or unique about this company?

The most impressive thing for us was how they could take what we used to describe our company and capture it so beautifully in images. They really are artistic geniuses!

Are there any areas for improvement or something they could have done differently?

Nothing really comes to mind immediately.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of Co-Pilot the Travel Brand, and we make sustainable and minimalistic travel products for backpackers. Our very first product is a travel supplement. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Branx?

Our product is quite unique, and we didn't have any brand to look up to for inspiration. We needed help with our branding. 

SOLUTION

What was the scope of their involvement?

The Branx created my company's branding. I gave them my preferred shape for the letters, and after that, they made the whole tin outline for me. Additionally, instead of packaging my product in wasteful boxes, I decided to wrap them in bandanas. The Branx had also created the branding for the bandana. 

I'd been working on my product's branding for months and with various vendors, but nothing went the way I wanted to. When I hired The Branx, they asked me if they could expedite the process for me. Instead of going through several months of branding development, they would give me three fully completed concepts. 

I agreed, and they delivered quickly. However, I didn't like any of their designs, and we had to restart from scratch. Despite the situation, they were super cool about it and didn't make me pay extra. We decided to take the regular branding process in the end.

I lived in Central America, and they were based in Spain — all our interactions were done remotely. 

What is the team composition?

I worked with Ines (Branding & Strategy), Damian (UI & UX Design), Jesus (CEO), and one other person.

How did you come to work with The Branx?

I found them through Google. I had meetings with other branding companies, and I found some that gave me good offers. However, I ultimately went with The Branx because I loved their energy — they were all young and liked to travel. 

I saw myself and my brand in their company, and I felt someone who lived the brand would understand the project better than other agencies. Additionally, I felt they wanted me to succeed, unlike those other agencies who only wanted to add me to their portfolio. 

How much have you invested with them?

I spent under $3,000. 

What is the status of this engagement?

Our engagement lasted from March–July 2021.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I haven't launched the product yet, so I can't provide any quantitative metric. That said, when I showed the tin and bandana to backpackers — who are my target market — they were amazed by the product, and they gave positive feedback. 

How did The Branx perform from a project management standpoint?

The Branx was excellent at project management. I'd been a little bit needy and very opinionated throughout the process, and I emailed them almost every day. Even though we were eight hours apart, they were quick to respond and always gave me updates. They've been great at communication. 

What did you find most impressive about them?

The Branx was very talented and quick at the same time. They created my bandana's design in just two days, yet it came out beautifully. 

Are there any areas they could improve?

I can't think of anything. 

Do you have any advice for potential customers?

You might think you have a great idea, but you're hiring The Branx for a reason — you need to trust them. Tell them exactly what your company's vision is. You don't need to provide them with 50 different sketches of what you think your company should look like. 

BACKGROUND

Please describe your company and your position there.

I am the CEO of JoinMyTrip. We are a travel platform connecting our more than 140.000 users.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx?

Redesign of our main brand - JoinMyTrip. Moreover, The Branx managed our product after the redesign happend and got implemented.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got in contact with at least 10 different agencies and had a very lengthy selection process. Skill/talent and personal fit were the underlying factors that we broke down into 20 different sub-factors.

Describe the project in detail and walk through the stages of the project.

The Branx started with a rebranding, from Travelsation to JoinMyTrip. They had interviews with all important stakeholders, management, marketing and product team. They helped us find our brand values and vision, which then transformed into what is today JoinMyTrip’s brand. After the rebranding they created social media guidelines and a design system for our tech and product team.

How many resources from the vendor's team worked with you, and what were their positions?

We worked very closely with Jesus (CEO) for the strategic part, and Damian (UX) & Dani (creative designer) for more detailed design work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The resulting brand and new website were quickly adopted by existing and new users. User behavior metrics actually improved. Their design system also helped our tech team to develop and deploy new features much faster.

How effective was the workflow between your team and theirs?

The Branx was very focused and efficient in everything they do. At the same time they are great fun to work with. Personally, I believed great results would not be possible without the amazing combination of talent and personality of the team.

What did you find most impressive or unique about this company?

The combination of professionalism, creativity, efficiency and great personalities is really hard - if not impossible - to find.

Are there any areas for improvement or something they could have done differently?

Sometimes communication could be more direct.

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder of a company called Screenloop. We are an Interview Intelligence Platform that removes unconscious bias from interviews whilst providing teams with data and facts to make better hiring decisions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx?

We are a brand new business so brought The Branx in to help bring our ideas to life. This included our brand, website, explainer video + more!

SOLUTION

How did you select this vendor and what were the deciding factors?

We know the team from a previous project and they come highly recommended to me.

Describe the project in detail and walk through the stages of the project.

Meetings to discuss our vision with example brands presented to us. Brands narrowed down and presented with back-story and detail for each. Brand selected. Website consultations begin. Lots of help and guidance from the team. Some back and forth to make sure our ideas were aligned. Website designed and built, content added and amended. Explainer video (similar process to above) Additional pages and tweaks to the website. Sign off.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with 3 members of the Branx team but others were involved in various stages (eg the explainer video).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website screenloop.com looks great, the explainer video gets lots of praise from people that come to the site and watch it.

How effective was the workflow between your team and theirs?

The entire team was always on hand to help and even though I was probably really annoying at times, no task was too big or small to tackle and always with a smile.

What did you find most impressive or unique about this company?

They became part of our team, it wasn't like working with a typical design agency where it takes forever to get feedback or complaints when asked to do 1 extra change or edit here and there. They did everything possible to make sure we were taken care of.

Are there any areas for improvement or something they could have done differently?

Everything was perfect and I've already recommended them to several companies

BACKGROUND

Please describe your company and position.

I am the Marketing Assistant of Enlitia

Describe what your company does in a single sentence.

Enlitia, is an innovative provider of data analytics solutions, empowering the renewable energy industry to thrive in the digital era.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Branx to accomplish?

• Brand Identity
• Website Development

SOLUTION

How did you find The Branx?

Online Search

Why did you select The Branx over others?

• High ratings
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand Strategy 
• Naming 
• Brand Identity 
• Website Development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An amazing brand created together and a beautiful and optimised website!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time and they were always very helpful in assisting us with any unforeseen events!

What was your primary form of communication with The Branx?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very straightforward team with excellent communication skills. They showed very strong technical knowledge. Flexible and comprehensive, providing aid in every step of the journey.

Are there any areas for improvement or something The Branx could have done differently?

I don't see anything they could do better.

BACKGROUND

Please describe your company and your position there.

Intelligent AI is an InsurTech specialising in the use of AI, Open Data and Satellite Image Analysis to monitor global commercial property risk for Insurers, Brokers and Property Owners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx?

Brand design and website redesign

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommendations from investors.

Describe the project in detail and walk through the stages of the project.

• Agree target audience, messaging and voice
• redesign logo and branding
• select content management system
• design and deliver new website

How many resources from the vendor's team worked with you, and what were their positions?

Not sure

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Excellent new website and logo

How effective was the workflow between your team and theirs?

Excellent working relationship

What did you find most impressive or unique about this company?

Their speed of new ideas and quality of design were most impressive.

Are there any areas for improvement or something they could have done differently?

No