Brandcoders

BACKGROUND

Please describe your company and your position there.

I am an Orthodontist and I own and run an Orthodontics office. We offer braces and Invisalign to align teeth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandcoders?

I hired Brandcoders several years ago to create a website for me when I initially purchased the office from my mentor. Once my mentor retired from the office I began the process of rebranding and that's where Brandcoders came in. They're building a new website for me and helped me create a new logo.

What were your goals for this project?

I'm currently constructing a new building for my business so I felt this was a good time to rebrand. Goal #1 was to develop a new logo. Goal #2 was to build a new website and try to launch when the building is complete. The final goal was to maintain my Search engine ranking when I launch the new site.

SOLUTION

How did you select this vendor?

One of my best friends runs BrandCoders so I've seen him work. He does a great job for a charity organization that we both work with. BrandCoders built by first site so I also have experience with them.

Describe the project in detail.

The logo project was finding a new fresh logo that represents what we do and who we are. The website is more involved and essentially needs to be an easy place for customers/patients to be able to go and get all the information about our office. I'd like to have user friendly forms that can be submitted and electronically signed from the website.

What was the team composition?

I went to the brandcoders office for a kick off type of meeting. Danny Hafner is the project 'leader'. I've dealt with him from day one with the website. Caroline Sebris assisted me with logo design. There are a couple of others that help Danny with the website development and eventually the SEO. Dimitri Constantine oversees the whole project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The logo that Caroline helped me come up with, I absolutely love. Danny is in the middle of the website development and every step of the way, he updates me and asks me to approve and adjust before he moves forward. Everyone has done a great job of staying on task.

How effective was the workflow between your team and theirs?

The logo development was just me and Caroline and she was wonderfully responsive. So far, Danny has been great too with the website.

What did you find most impressive about this company?

Responsiveness...I value this a great deal and I believe it's hard to find in a company. Their execution is top notch but they make be feel that my project is their most important one.

Are there any areas for improvement?

I am extremely happy with everything BrandCoders has done for me and I have zero complaints.

BACKGROUND

Introduce your business and what you do there.

The company is Avenue of Anchor and I am one of the managing partners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandcoders?

We were looking to rebuild and revamp our website and brand image.

SOLUTION

What was the scope of their involvement?

Brandcoders helped us develop a new logo pack. They also build our new website with a new custom CMS that allows us to update our site on our own. They also implemented some great functionality. It allows us to add new venues when we onboard a new client.

We’ve worked with them for a number of years, and they’ve done two iterations of our main website and 8–9 different websites for our venue partners as well.

What is the team composition?

We worked with 4–5 people.

How did you come to work with Brandcoders?

They were a referral through a contact of mine. After reaching out to their sales team, they demonstrated their value, so we gave them the opportunity to earn our business.

How much have you invested with them?

We’ve spent between $60,000–$100,000.

What is the status of this engagement?

We started working with them in March 2015 and we’ve worked on a number of projects since then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

 The feedback from our clients has been extremely positive. They love the functionality that the site provides. They can also find us easily online, so the SEO benefit has been positive as well. 

How did Brandcoders perform from a project management standpoint?

Whenever we start a new project, they’re very detail-oriented. They provide timelines and lists of what they need, and they’re very accurate with their projected timeline. They send me information for everything.

What did you find most impressive about them?

They’re very good at taking an idea, polishing it, and presenting it back to me similar to how I envisioned. For example, with the logo, I explained what I was envisioning and they came back to me with a few options. And with the websites, we tell them what we need, and they lay it out. They’ve come back with some fantastic options that really bring the idea to life.

Are there any areas they could improve?

To be honest, nothing comes to mind. They’ve been spot-on with what we need them to do.