What was the scope of their involvement?
Brandfirm assists with our social media marketing. We have a two-way relationship. Our team identifies things we would like them to create content around and they create it from scratch. Part of the process right now involves them checking in with us to make sure what they’re posting is accurate since they're new to our industry. They currently run our Facebook, LinkedIn and Twitter accounts.
They are also redesigning our website and helping us update our catalog of photography and videography assets. The website is still a work in progress and we are hoping to launch at the end of this year. Brandfirm works closely with our executive and sales teams to identify the look and feel we are going for. We had a proprietary site developed for us in the past and Brandfirm is working to retain the backbone of that site while updating the aesthetic.
Their team is conducting a photoshoot of our product line and our manufacturing facilities to create content for our website. Their videographer is creating tutorials on how to properly use our products and a marketing loop for tradeshows and exhibition booths. Brandfirm also created flyover footage of our company as well as recording our manufacturing process to share with customers.
What is the team composition?
We had three main points of contact at Brandfirm, including the CEO.
How did you come to work with Brandfirm?
I received a recommendation from a trusted friend who still uses Brandfirm’s services. We conducted an extensive interview process and their team came in and presented to our executive team. After narrowing it down to two marketing firms and showcasing their talents against one another, we decided to work with Brandfirm.
How much have you invested with them?
At this time, we have invested about $72,000. Although, the website redesign is beyond the scope of our original agreement, so that number will likely increase.
What is the status of this engagement?
Our ongoing engagement with Brandfirm began in December 2018.