Branding Research for News & Media Publication
- Market Research
- Jan. 2014 - Dec. 2017
“It was really easy to work with everyone at Brandware Research.”
- Advertising & marketing
- Oklahoma City, Oklahoma
- 51-200 Employees
- Online Review
Brandware Research performed yearly brand studies to assess how the market received a news product. They developed surveys and led focus groups with current, past, and non-subscribers.
Brandware Research’s generated accurate insights into marketing campaigns, highlighting areas to improve while helping to align internal expectations with consumer responses. Their research shaped subsequent initiatives and ultimately increased brand favorability, purchasing intent, and NPS scores.