Driving Results Through Content

Brandpoint is a full-service, industry-leading content marketing agency. We operate in three core practice areas that address the continuum of content marketing tactics: content strategy, content creation and content distribution. 

*Content Strategy: We research and build customized plans -- focusing on SEO, content and social media -- that are fine-tuned to clients' unique needs.

*Content Creation: We develop on-target, on-brand messaging -- including writing, design and structured data services -- to power clients' inbound marketing efforts.

*Content Distribution: We use digital tools -- including MAT releases, sponsored content and content amplification -- to drive traffic, engagement and page views that incite consumer action for clients.

Brandpoint has been in the content marketing business since 1996: before the practice was known as content marketing. Many of the world's biggest and best brands trust us for their content needs, as do mid-sized companies and start-ups down the street. Clients value the opportunity to work directly with our strategists and writers to create a voice that becomes an extension of their brand image. And our proprietary content platforms provide a turnkey process that streamlines workflow and reports results for clients. 

Brandpoint's online marketing methods are effective, efficient and measurable. We help you prove the ROI on your content marketing investment. Whether a client needs a blog or an enterprise-level content marketing campaign, Brandpoint delivers the bandwidth, proprietary services and expertise to achieve business goals

 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
1996
Show all +
Hopkins, MN
headquarters
  • Brandpoint
    850 Fifth Street South
    Hopkins, MN 55343
    United States

Portfolio

Key clients: 

Lifetouch

Brewer Science

Medtronic

Direct Energy 

Reviews

Sort by

Blog for Photography Company

"They are extremely personable, but remain professional in their approach to the partnership.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
July 2017 - Ongoing
Project summary: 

Brandpoint created a blog and provided content focused on retaining customers and expanding to a wider market. The team is now working on videos, graphics, and email content.

The Reviewer
 
5,001-10,000 Employees
 
Eden Prairie, Minnesota
Marketing Specialist, Photography Company
 
Verified
The Review
Feedback summary: 

Brandpoint successfully completed the foundational stages of the project. They continue to professionally manage the project through its next phase. The team has a personable approach to the partnership, while still maintaining an efficient workflow.

BACKGROUND

Please describe your company and your position there.

I am the marketing specialist at a photography company that specializes in professional portraits for preschoolers. I manage both the print and digital assets of our business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandpoint?

We needed to create a blog and leverage the platform in our marketing strategy.

What were your goals for this project?

We wanted to retain our current customers and attract new business prospects.

SOLUTION

How did you select this vendor?

They were a local company.

Describe the scope of their work in detail.

Using some of our ideas and drawing from their own experience, Brandpoint quickly created written and visual blog content. They continue to update and optimize our blog.

What was the team composition?

We worked with an account executive and a content writer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Brandpoint helped us through the initial stages of the project. We now have enough basic content to move into creating videos, infographics, and email content.

How effective was the workflow between your team and theirs?

They efficiently and effectively managed the project. They are very responsive to my requests and questions.

What did you find most impressive about this company?

I appreciate the relationship we have with each of their team members. They are extremely personable, but remain professional in their approach to the partnership. Brandpoint provides valuable feedback and insight for each task.

Are there any areas for improvement?

We are very pleased with our writer, but we don’t have a resource that specializes in leveraging that content.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Marketing Services for B2B Lending Company

"It was like having another marketing staff member in-house."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - May 2018
Project summary: 

Brandpoint provided a content marketing strategy for producing web content that can be used on other digital channels to drive organic traffic to the website.

The Reviewer
 
201-500 Employees
 
Eden Prairie, Minnesota
Conrad Magalis
Marketing Manager, First Western Bank & Trust
 
Verified
The Review
Feedback summary: 

Thanks to their involvement, there’s consistent website and social media content, which has even helped save time for internal employees. Brandpoint’s proprietary content management platform, meticulous approach, and ability to take feedback ensured top-quality results.

BACKGROUND

Please describe your company and your position there.

I’m the senior marketing manager at First Western Bank & Trust. We provide national B2B lending services under the brand Advance Acceptance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandpoint?

We needed to create long-form content for our website, which could be repurposed for marketing automation, social media, and other digital channels.

What were your goals for this project?

We wanted to have a steady source of engaging content.

SOLUTION

How did you select this vendor?

I was referred to them by other marketing leaders I knew due to my networking and activities with the American Marketing Association.

Describe the scope of their work in detail.

Brandpoint took a very strategic approach and reviewed my marketing plan as well as the user/buyer/audience personas. They went through a detailed documentation process to learn about our market verticals and business practices.

What was the team composition?

The team consisted of an account manager, a project manager, an editorial manager, and a copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've been able to steadily maintain content on the website and alleviate internal time constraints due to having a small team. We've been able to publish content to social media on a consistent basis, and also use it for marketing automation and customer newsletters. It effectively drives traffic to our website.

How effective was the workflow between your team and theirs?

It was like having another marketing staff member in-house.

What did you find most impressive about this company?

Their attention to detail, ability to execute and price set them apart.

Are there any areas for improvement?

Not that I'm aware of. They took feedback and direction well.

5.0
Overall Score The quality of their work was excellent.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Scheduling was very easy thanks to their project and content management platform.
  • 5.0 Cost
    Value / within estimates
    Their price was a little more than what some freelancers charge but it wasn’t too expensive.
  • 5.0 Quality
    Service & deliverables
    They delivered a specific product for our needs.
  • 5.0 NPS
    Willing to refer
    I have already recommended them and will likely do so again.

Content Marketing for Salesforce Consulting Group

"They have a vested interest in our success."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2017 - Ongoing
Project summary: 

Brandpoint supplies digital marketing collateral via blog posts, white papers, an eBook, and case studies, acting as an internal team extension. They also offer strategic content consulting and refinement.

The Reviewer
 
11-50 Employees
 
Minneapolis, Minnesota
Eric Lehnen
Marketing Lead, Redpath Consulting Group
 
Verified
The Review
Feedback summary: 

The targeted work provided by Brandpoint has reduced marketing costs and boosted efficiency, forecasting a positive ROI and increased organic traffic after content publication. Brandpoint’s seamless execution, compelling deliverables, and insightful feedback continue to promote success.  

BACKGROUND

Introduce your business and what you do there.

I’m the marketing lead at Redpath, a Salesforce consulting partner. We help mid-markets, enterprise companies, and nonprofits with implementing marketing automation, CRM [customer relationship management], and anything related to Salesforce in terms of trying to automate business processes.

I handle setting the strategic vision for marketing our prospects and leads, establishing the structure for achieving that vision, and working with various vendors to execute those tactics. We’ve partnered with a couple of vendors for content marketing, AdWords, and managing our website. I handle the tactical work. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandpoint?

We were deciding whether to hire two full-time equivalents to help with some of the strategic and tactical sides of our content marketing or to hire a single vendor who could outsource that work. We knew that content marketing required a major time investment for us. We tried to make a case for both options and chose to outsource. Brandpoint now acts as an extension of our marketing team.

SOLUTION

What was the scope of their involvement?

We outlined exactly what we wanted from them, and we asked them to challenge us. We believe that if we just tell people what we want, we lose the opportunity to learn how to make our marketing better. We liked their proposal and added to it ourselves. They’re providing a series of blog posts that will be deployed over the next year, four white papers, an eBook, and case studies. We put together a project calendar detailing when these items would be published and when Brandpoint would be involved.

They also offer strategic consulting for content marketing. We set aside some time to go over ideas I have or come up with a strategic plan for executing them.

How many resources were assigned to your project?

We have a flat structure, which I prefer. I don’t have to go through a bunch of hoops to contact the right person. I have a project manager and the main staff writer who produces all the content. A designer also comes on board whenever the content requires a layout or graphics.

How did you come to work with Brandpoint?

They reached out to us because they were looking for Salesforce consulting services. After we helped them, we decided 6 months to a year later that we needed to amplify our marketing. We evaluated a few other vendors and chose Brandpoint because of their experience in the industry. They offer an all-in-one marketing package. I don’t have to go to a vendor for something specific. I can go to Brandpoint for content marketing, web help, and a few other digital marketing items.

How much have you invested with Brandpoint?

We’ve spent $10,000 with them so far.

What is the status of this engagement?

We started working with them in May 2017, and the work is ongoing. Our contract will last through the end of this year. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We have a pretty audacious goal for this year, and we want them to challenge us and explain how to get there. In their eyes, the ROI will take 12–18 months once the content is published. From an organic traffic standpoint, that makes sense.

Their work has been a huge help in terms of cost-effectiveness and time-savings. We don’t have to pay two full-time equivalents to get the work done. Instead, we pay the full-time equivalent for one firm who can do three jobs for an entire year.

How did Brandpoint perform from a project management standpoint?

Everything is seamless in terms of executing the tasks. At the start of the project, we established a calendar with them. They use a proprietary digital platform called The Brandpoint Hub, which they built. We use this tool for managing our relationship—through project management, a calendar, and writing—so I don’t have to go back and forth via email. They set publishing dates and handled the day-to-day work. They also send a draft for me to approve. In their platform, I make my edits and comments and send the document back to the writer or designer. They make the necessary changes or ask follow-up questions through the platform. All the revisions are managed online as well. If we lose a draft, it’s still stored in the cloud.

What did you find most impressive about Brandpoint?

They have a vested interest in our success. We’re both marketing teams, so they understand our position and really believe in building quality work. They ask for feedback and try to understand what we’re trying to accomplish. They’re not afraid to challenge us, which I appreciate. A lot of companies tend to be order-takers. They’ve proven themselves in the first couple of months of our partnership. 

5.0
Overall Score They are professional, take feedback, and are adaptable.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They are much more cost-effective compared to hiring full-time staff.
  • 5.0 Quality
    Service & deliverables
    They understood our needs holistically and delivered early.
  • 5.0 NPS
    Willing to refer