Developing Revolutionary Business Building Ideas

The Brandon Agency, the only accredited brand strategy agency in the Carolinas, is a trusted and proven group of ideators who think differently. As a digitally minded, fully integrated national firm, The Brandon Agency consists of smart, results-obsessed experts who consult, advise and deliver revolutionary business-building ideas.

With offices in Charleston, S.C.; Myrtle Beach, S.C.; Charlotte, N.C.; Chattanooga, Tenn.; Cleveland, Ohio; Breckenridge, Colo.; and Sofia, Bulgaria, The Brandon Agency has much more to offer than a traditional ad agency. Equal parts business consultant, technologist, analyst and marketer, the agency expertly guides businesses toward growth and success. With a worldwide team of more than 100 and total billings topping $93 million in 2016, The Brandon Agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, including banking and finance, e-commerce, food service, health care, real estate, technology and tourism.

 
$5,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
1959
Show all +
Myrtle Beach, SC
Headquarters
  • The Brandon Agency
    3023 Church Street
    Myrtle Beach, SC 29577
    United States

Portfolio

Key clients: 

Dunkin Donuts, S&D Coffee and Tea, United Way, RiverLights, HTC Inc, Dean Foods, South Carolina Chamber of Commerce, CresCom Bank, Fish Hippie, frogg toggs, Heybo, Williams Knife Company, Athens Foods, Harsco Rail, FTC, Hook & Gaff, Santee Cooper, The Normal Brand, Brittain Resorts & Hotels

Reviews

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Digital Strategy for Bank

"They've always given us incredible value for what they charge us."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2000 – Ongoing
Project summary: 

The Brandon Agency is a long-term partner of a community bank and acts as their full-service advertising agency. Their team oversees social media, PR, and various campaign strategies. 

The Reviewer
 
201–500 Employees
 
Charleston, South Carolina
J. Huggins
Founder and Director, CresCom Bank
 
Verified
The Review
Feedback summary: 

They understand the banking industry and after 17 years, the collaboration, from project management to execution, is efficient and seamless. The Brandon Agency is open and honest about their expertise and places the customer's needs and their business objectives above all else. 

BACKGROUND

Introduce your business and what you do there.

CresCom Bank is a financial institution based in South and North Carolina with 34 branches. I’m the president of the commercial bank and founder and current director of the institution.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Brandon Agency?

They helped us from day one to create a name, tagline, and marketing strategy relative to the times. We started with them back in 2000, so social media was not quite as popular as today. They also handled the public relations side of a startup bank. We use them today as a full-service advertising partner, which includes social media, public relations, creative, and advertising campaigns and the executions that we choose to invest in, in order to further brand and market our products.

SOLUTION

What was the scope of their involvement?

They have 99% control of our Facebook page. We need to approve any outbound content because of the nature of our industry, but they’ve done a really good job of learning our business and it doesn’t take a lot of editing once we get content from them. Any commentary that comes in on the site that they believe is positive or might help us improve a service, they share with us. They recently signed us up for LinkedIn as a company. They also handle our Twitter feed which hasn’t been material, but they believe it’s an important part of the social media piece for the future. Scott Brandon, the CEO, was involved with our company from the beginning and continues to stay involved. I would normally be hesitant to have someone outside of the banking industry create content because of compliance, but they’ve learned our requirements very well over the years.

How did you come to work with The Brandon Agency?

I was Scott's banker at my prior employer, and part of being a community bank is that you look for talented people within the market. He chose to invest in us and in our market. There are several good agencies, but given the family type relationship with Scott, we didn’t consider any other agency. I knew him as his banker and I also knew him in the market for the talent that he brought to the table.

How much have you invested with The Brandon Agency?

This is confidential. 

What is the status of this engagement?

We started working with them in 2000, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement? 

For two consecutive years, we have been awarded Best Bank by the Reader's Choice Myrtle Beach Herald, and in the fall of 2016, the Charleston Post & Courier Readers Choice # 1 community bank. Without the Brandon Agency's expertise in branding, PR, social media and advertising strategies, we would not be recognized in our communities to the extent we are. It is a twofold compliment to the Brandon Agency for creating opportunities through their executions and CresCom Bank for our ability to deliver the experience the client values once the relationship opportunity is created. 

How did The Brandon Agency perform from a project management standpoint?

We have an account representative that manages the daily tasks of our relationship. We have a monthly meeting that she oversees and Scott and his team participates in. We have four people internally within the bank that are on our marketing committee. In the fall, we set the objectives for the coming year as a group with everyone’s input to make sure we’re on the right track. In the next meeting, The Brandon Agency comes back with suggestions on where we might consider investing the next year. They develop a plan which includes the creative material and executions, and we use that to execute our advertising and marketing through the next year. We’ve been doing this together for 17 years, and have grown together, so our process has become very efficient.

What did you find most impressive about The Brandon Agency?

We looked at several checking account acquisitions companies to help us with the acquisition project. The Brandon Agency suggested we use someone else because that was not part of their expertise. This acquisition strategy allows us to grow households. When we get a customer’s checking account, we consider that we’re part of their household. That allows us to gather other pieces of their financial lives and provide more services. We invest $600,000 a year with this other partner. The value of that to me from The Brandon Agency’s perspective is they understand what they’re good at and they not only will help you leverage that for your benefit, but they also won’t take you down a path where they don’t feel they can provide value. 

Are there any areas The Brandon Agency could improve?

For me, with marketing investments, the return on investment is often difficult to quantify. As a banker, we like to see black and white results. For instance, in our industry, if you place a certificate of deposit advertisement and hit the right rate and term, you can see the increase in dollars timely. In contrast, you can't really quantify a lot of the branding work. I don’t know how they can improve in that respect, but it's something that would be of greater value. We would benefit from having measurements for our executions and seeing the direct results.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    I don’t recall them not meeting a deadline but there’s always room to improve.
  • 5.0 Cost
    Value / within estimates
    I am the person responsible to justify what we pay hourly and annually to The Brandon Agency and compare it to the market. They’ve always given us incredible value for what they charge us.
  • 5.0 Quality
    Service & deliverables
    They’ve helped us create various names and taglines for our companies. Within the market and state area, they’ve received recognition for those.
  • 5.0 NPS
    Willing to refer
    I’ve referred them already.

Content and Social Media Marketing for Hotel Chain

"They're the biggest agency in Myrtle Beach and they've been helping make the company successful since I was 10."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
1980s - Ongoing
Project summary: 

The Brandon Agency helps an internal social media manager handle marketing for a dozen resort properties. They lead content creation and manage TripAdvisor, TripConnect, Instant Book, and social media channels.

The Reviewer
 
1,001-5,000 Employees
Patrick Norton
VP of Sales and Marketing, Brittain Resorts & Hotels
 
Verified
The Review
Feedback summary: 

The Brandon Agency is never short of resources and consistently produces results in engagement on social media. The owner is available for meetings when needed, even for projects relatively small in terms of their bottom line. They could work on their pricing, but they are a great creative agency.

BACKGROUND

Introduce your business and what you do there.

Brittain Resorts and Hotels is a resort management company. I’m the vice president of sales and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Brandon Agency?

Our objective with The Brandon Agency is to stay at the cutting edge of marketing as it relates to hospitality and travel. We have an in-house social media manager and she is the liaison between our company and Brandon. We represent about a dozen properties, so to have one person manage all the pages is too much.

SOLUTION

What was the scope of their involvement?

They manage our social media, including Facebook, YouTube, and Instagram. We use them for digital content creation including videos and they write articles for us every month for our social and SEO. We use another company to manage our SEO. We produce 10 videos a month that highlight something new in town or something new on the resort. It might be a new slide, a new bar, a restaurant, etc. They handle TripAdvisor, TripConnect, or Instant Book which is kind of a PPC program.

How did you come to work with The Brandon Agency?

The father of our owner knew the father of The Brandon Agency’s owner.

How much have you invested with The Brandon Agency?

This is confidential.

What is the status of this engagement?

I think we’ve been working with them since the ‘80s, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

It’s been tremendous working with them. They have been helping make the company successful since I was 10. They’re the biggest agency in Myrtle Beach. The Brandon Agency has helped us create as much success as any other bigger city agency has. We have seen significant results in terms of followers and engagement on social media. They do an amazing job.

How did The Brandon Agency perform from a project management standpoint?

We haven’t had any delays. Everything seems to go fairly smoothly. They always have enough resources to accomplish what we need.

What did you find most impressive about The Brandon Agency?

The owner is extremely talented, successful, and keeps up with trends. Their company is becoming more successful which means we’re less important to them now, in a healthy way. They’ve bought up 3 or 4 agencies across the country in the last 2 years. The owner seems to do a good job of putting good people beneath him to manage all the accounts. Even though he’s busy, I can still call him and he’ll meet with me to discuss a project.

Are there any areas The Brandon Agency could improve?

They're pricing is a little high for Myrtle Beach but competitive for an agency their size. Online outsourcing makes the expense hard to justify on smaller projects but you still need that face to face presence for a true creative partnership on larger companies. 

5.0
Overall Score They are extremely good at campaign creation.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    The growth of their success can get ahead of their work load.
  • 4.0 Cost
    Value / within estimates
    I think they’re fairly priced for an agency their size, but I think the industry is shifting in a way that you can get the same level of work from something smaller sometimes.
  • 5.0 Quality
    Service & deliverables
    We’re a very demanding company because we’re fairly big and we have to deliver for our homeowners and partners. They meet our expectations which is an accomplishment in itself.
  • 5.0 NPS
    Willing to refer
    We’ve had a lot of success with them. Their company culture is very strong.

Digital Strategy for Telecommunications Business

"They're always available, aggressive, and technically sound. We have a great relationship."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2008 - Ongoing
Project summary: 

The Brandon Agency provides the services of a full-service digital agency to a telecommunications business. They have assisted in many areas, including content marketing, social media management, and digital strategy. 

The Reviewer
 
10-50 Employees
 
Florence, South Carolina
Robin Coker
Chief Marketing Officer, FTC
 
Verified
The Review
Feedback summary: 

The Brandon Agency has developed a very good understanding of the client's business vision and style. They're also innovative, and consistently find many different ways of advancing the digital campaigns. Overall, it has been a strong partnership. 

BACKGROUND

Introduce your business and what you do there.

I’m the chief marketing officer of Farmers Telephone Cooperative. We are a communications provider that offers Internet and wireless voice services, as well as security and digital TV.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Brandon Agency?

We made a decision years ago not to have a lot of internal staff on the marketing side, so The Brandon Agency acts as our marketing department. We heavily depend on this resource to assist us with campaigns.

SOLUTION

What was the scope of their involvement?

The Brandon Agency helps us manage our website and PR services. They are a full-service agency.

Today, we have a certain number of homes in our area that still don’t have our services. We are currently running a campaign to win these potential customers to Internet, voice, and digital TV. The primary medium we are using is direct mail. For selected areas that had low penetration of our services, we’ll be doing multiple marketing tactics that include geofencing and TV sync.

The Brandon Agency also assists with the assembly, editing, and placement of content for a local channel on our digital TV system. They do all of our creative ad copy, whether digital or traditional. We also use them to do disconnect survey tracking and reporting. In addition, they help us manage Facebook and our website. We have strategic meetings of our budget year and we make decisions about how the funds will be spent. Together, we create an adjustable yearlong plan based on past results. We take our sales history for the prior year and try to figure out what media works the best for different products. We then pre-buy media to get more bang for our buck. Every year for the last four or five years, we’ve increased the percent of our budget that goes to digital advertising. 

 

How did you come to work with The Brandon Agency?

We had previously used a different agency. Several years ago, we had a few agencies come and do presentations to show us how they worked and provide estimates for their services. After The Brandon Agency did their presentation, I knew right away they were the right fit for us. They had experience in the communication space as well as a very strong creative presence. They were very technical and forward-thinking. We thought they would help us move forward. They had experience working with other communications providers plus they were knowledgeable about our major competitors in our service territory. 

What is the status of this engagement?

The most recent project started in December 2016 and it’s ongoing. 

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RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

We are in a very competitive area. We track our net numbers and our service orders on a daily, weekly, and monthly basis for all of our products and services. We tie these numbers back to specific campaigns to determine which advertising medians work best for each product offering. 

The Brandon Agency’s team is very creative, marketing savvy, and well-verse on the digital media side. They usually give us several options to try out. As our relationship grew, they are learning to understand our style. At the same time, they challenge us and make sure we try different things to see what works best in our marketplace. We’re trying to get better every week at sales and retention—that’s our ultimate goal.

How did The Brandon Agency perform from a project management standpoint?

We have an excellent account manager who helps us manage our projects daily. Every Wednesday, we have a weekly status call to go over our projects. They provide spreadsheets that help us stay on track. We use email, phone, and text to communicate. We try to have a quarterly meeting at one of our locations to review and plan. 

What did you find most impressive about The Brandon Agency?

They have a tremendous amount of experience and provide a lot of different services for us. They’re always available, aggressive, and technically sound. We have a great relationship.

Are there any areas The Brandon Agency could improve?

If we had any bumps in the road, there was always an open door of communication.

5.0
Overall Score It’s a great partnership and we’re thankful to have them on our team. We work very closely together.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Communication is key; the weekly meetings help us stay on target. Our account manager does an excellent job of making sure we meet deadlines on our end.
  • 4.0 Cost
    Value / within estimates
    We’ve used them for many years and have a great relationship. They do a good job financially. We get the value that we pay in for these services.
  • 5.0 Quality
    Service & deliverables
    They come up with great ideas and options for us to choose from.
  • 5.0 NPS
    Willing to refer
    I have already recommended them. People ask who we use and we always give them a high recommendation.