Active Lifestyle Advertising & Branding Agency
BXC (Branding by Context) is a strategic advertising-branding-design agency with experience in action sports, active-lifestyles, outdoor recreation and youthful consumer markets (all are welcome). We partner with inbound-outbound marketers who want to attract, connect and sell. Our capabilities include consumer focused strategy through personified branding including ad campaigns, e-commerce, digital, catalogs, packaging and activations. If you’re looking for creative that will connect with your customers on an emotional level, we bring the experience, passion, talent and power tools.
Callaway, Giro, Camelbak, Patagonia, O’Neill, Quiksilver, Neil Pryde, Nixon, Mophie, Levi’s, Prince, McDavid Goods, Hasbro, Mattel, Spin Master, Taco Bell, E&J Gallo, Boost Mobile, PacSun, SDG Bike Components, 18/8 Fine Mens Hair Salons, BodyLab by Jennifer Lopez, Power Auto Loan, BSX Athletics, Jaybird Sport, Klean Kanteen, Tepui Tents, Mountain High Resorts
WHO: Quiksilver/Kelly Slater.
OUR TASK: Quiksilver’s core surf and travel accessories brand needed all the pieces necessary to look as legit as the brand’s founding CEO and core ambassadors (Dane Reynolds, Kiron Jabor and Patrick, Tanner and Dane Gadauskas). BXC created the pieces needed to launch this new brand into the core surf market.
HOW WE DO IT: Kelly and his team were heavily involved with product design and brand development and BXC was there to listen, process and bring home the goods.
WHO: BSXinsight is the worlds first prick-less lactate training device.
OUR TASK: This new technology was about to change the way professional endurance athletes and coach’s train - users included cyclists, runners and triathletes. BSX wanted to tell their unique story so core influencer's could understand, adopt and train the weekend warrior.
HOW WE DO IT: BSX Athletics started with a boot-strap kick-starter campaign, gained momentum at industry trade and grass-roots events and sold directly online with enough margin to open future retail channels. BXC provided a holistic approach; pricing, positioning, product design, packaging through e-commerce web design.
WHO: The growing 18|8 franchise provides a truly authentic and innovative experience. A premium barber's salon revived and tailored for today’s man’s needs.
OUR TASK: Revitalize the brands image, expose the soul of 18|8, inspire our customer & team, provide the tools to communicate effectively.
HOW WE DO IT: Strategically refine our clients communications to be on trend, amplified, engaging, and relevant to our customer. Define our “DNA” and share our story. Develop a consistent brand story and experience for all 18|8 Salon communications. Become respected. Become Desired. Create an army of Brand Ambassadors.