The Branx

BACKGROUND

Please describe your company and position.

I am a department head at Augmenta

Describe what your company does in a single sentence.

We create software for the construction industry that automates the design of buildings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Branx to accomplish?

• Build a website
• Develop visual brand language

SOLUTION

How did you find The Branx?

• Online Search
• Clutch Site

Why did you select The Branx over others?

• High ratings
• Good value for cost
• Portfolio

How many teammates from The Branx were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement with The Branx was to develop a visual brand language and to design, develop and launch a website with a corresponding CMS system that would enable us to manage key content on the site. 

We kicked off with a rapid branding exercise. The Branx aided in competitive research and then developed and delivered a style guide that would allow us to clearly differentiate from other firms in our space. 

Once we approved the style guide, they designed the pages for both desktop and mobile layouts. Designs were reviewed and detailed were collaborated on in Figma. Once approved, they developed the sites using Webflow, launched the site, and then provided post-site support to make small tweaks as required. 

Overall we were extremely pleased with the service they provided. We were on an extremely tight schedule. Their team was extremely efficient and response, and worked with us in a very collaborative manner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This was our first website coming out of "stealth" as a software company. Its purposes was to establish ourselves as a player in our space (construction software), to communicate our vision and product to future customers and investors, and to aid in recruitment efforts. Some specific outcomes:

• Led to a large increase in inbound investor requests 
• Is now the primary source of inbound customer requests via our product page. Previously all customer conversations had been outbound.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was extremely responsive and timely. They responded to questions and change requests extremely quickly, often outside of working hours. All planned deliverables were delivered on time.

What was your primary form of communication with The Branx?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with their team, it really felt like they were on our team. They were very responsive and clearly bought into making the site and our brand a success. They took our business goals as serious constraints that they designed around. I appreciate that they also gently pushed and challenged us towards developing a bolder brand/style than we would otherwise.

Are there any areas for improvement or something The Branx could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the COO & Co-Founder of Impro.AI

Describe what your company does in a single sentence.

The Impro platform enables your company and your people to achieve accelerated growth through management insights and daily micro-coaching

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Branx to accomplish?

• Branding Creation
• Sales Collateral
• UI/UX design

SOLUTION

How did you find The Branx?

Online Search

Why did you select The Branx over others?

• High ratings
• Pricing first our budget
• Good value for cost

What was the size of The Branx’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with theBranx for several months now. They helped us to create our branding. The process was super structured and professional, which gave us a lot of confidence. The outcome was astonishing and elevated our positioning to a much higher place. Our prospects and customer are always impressed by our branding.

We continuously work with them, supporting our marketing team with every need. Be it a sales presentation, a web page, a blog post image, or a newsletter design, they always brings a creative and professional solution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Full Branding process
• On going branding deliverables

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication with theBranx team is very fluent and easy. They always react fast and on time. As we have worked for several months together, they know our design language well, but if it is a new project, a short meeting with them will define the scope. The results will be accurate and professional.

What was your primary form of communication with The Branx?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of artistic taste with a commercial overview makes their attitude unique and engaging at the same time. In addition, their sense of urgency and quality of service is impressive.

Are there any areas for improvement or something The Branx could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the CEO of an IT consulting company in the B2B sector from Germany. We are specialised in agile software development, DevOps consulting and IT security services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

We hired The Branx for rebranding and brand ui elements, including the design and creation of a new corporate logo. Our goals were to develop a new brand identity that is in line with our corporate culture in order to appear appealing to potential employees and customers.

SOLUTION

How did you select this vendor?

We came across The Branx through research on the internet. After comparing different agencies, the team came to the conclusion that The Branx's style best matched our ideas and vision.

Describe the scope of their work in detail, including any steps and the final deliverables.

First, as a team, we had to think about the position of our company. What kind of appearance is important to us and what values do we want to reflect to the outside world. What goals and visions do we have and which colours are a no-go and so on. We worked on this and in the following steps four different brand identities were proposed to us on Figma so that we could decide on a direction.

After we did this, The Branx continued to work together with us on one idea. The logo was adapted according to our ideas and some other tweaks were made until we came to a final result. A social media kit was then designed for this.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with their project manager and chief creative officer. Brand specialists also supported different stages of the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For results, feel free to check out our website www.swipergy.com and our new social media channels on LinkedIn, Instagram and Twitter. There you will find our new brand identity in action.

Describe their project management style, including communication tools and timeliness.

We used a common calendar planning tool and Google Hangout to hold meetings. The timeline was transparent and adhered to.

What did you find most impressive or unique about this company?

As a team, we were very pleased with the open, friendly manners and prompt responses. For example, when we asked for specific Canva designs to be sent to us.

Are there any areas for improvement or something they could have done differently?

Nothing came to our minds so far.

BACKGROUND

Please describe your company and your position there.

Cofounder - Aviator. We build tools that help improve internal software-engineering workflows at large teams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

We needed help with establishing our brand. Our goals were to have a developer-friendly brand that we could use to tie together multiple products.

SOLUTION

How did you select this vendor?

We interviewed a few different agencies and selected the Branx based on their prior portfolio and overall responsiveness.

Describe the scope of their work in detail, including any steps and the final deliverables.

They had to design a new logo, select new branding colors, select a font, design our homepage and then implement it on Webflow.

How many people from the vendor's team worked with you, and what were their positions?

3 people: Ines, Jesus and Damien. Designers and Project Coordinators (Ines and Jesus are part of the founding team of the Branx too)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Customers consistently compliment our logo and branding materials, and we've been able to tie multiple projects under the same brand.

Describe their project management style, including communication tools and timeliness.

They were very good at setting expectations. We had stages where we would communicate quite a bit, and stages where they needed time to do heads down design work. At each stage they'd present us with options and we'd choose the option we liked best, to iterate further upon.

What did you find most impressive or unique about this company?

Their ability to extract creative direction even when we didn't quite know how to articulate what we wanted ourselves. At each stage, they were able to grasp our (sometimes vague) descriptions of our likes and dislikes about each option and turn them into actionable feedback to improve each new version.

Are there any areas for improvement or something they could have done differently?

It took us a while to get on a good cadence of feedback + new iterations, since we're on different timezones. There were periods of slow progress due to either side being backed up with work, and we had to make up for it towards the end by meeting more frequently (which ultimately helped a lot in shipping the final project).

BACKGROUND

Please describe your company and your position there.

Instruqt is a hands-on virtual IT labs platform for product-led growth. We help software companies generate demand at scale and drive adoption with hands-on product experience. I'm the Chief Marketing Officer (CMO) at Instruqt.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

In the early days of Instruqt, we created a mascot logo that was intended to bring out the fun, engaging aspects of our platform. The designed warrior with a shield represented our gamification approach. As we started to apply our logos in more media and channels, we realized that our old logo was not the easiest to work with. And, we felt like a more modern but still gamefish and fun branding would signal our company’s core values.

SOLUTION

How did you select this vendor?

We made a search online for branding companies that have experience working with tech startups. We found a few and entered into conversation with them. We concluded that The Branx has the expertise and experience that match our needs.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started with a workshop with key members of the team. Thereafter they created three design directions for us to review. We chose one and followed by a few iterations of feedback before we finalized the new logo and brand identity.

How many people from the vendor's team worked with you, and what were their positions?

We worked with our account manager and the chief designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are pleased with the new logo, isotype, and brand identity. We got positive feedback from our customers as well.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings during the project and email updates. We are impressed by the way they managed the project. They are able to deliver quality work within a tight timeline.

What did you find most impressive or unique about this company?

They truly care about our business and our needs. We are impressed by their creative work.

Are there any areas for improvement or something they could have done differently?

No downside! We are happy with The Branx.

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a B2B SaaS company that converts commercial insurance program documents to data-rich dashboards, giving risk executives instant access to the information they need to stay empowered and effective.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

When I started my role at LineSlip, the branding was extremely outdated and amateur. We are disruptors in the InsurTech space, but our brand identity looked like the outdated methods we seek to replace.

We wanted to work with a company that had B2B/SaaS experience and could help us develop a brand identity that reads as professional and polished.

SOLUTION

How did you select this vendor?

My team and I reached out to about a dozen companies and interviewed them. As is common in startups, our CEO had a "get it done yesterday" timeline in mind, so we were in a time crunch. The Branx team was responsive, talented, had experience in the space, and was ready to go when we were.

Describe the scope of their work in detail, including any steps and the final deliverables.

We began with a thorough questionnaire and conversation about what we did or didn't want the brand to look like. We used Figma to collaborate on the brainstorming process, which was fun and—more importantly—worked well for getting input from people in leadership whose time and attention for such projects are often limited.

The first draft of the brand directions that we received were extremely thoughtful and intentional. We felt that they had listened to our needs and preferences, and taken all that into account while also inserting their area knowledge. We requested a few changes to the directions and quickly ended up with a brand identity that everyone on our team is excited about.

How many people from the vendor's team worked with you, and what were their positions?

We worked with three people on their team: Ines (Marketing & Strategy), Jesus (CEO), and Dani (I believe he was the actual designer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's hard to concretely quantify rebrand outcomes, but I can tell you that our entire team is more enthusiastic about our brand identity; we are viewed as more professional and established in our industry; our website now looks much more modern and sophisticated; we are proud of the marketing visuals we produce.

The project was a game-changer in terms of our confidence and stepping into a larger role in the industry.

Describe their project management style, including communication tools and timeliness.

The team was always available over email and we had regular remote meetings to go over progress, changes, and give input. As I said, we completed the brainstorming process using Figma which was highly intuitive and perfect for my busy CEO. The entire team was extremely communicative, professional, and kind.

What did you find most impressive or unique about this company?

I really appreciated how patient they were with our somewhat chaotic startup work environment, and how they took our feedback and really synthesized it into a suite of branding that we actually love to use. They were more respectful of our timelines than even we were at some points.

I always felt like they put a lot of care and thought into their work with us, which I really appreciate.

Are there any areas for improvement or something they could have done differently?

There was one issue where we were on a tight deadline and I felt the deliverable wasn't quite to the highest quality standard that we had been accustomed to. However, upon receiving that feedback, the Branx team responded with empathy and understanding, explained that they were focused on the tight turnaround, and they made it right (and better!) immediately.

I share this not to call them out for a mistake being made (because frankly, mistakes will be made and that is completely expected) but more to highlight that they took critical feedback graciously and immediately rectified it, beyond our expectations.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Founder of Moby Analytics, a fintech who provides automated data analytics services for finance professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

We are a young company 100% self-funded - so our budget was tight. We hire The Branx to shape our brand identity and build us a new landing page. Our goals were to:

1. create a visual identity around our company's values
2. have a landing page that can be used as our visit card.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched on-line for many different vendors. The Branx really stood out by the quality of their portfolio. Their usual price was above our budget but decided to still contact them. After a short discussion, they came up with a very pragmatic solution to fit our budget without sacrificing the quality on their side.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We first received a form to collect inputs about our company and our likes/dislikes in terms of design. We then had a kick-off meeting to go through this form. Following the meeting, we had a first brand proposal within 1-2 weeks time. After some minor adjustments, we proceeded to the creation of the landing page on Webflow. Same happened:1 week later we received the first proposal. Gave some feedbacks and received an updated version a days later. Overall process took <1 month, which we were very pleased with.

How many people from the vendor's team worked with you, and what were their positions?

Our main point of contact was the Marketing Manager/Project Manager and the CEO of the company. We also had exchanges with their web developper.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our ranking on Google improved significantly without any special SEO work. We also got a significant increase in people following us on Linkedin.

Describe their project management style, including communication tools and timeliness.

We first had touch point with the Marketing / Project Manager who collected our inputs. Then after each phase, we had a call to discuss the deliverables. If we had additional adjustments, we would organise a call within a few minutes. They were extremly responsive.

What did you find most impressive or unique about this company?

Result oriented: They truly take into account your inputs and are able to build a visual identity around it that add elements that we could not have thoughts about. Once the design was finished, everything looked so obvious as if it was always there. Customer oriented: we really appreciate how well organised they were. For each phase we knew what to expect from them and what was expected of us. They have not missed a single deadline.

Are there any areas for improvement or something they could have done differently?

There were some minor display bugs but they were fixed instantly after we shared our feedback to them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a biotechnology company. We produce drugs for neurodegenerative diseases such as Alzheimer's, Parkinson's, and Amyotrophic Lateral Sclerosis (ALS).

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Branx?

We were a deep tech company, and we wanted help with our branding and website. As a result, we hired, The Branx to create our logo, press materials, and website.

SOLUTION

What was the scope of their involvement?

Once they were done with the logo, The Branx helped create our color scheme and branding. After that, they developed our website. We just let them use their creative abilities as far as design and function were concerned in order to create the best materials possible. We also provided them with some materials which were all part of the science portion of our materials.

What is the team composition?

We worked with two people from their team, but they had a whole team in the background.

How did you come to work with The Branx?

I searched for companies on Google that had done branding for startups. Their team came up on the list, and they ad a reasonable price compared to other companies.

How much have you invested with them?

We probably spent $20,000.

What is the status of this engagement?

We started working with them in February 2022, and it’s an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The general feedback that we received was positive. Everyone thought that the team produced professional and high-quality work. Their process was really tailored to our needs, and they knew how to produce good branding. However, we didn’t have any metrics because our users were pharmaceutical companies.

How did The Branx perform from a project management standpoint?

They asked every question that needed to be asked, and they dealt with every detail of our project. We went back and forth with them until we were both happy with the logo and the materials. We communicated through Zoom and email.

What did you find most impressive about them?

They offered affordable services, and they were easy to work with.

Are there any areas they could improve?

No. The Branx did everything that they needed to do.

Do you have any advice for potential customers?

Keep your communication lines open so you can get exactly what you need. The Branx does a great job at everything. They’re also very creative, so you can give them a lot of materials, feedback, and ideas, and they’ll turn everything into a wonderful branding or product.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CTO of XONAI. We are a deep-tech startup founded in the UK, and we are a growing team of six. We’re building a cloud-based technology that can accelerate big data workloads.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Branx?

We engaged with The Branx to get branding and website development services.

SOLUTION

What was the scope of their involvement?

We started with the branding, and The Branx helped us develop and consolidate a strong company identity. Though we didn’t have any ideas for the logo, their team presented three different options for us to choose from. Once that was established, we felt comfortable enough to move on to web development.

Unlike the logo, we had a very complete idea for the look and feel of the website. Our primary objective with it was to hire people. We sent them what content to include and what messaging the site should project, and they sent back a draft of what the site would look like. After it was built, their team gave us access to the site so we could edit the content ourselves. 

The Branx also provided SEO services and might soon get started on other marketing services as well. 

What is the team composition?

We’ve worked with around four people from their end. Their founder has been involved for the branding and design aspect of the project, while another person helped us through the web development part.

How did you come to work with The Branx?

I was having difficulties finding a startup branding agency since most companies only offer webs design. When I came across The Branx, however, I went with them right away because they were patient and had experience working with several startups. Their services were also affordable, which was the ultimate deciding factor. 

How much have you invested with them?

We have spent roughly €10,000–€15,000 (approximately $11,000–$16,000 USD) for all of the services they have provided so far.

What is the status of this engagement?

I first reached out to them around September 2021 and we have an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have received very positive feedback from prospective customers and applicants. I'm quite happy with the work that The Branx put into our brand and website.

I’m also pleased that the development was done fairly quickly, in a matter of only 2–3 weeks. I wasn't expecting it to be that fast. Their team really engages with me to fix and improve things on the site.

How did The Branx perform from a project management standpoint?

They deliver on time and within the budget. We mostly communicate through email.

What did you find most impressive about them?

They were able to comprehend and deliver what we needed. The other companies I had worked with before fell disappointingly short on that.

Are there any areas they could improve?

No, I’m satisfied with the value that we receive for the cost. I'm quite happy with them now, and I can't find anything to complain about.

Do you have any advice for potential customers?

Give them as much vision into the company as possible so they can understand exactly what they need to build. The more input you give the team, the better and more inspired they’ll be to create and deliver something that feels consistent. 

BACKGROUND

Please describe your company and your position there.

I am the Lead for Brand and Communication. We sell a digital employee referral program (HR SaaS) to enterprises globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

Our company created a new theoretical framework, a success model for employee referral program, based on our years of working with customers in this industry. We needed an illustration that could depict this framework.

SOLUTION

How did you select this vendor?

I've worked for many years with Jesus and Ines from The Branx, and they are really great at what they do, so, therefore, they were my first choice for this project!

Describe the scope of their work in detail, including any steps and the final deliverables.

They had quite a difficult task - to come up with an illustration of the framework in a design that is clear and easy to understand, although it has many moving parts. They also had to provide illustrations for the smaller parts in more detail as well.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Jesus (CEO & brand builder) and Ines (Marketing & Strategy), as well as Damien (Creative Designer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final illustration has not been released publically yet so I cannot officially share any numbers, but I can confirm that The Branx did an exceptional job with the design and illustration. We are very pleased with the result!

Describe their project management style, including communication tools and timeliness.

It was fantastic to work with all team members of The Branx. We had a first briefing session to kickoff and the continuous concept rounds. They gave multiple options for the more complicated parts and were very patient and flexible (and fast!) with our feedback rounds.

What did you find most impressive or unique about this company?

I felt they were extremely professional to work with, and I appreciated how they guided me through the design process with great communication and I knew what I could expect upfront. We were very happy with the outcome!

Are there any areas for improvement or something they could have done differently?

No, everything was great :)