Marketing Communications (PR, Research, Digital)

Brandware  is an independently owned, full-service marketing communications agency specializing in market research, public relations, content creation, influencer programs, and digital/social media marketing.

The foundation of our success is that we identify and broadly communicate the compelling truths about your products and brand. Working from data-driven insights, we ensure our marketing communications programs deliver measaurable results. Together, we'll help you tell your unique stories and build your brand through today's most powerful and effective channels.

 
$50,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2000
Show all +
Atlanta, GA
headquarters
  • 3280 Peachtree Road NE 7th Floor
    Atlanta, GA 30305
    United States
other locations
  • Los Angeles, CA
    United States
  • Charleston, SC
    United States

Portfolio

Key clients: 

Husqvarna Outdoor Products, Mizuno, Ashton Woods Homes, Client Command, Elco Motor Yachts, Borg Warner, Mowhak Industries, Tire Rack, AirGas, Inc., North Fulton CID, Brown & Caldwell, 3M.

 

Reviews

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Branding Research for News & Media Publication

“It was really easy to work with everyone at Brandware Research.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2014 - Dec. 2017
Project summary: 

Brandware Research performed yearly brand studies to assess how the market received a news product. They developed surveys and led focus groups with current, past, and non-subscribers.

The Reviewer
 
51-200 Employees
 
Oklahoma City, Oklahoma
Lawre Everest
Former Senior Marketing Manager, The Oklahoman
 
Verified
The Review
Feedback summary: 

Brandware Research’s generated accurate insights into marketing campaigns, highlighting areas to improve while helping to align internal expectations with consumer responses. Their research shaped subsequent initiatives and ultimately increased brand favorability, purchasing intent, and NPS scores.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was the senior marketing manager for The Oklahoman, a premier media company in Oklahoma that provides the highest-quality journalism. Our newspaper and digital properties combined reach 85% of adults in the Oklahoma City metro area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandware Research?

We have been a company for over 100 years and never marketed ourselves until recently. However, there was a shift in consumers in our market toward younger readers and transplants who hadn't heard about our product. 

We needed a third-party to come in and do several rounds of research (i.e., surveys, focus groups) so that we could find out what people in our market thought about our product. 

What were your goals for this project?

Our goal was to find out what our consumers and non-consumers thought about our product.

SOLUTION

How did you select this vendor?

Our VP of marketing had worked with them before and spoke highly about their research capabilities.

Describe the project in detail.

For years, Brandware Research conducted brand studies to gauge how our products fared in the market. We wanted to hear from current subscribers, past subscribers, and non-subscribers. 

We also wanted an understanding of where we stood with brand measures like brand awareness, purchase intent, and brand favorability so that we could make sure our marketing campaigns were effective.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We discovered various topics and writers that our readers and non-subscribers were interested in. So, we created a brand campaign highlighting those discoveries, and it increased our brand favorability by 52%, purchase intent by 15%, and Net Promoter Score (NPS) by 25%. We were also able to increase subscriptions and Facebook likes to be competitive with similarly sized media companies.

How effective was the workflow between your team and theirs?

It was really easy to work with everyone at Brandware Research. They continued to do our brand studies year after year so that we could accurately track how our campaigns were working in the market.

What did you find most impressive about this company?

Working with Brandware Research was great because they really helped us identify the areas that we needed to focus on, as well as the areas we thought we excelled in but our consumers didn't agree. Beyond helping create a brand campaign, it helped us shape every aspect of our business.

Are there any areas for improvement?

None that I could think of.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer