What was the scope of their involvement?
BrandHoot was responsible for a complete overhaul of our website, which included a total redesign. We changed platforms from WordPress to Squarespace. Our goal was to make our website more engaging and interactive for visitors to the site. We maintained some core information related to our services but also included new text. We added a new Healthcare Provider page to provide providers with the ability to refer patients through our website.
Brandhoot incorporated new photographs onto the site that were provided by Seasons Hospice, utilizing the services of a professional photographer. In order to keep costs down, I wrote the new text, while using as much of the previous text that was still relevant. While the Seasons Hospice team had input into the general website design, the concept was theirs alone and coding was completely their responsibility.
We have an online donation feature using the third-party DonorPro software by Salsa Labs. For non-donation related inquiries, BrandHoot built forms on our website which enable visitors who need information or make referrals to do so online. We also added more interactive capabilities within CGES.
One of the most heavily trafficked pages on our website is our Careers section, and our HR department worked closely with Brandhoot to redesign and improve the functionality of this section. Additionally, Seasons Hospice has over 200 volunteers, and volunteer recruitment is an ongoing priority for the organization. The Volunteer pages on our website were also vastly improved, with an updated online application.
Finally, Brandhoot changed our Calendar section from a cumbersome and unattractive Google calendar to a very engaging calendar with photo icons for each event based on Squarespace’s platform.
What is the team composition?
Their graphic designer, Dessa Harvey [Design and Brand Strategy, BrandHoot], was our main contact, although Nate Nordstrom [Founder and CEO, BrandHoot] was available anytime we needed a consultation.
How did you come to work with BrandHoot?
Brandhoot has a sterling reputation in Rochester, having worked for many major businesses in this community, including Mayo Clinic, our chamber of commerce, and others. I looked up their website, viewed previous clients’ sites and made some reference calls.
How much have you invested with them?
The cost of their work was around $12,000 for strategy, design, and building of our website.
What is the status of this engagement?
We started working with BrandHoot in June and finished exactly on time in September 2017.