With many years experience in branding, design and communications, Richard Sauerman [The Brand Guy] and Nick Beckhurst [Mr. Nice Idea] have come together to form Brandcraft Strategy and Design. Richard is currently ranked #3 in the World's Top 30 Branding Gurus.
We are a branding agency. We have taken corporate branding to a new level. We use brand strategy, brand identity, and branding to transform people and businesses, and propel them into a brand new future.
When it comes to attracting, keeping, and inspiring people, money alone won’t do it. People want to be part of something that involves a cause; a purpose that offers people a chance to do work that makes a difference, and a “reason why” they should care.
They don’t want that cause to turn into the kind of predictable “mission statement” that plasters many a corporate boardroom wall. Along with the traditional [mechanical] bottom line, highly successful organisations have a second [humanistic/emotional] bottom line viz. a return on human investment that advances a larger purpose. A powerful cause that is both a magnet and a motivator.
Your brand is that powerful cause, that “reason why”, that meaning. Branding is the meaning-making machine that drives high employee fulfilment and engagement. Branding is the meaning-making machine that attracts customers and earns their trust and loyalty.
Our brand strategies are activated on the inside (Brand On the Inside) as well as in the marketplace (Brand On the Outside). That's because what you DO is as important as what you SAY.
“We’ve tracked greater brand awareness about who we are and what we do.”
Aug 7, 2019
Communications Manager, Breast Cancer Trials
Annabelle Regan
Advertising & marketing
Newcastle, Australia
11-50 Employees
Online Review
Verified
Brandcraft provides ongoing rebranding and marketing services, working on a new brand blueprint. They’ve changed the internal and external communications, worked on advertising, and produced new assets.
The team delivers excellent results, generating a fantastic response to the brand both internally and within the target communities. They manage the work professionally and through a single contact point, demonstrating their excellent knowledge at all times.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I’m the communications manager at Breast Cancer Trials, the largest clinical trials research organization in Australia and New Zealand. For more than 40 years, we’ve been conducting clinical trials research into the treatment and prevention of breast cancer.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Brandcraft?
We engaged them to help us rebrand, as well as with ongoing advertising activities.
What were your goals for this project?
To bring together our two names to form one brand that represents all we do, and to increase awareness of that brand in the community.
SOLUTION
How did you select this vendor?
They won our tender process after presenting a very thorough rebranding plan.
Describe the scope of their work in detail.
Their comprehensive rebranding plan involved the development of a brand blueprint. They also changed our communication with internal stakeholders such as staff and members, worked on our advertising, produced new assets and style guidelines, and delivered public relations and digital recommendations.
What was the team composition?
They brought their extensive branding experience to the project, as well as other experts in media buying, advertising production, public relations, and digital activity. They managed the entire process, so we had one point of contact with Brandcraft throughout.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We’ve received only positive feedback and metrics following our rebranding. Our members support and understand the new brand, and we’ve tracked greater brand awareness about who we are and what we do in the community. There’s also more traffic to our website and greater engagement on social media, as well as a sense of pride and excitement among staff.
How effective was the workflow between your team and theirs?
The workflow was excellent with Brandcraft managing the entire process through our single contact. We had regular meetings, designated roles and areas of responsibilities, a clear budget, and a timeline to track our progress regarding deadlines.
What did you find most impressive about this company?
They possess great knowledge and experience in rebranding and brand positioning, but more importantly, they want us to succeed. They’re able to speak to, negotiate, and inspire all stakeholders involved, not to mention the fact that they’re lovely people.
Are there any areas for improvement?
No.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
"We received fantastic value in our media buying in the rebranding advertising campaign."
Willing to Refer
5.0
NPS
Marketing for Museum Fundraiser
Advertising
$10,000 to $49,999
Feb. - Dec. 2018
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They push boundaries, challenge conventions and are very inspirational."
Jul 31, 2019
Marketing Manager, Sydney Jewish Museum
Kate Efrat
Arts, entertainment & music
Sydney, Australia
11-50 Employees
Online Review
Verified
Brandcraft developed and implemented a fundraising strategy for a museum. Their team interviewed key stakeholders and created a campaign involving print ads, posters, brochures, a booklet, a video, and more.
The campaign received positive internal and external feedback, and the video went on to receive a multimedia award. Brandcraft created polished and engaging content through a steady workflow.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Marketing Manager at the Sydney Jewish Museum. The Sydney Jewish Museum is an institution that gives history a voice through collecting and preserving historical objects, commemorating and educating, with a mission to challenge visitors' perceptions of morality, human rights and create a better society.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Brandcraft?
Brandcraft has worked with us on several projects, but the first and biggest project was working with us to develop the strategy, campaign idea and creative for a large fundraiser we ran in 2018.
What were your goals for this project?
At the time of the fundraiser in 2018, the Museum received no government funding and was entirely dependent on support and the generosity of the community. The aim of this project was to raise capital for the Museum's endowment fund and building works for the Museum.
SOLUTION
How did you select this vendor?
We spoke with different vendors but ended up choosing Brandcraft. I had previously worked with Richard, and knew he would offer a fresh approach and do an excellent job with the strategy and creative direction the project took.
Describe the scope of their work in detail.
Richard ran a workshop with the Sydney Jewish Museum board and management team to understand the project and generate ideas and an overall direction for the project. He then presented us with an overall campaign strategy and direction which was approved.
Richard and his partner Nick then developed the creative concept for the campaign which we absolutely loved. It was very simple but powerful. This concept was then executed by Brandcraft across various channels including print ads, posters, brochures, a booklet, a video, bits and pieces for digital marketing and a microsite.
What was the team composition?
We mainly worked with Richard and Nick. We also met another designer from their team who worked on our project, and liaised with a copywriter they outsourced the copywriting to.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We had very good feedback about the marketing and advertising and how professional all the collateral was. The overall fundraising campaign was a huge success for the Museum. We were very happy with how everything went.
A 9-minute campaign video was produced by a director called Helen Campbell using the campaign idea Brandcraft developed. The video won the multimedia award at the Museums Australasia Multimedia and Publication Design Awards 2019.
How effective was the workflow between your team and theirs?
The workflow between Brandcraft and the Museum was great. Richard and Nick were absolutely lovely to work with and were always very accommodating to whatever we needed. Nothing was too much trouble and they would go above and beyond. Brandcraft carefully monitored our deadlines and made sure they were all met.
What did you find most impressive about this company?
What I find most impressive about the company is Richard's mind. I've worked with many designers, agencies and developed many campaigns over the years, but without a strong strategic brand planner behind the project, the output is never as good. Richard has developed two more communication strategies since this one for Museum projects, and he always hits the nail on the head. They push boundaries, challenge conventions and are very inspirational.
Are there any areas for improvement?
Not really.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Locations (1)
1/21 Mary Street, Surry HillsSydney, Australia2010
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