What evidence can you share that demonstrates the impact of the engagement?
The website they helped us with is a retail entity, and we were able to capture orders within two weeks of launching the site. Normally, you don’t show up on anybody’s radar for eight months or so, so the fact that we’ve received orders right out of the gate without much exposure is a good sign to us.
They produced two content posts for us. They advised that we boost one of the posts for $100, and we reached about 10,000 people. My company’s board was very pleased that for $100, we did 10X what we were doing on a normal post. BrandLyft made recommendations; they’re the experts. They let us know what they thought we should do, explaining it was cost-effective and that we’d get a lot of mileage out of it. If I had to put metrics to what we paid for, we’re very happy. The aesthetic of their work is also very high-caliber. They did a really good job of understanding our brand and presenting high-quality images. As a designer, I appreciated that.
When I’ve hired someone to build a website in the past, I’ve felt like I’m doing the website myself because I’m answering so many questions or having to make a lot of decisions. They did their homework on our company; we had enough content out there that they got a pulse on what we’re trying to say and who we are. That took a lot of the work off of me, which I appreciated because I’m trying to run and grow the business. They did a better job branding us than what we provided them. The platform they suggested works a lot faster and better than the other three websites we’d done in the past.
How did BrandLyft perform from a project management standpoint?
I don’t give recommendations very much because it reflects on me as a person, but BrandLyft would probably get my highest recommendation of anybody I’ve ever used because of their communication. I think they figured out how they could communicate with us in the quickest and least intrusive way, which allowed them to work faster.
They had the idea to produce a blog post as a promo piece. Rather than waiting for me to find the time to do it, they took the initiative and posed some very targeted questions to me, such as when and why I started the business. Because they set all of that up for me, I was able to get it done.
What did you find most impressive about them?
They didn’t talk over our heads, and they were very approachable. As a mid-sized company that’s growing, I have to compete with a lot of bigger companies. I couldn’t go to a big firm and be pitched on slick packages. I felt like BrandLyft heard me and presented their work in digestible pieces. They saw us all the way through in producing content that would impress potential customers. They also educated us so that we had realistic expectations and goals.
Are there any areas they could improve?
I don’t have many negatives about them. I was so impressed with BrandLyft that I wanted to take time out of my day to leave them a review. I don’t do this often, but they earned it.
Any advice for potential customers?
If I were talking to a new customer and recommending BrandLyft, I’d say to listen to their suggestions. They’re not just trying to sell something. They understand what needs to be done in order to capture growth. They’re ethical and have proven themselves.
If BrandLyft makes a suggestion, it’s probably what you should do — they know what they’re talking about. For example, Javier worked on setting up the way orders would come in. He asked if he should bypass our order person and just go straight into our program, which I didn’t even know was possible. They had a conduit that would communicate with the hardware, so we’d get the orders into the machine a day faster, and we wouldn’t have to pay somebody to enter orders. A company that saves us time and money is the type of company I want to work with.