Brandway is a growth accelerator company that helps small businesses to increase their revenue online and boost brands through cross-functional digital strategies.
OUR SERVICES:
1-Digital Strategy Our approach is to collect and transform data into relevant information to build effective growth strategies that meet your brand's challenges.
Strategic Planning
Content Strategy
Web Analytics
2-B2B Lead Generation We make connections with your prospects on the web through an integrated process. These actions remain essential to facilitate the purchasing decision-making process of potential customers who have shown an interest in your products and services.
Lead Generation Campaign
Lead Nurturing Strategy
Analysis and Optimizations
3-Online Advertising Getting good web positioning quickly on search engines or generating qualified traffic is essential for brand visibility online and supporting organic search engine rankings (SEO).
Paid SEO (SEM)
Social Media Advertising
Retargeting
Website Creation Your website is the gateway to your brand. We combine our efforts to deliver optimized, functional websites with clearly defined calls to action to deliver a successful user experience.
WordPress Development
E-commerce (Shopify/WooCommerce)
User Experience (UX)
Website Maintenance
Marketing Automation
It is a powerful tool that can help you generate more leads, nurture them, and score them. You can target customers with automated messages online. Messages are sent automatically, according to tailored workflows.
Save time and Reduce repetitive, time-consuming tasks
Nurture leads, drive revenue & ROI
Automate online campaigns to increase revenue and reduce costs.
Design and Content Any brand requires a visual identity that reflects its positioning and values to stand out online. As part of a digital strategy, it is essential to create relevant content that, above all, responds to the interest of the targeted audience.
“Rabah and his team have a way of thinking totally out of the box.”
Feb 28, 2022
President, Digital Media Company
Anonymous
Verified
Business services
Montreal, Quebec
11-50 Employees
Phone Interview
Verified
Brandway Digital Agency has provided branding services to distinguish a digital media platform from a public personality. Services included strategy, positioning, design, and the personality’s new website.
The client has received positive feedback on the media platform’s new branding. The client has found Brandway Digital Agency’s creativity especially impressive and hopes to continue working with them.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the president of a digital platform dedicated to entrepreneurs. We serve small and medium-sized enterprises (SMEs) in particular.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Brandway Digital Agency?
We had to reposition our media platform, as I previously did not separate my public personality from the media. We hired Brandway Digital Agency to brand the digital media platform and my personal brand separately.
SOLUTION
What was the scope of their involvement?
Brandway Digital Agency’s role was extensive, and it took almost a year. They created the media platform’s strategy and image, including branding, positioning, design, graphism, and colors.
They discovered that much of our audience didn’t know the full range of services that I could provide, so they also had to separate the person from the media by creating my distinct personal brand identity. My site was created from A–Z by Brandway Digital Agency.
What is the team composition?
My team worked closely with Brandway Digital Agency’s team, especially Rabah (Founder & Creative Director) and Chahra-zed (Head of Strategy) for strategy and application.
How did you come to work with Brandway Digital Agency?
Rabah previously worked for one of my companies before starting his own business. We encouraged him, and knowing the quality of his work and his deliverables, I decided to ask him to take care of this project.
How much have you invested with them?
We’ve invested $50,000–$100,000 with Brandway Digital Agency.
What is the status of this engagement?
We began this engagement in July 2020. We’ve finished parts of the project, but others are ongoing. My team has requested a quote from Brandway Digital Agency for more of our needs. We trust them, and we hope that we’ll be able to continue working together.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
When we launched the final product for the media platform, we had a lot of visitors. Everybody praised the new image, strategy, and positioning. We received very nice comments.
How did Brandway Digital Agency perform from a project management standpoint?
I think Brandway Digital Agency performed quite well on project management, given that we’re continuing to collaborate with them.
What did you find most impressive about them?
Their creativity is impressive. Rabah and his team have a way of thinking totally out of the box. Most of the time, people tend to do whatever they’re comfortable with and whatever is generally accepted. Rabah was mainly thinking through things that hadn’t been seen or done, and I liked how unique Brandway Digital Agency’s solutions were.
Are there any areas they could improve?
I’m not aware of any areas they could improve. My overall impression is that they did well and did what we needed to be done.
Do you have any advice for potential customers?
To work with Brandway Digital Agency, you have to be open and ready to do things differently. Have a main idea of what you want, but be receptive to getting out of the box and out of your comfort zone.
With that said, when you work with any creative people in general, communicate clearly from the start and make sure to follow up with reports on the budget and expectations from both sides of the partnership.
RATINGS
4.0
Quality
3.5
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Locations (1)
5455 De, Av. de Gaspé Suite #710Montréal, CanadaH2T 3B3
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