Developing Revolutionary Business Building Ideas

The Brandon Agency, the only accredited brand strategy agency in the Carolinas, is a trusted and proven group of ideators who think differently. As a digitally minded, fully integrated national firm, The Brandon Agency consists of smart, results-obsessed experts who consult, advise and deliver revolutionary business-building ideas.

With offices in Charleston, S.C.; Myrtle Beach, S.C.; Charlotte, N.C.; Chattanooga, Tenn.; Cleveland, Ohio; Breckenridge, Colo.; and Sofia, Bulgaria, The Brandon Agency has much more to offer than a traditional ad agency. Equal parts business consultant, technologist, analyst and marketer, the agency expertly guides businesses toward growth and success. With a worldwide team of more than 100 and total billings topping $93 million in 2016, The Brandon Agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, including banking and finance, e-commerce, food service, health care, real estate, technology and tourism.

 
$5,000
 
$150 - $199 / hr
 
50 - 249
 Founded
1959
Show all +
Myrtle Beach, SC
headquaters
  • The Brandon Agency
    3023 Church Street
    Myrtle Beach, SC 29577
    United States

Portfolio

Key clients: 

Dunkin Donuts, S&D Coffee and Tea, United Way, RiverLights, HTC Inc, Dean Foods, South Carolina Chamber of Commerce, CresCom Bank, Fish Hippie, frogg toggs, Heybo, Williams Knife Company, Athens Foods, Harsco Rail, FTC, Hook & Gaff, Santee Cooper, The Normal Brand, Brittain Resorts & Hotels

Reviews

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Digital Strategy for Telecommunications Business

"They're always available, aggressive, and technically sound. We have a great relationship."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2008 - Ongoing
Project summary: 

The Brandon Agency provides the services of a full-service digital agency to a telecommunications business. They have assisted in many areas, including content marketing, social media management, and digital strategy. 

The Reviewer
 
10-50 Employees
 
Florence, South Carolina
Chief Marketing Officer, FTC
 
Verified
Feedback summary: 

The Brandon Agency has developed a very good understanding of the client's business vision and style. They're also innovative, and consistently find many different ways of advancing the digital campaigns. Overall, it has been a strong partnership. 

BACKGROUND

Introduce your business and what you do there.

I’m the chief marketing officer of Farmers Telephone Cooperative. We are a communications provider that offers Internet and wireless voice services, as well as security and digital TV.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Brandon Agency?

We made a decision years ago not to have a lot of internal staff on the marketing side, so The Brandon Agency acts as our marketing department. We heavily depend on this resource to assist us with campaigns.

SOLUTION

What was the scope of their involvement?

The Brandon Agency helps us manage our website and PR services. They are a full-service agency.

Today, we have a certain number of homes in our area that still don’t have our services. We are currently running a campaign to win these potential customers to Internet, voice, and digital TV. The primary medium we are using is direct mail. For selected areas that had low penetration of our services, we’ll be doing multiple marketing tactics that include geofencing and TV sync.

The Brandon Agency also assists with the assembly, editing, and placement of content for a local channel on our digital TV system. They do all of our creative ad copy, whether digital or traditional. We also use them to do disconnect survey tracking and reporting. In addition, they help us manage Facebook and our website. We have strategic meetings of our budget year and we make decisions about how the funds will be spent. Together, we create an adjustable yearlong plan based on past results. We take our sales history for the prior year and try to figure out what media works the best for different products. We then pre-buy media to get more bang for our buck. Every year for the last four or five years, we’ve increased the percent of our budget that goes to digital advertising. 

 

How did you come to work with The Brandon Agency?

We had previously used a different agency. Several years ago, we had a few agencies come and do presentations to show us how they worked and provide estimates for their services. After The Brandon Agency did their presentation, I knew right away they were the right fit for us. They had experience in the communication space as well as a very strong creative presence. They were very technical and forward-thinking. We thought they would help us move forward. They had experience working with other communications providers plus they were knowledgeable about our major competitors in our service territory. 

What is the status of this engagement?

The most recent project started in December 2016 and it’s ongoing. 

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RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

We are in a very competitive area. We track our net numbers and our service orders on a daily, weekly, and monthly basis for all of our products and services. We tie these numbers back to specific campaigns to determine which advertising medians work best for each product offering. 

The Brandon Agency’s team is very creative, marketing savvy, and well-verse on the digital media side. They usually give us several options to try out. As our relationship grew, they are learning to understand our style. At the same time, they challenge us and make sure we try different things to see what works best in our marketplace. We’re trying to get better every week at sales and retention—that’s our ultimate goal.

How did The Brandon Agency perform from a project management standpoint?

We have an excellent account manager who helps us manage our projects daily. Every Wednesday, we have a weekly status call to go over our projects. They provide spreadsheets that help us stay on track. We use email, phone, and text to communicate. We try to have a quarterly meeting at one of our locations to review and plan. 

What did you find most impressive about The Brandon Agency?

They have a tremendous amount of experience and provide a lot of different services for us. They’re always available, aggressive, and technically sound. We have a great relationship.

Are there any areas The Brandon Agency could improve?

If we had any bumps in the road, there was always an open door of communication.

5.0
Overall Score It’s a great partnership and we’re thankful to have them on our team. We work very closely together.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Communication is key; the weekly meetings help us stay on target. Our account manager does an excellent job of making sure we meet deadlines on our end.
  • 4.0 Cost
    Value / within estimates
    We’ve used them for many years and have a great relationship. They do a good job financially. We get the value that we pay in for these services.
  • 5.0 Quality
    Service & deliverables
    They come up with great ideas and options for us to choose from.
  • 5.0 NPS
    Willing to refer
    I have already recommended them. People ask who we use and we always give them a high recommendation.