Counsel, advice, answers on Branding and Identity
"Whether is a right or left brain issue, Q seems to always have done it before, and always architects something to make it better, every time and without fail. Q is a true professional and a pool of knowledge."
Hello. My name is Q. Malandrino and I have 35+ years of experience in serving clients globally and in every industry, with my own two firms ad while at the top executive layer of the world's largest brand consulting firm. We help organizations rebrand, and also advise them and/or their individual executive management on the different ways to see and use 'brand':
- as a glue between their various consultants' activities and outcomes;
- as a channel through which business strategies and today's new shiny marketing objects are filtered;
- as a tool (employing any one of Branding's eight components: Intent & Role, Positioning, Architecture, Culture, Verbal & Visual Identity, Messaging) to help reach any defined goal, from differentiation and loyalty to competitive prowess and market penetration and more; and finally
- if 'Brand' has simply become an outcome, craft and put in place ways to assess, measure, and manage it.
In addition, with our 'AskQ' service, we help individual executives and professional firms with foundational, tried & true methodologies in every area of Branding and Corporate Identity, and with case histories, applications, proposals, and project plans.