The Right Way to Market
We believe it's just plain wrong that so many businesses aren't able to reach their full market potential because their brands don't reflect the greatness of their products and services.
Transforming Business Brands from Noise to Clarity
Brand3’s core strength is aligning brand, marketing, and customer experience into a solid strategic plan. We have successfully transformed a diverse range of privately held businesses to increase their market share and profitability.
Focus
Portfolio
Turning Point Financial, Humagalas, PPHP, Advanced Material Technology, BLT, Woodfield, Theseus Pro, Live Well Outdoors
Live Well Outdoors
At LiveWell Outdoors, your experience should be as extraordinary as the results. Formerly known as Sharper Cut Landscaping, the new LiveWell brand aligns their exceptional work and experience with the value their market desires.
Turning Point Financial
Turning Point Financial has always been a great company. Their team is customer-centric and driven by a passion to help customers achieve financial clarity. Their brand however did not reflect this at all. Turning Point has engaged Brand3 to build them a brand the truly reflects who they are.
BLT
Founded in 1989, the continuing mission BLT is to offer their clients premium quality design services on aggressive schedules at a competitive price. BLT's reputation in their service excellence has far surpassed the quality of their old brand. They contracted Brand3 to build them a new brand that matched the greatness of their products and services they deliver.
Theseus Professional Services
Powered by their wealth of experience spanning several decades, Theseus is an industry-certified team of dedicated, knowledgeable professionals focused on delivering top level engineering, security design and quality assurance consulting services. Their foundation was built on providing clients with proven management systems and customized, comprehensive and innovative solutions to the most complex security design and compliance issues.
Woodfield - Exceptional Outdoor Living
Woodfield Landscaping builds exceptional outdoor living spaces, including swimming pools, outdoor kitchens, gazebos, patios etc. Except their brand did not say so. Brand3 took Woodfield’s brand and transformed it to clearly communicate to their value to an elite market in pursuit.
Humagalas - Restaurant
When the owners of a few restaurant franchise approached Brand3 with a request to brand a new restaurant idea they have, we were thrilled. The restaurant was to offer exceptional food and experience to its guests and the community. Brand3 worked hard to extract every bit of information out of the heart of those who dreamed up the concept.
Reviews
the project
Complete Rebrand for Medicare Healthcare Provider
“They're always willing to do whatever it takes, and I feel like we're their only customer.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We're a medical advantage plan that services long-term residents in nursing homes. I'm the director of partner development for Maryland and Pennsylvania and I oversee our sales and marketing team for that region.
What challenge were you trying to address with Brand3 Inc.?
We wanted to rebrand. We're a fairly new company and we outsourced to a separate company for our branding and marketing. We decided we wanted a fresh look, which is why we brought Brand3 on.
What was the scope of their involvement?
They collaborated with us. They spoke with our CEO and our senior directors and we told them what our vision was. Then, they presented us with a couple of different options. It included full collateral, with a logo, branding, and web presence.
What is the team composition?
We worked with two people from their team, including a project manager and a creative director.
How did you come to work with Brand3 Inc.?
They had a relationship with our previous vendor. They were already in-talks and onboard with my president before I came on 3-4 years ago.
How much have you invested with them?
We've invested $30,000 – $60,000.
What is the status of this engagement?
We began working together in January 2017, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
It was a very successful rebrand. It was a new, colorful logo and website. The population we serve is a much older generation so we don't get a lot of website traffic. In fact, the website was a requirement but it's not our main sales tool. We were ecstatic about it. We took it to trade shows and the reaction from the customers was very positive and fresh compared to our old logo. We're really satisfied with it.
How did Brand3 Inc. perform from a project management standpoint?
We've had a couple of project managers and they've been very responsive. Being a startup, we don't have a lot of resources. Also because of our regulations, we had to change things on a dime and had a quick turnaround. They're very flexible to that. They're always willing to do what it takes to get it done and are very accommodating.
What did you find most impressive about them?
They're always willing to do whatever it takes, and I feel like we're their only customer. I love that feeling because they work really well with my marketing coordinator. Every other week we have calls set up just to make sure everything's unpacked. We actually have a tracker with our project manager that helps us keep everything on task. They've really grown with us, too. We started as this small insurance plan and we've grown into five plans and we're opening two more for 2021. They've been with us the entire way.
Are there any areas they could improve?
Sometimes the communication between their project manager and our marketing manager gets a little murky since we're working on so many things, but that's on both sides. Together, they've taken steps to alleviate those issues.
Do you have any advice for potential customers?
I would definitely set expectations from the beginning, with deadlines and tasks that you need to be done. Monthly meetings to make sure everyone's on the same page would be useful, too. We weren't doing those things at first because everyone was so busy, but we realized the importance of being aligned later down the line.
Brand3 Inc.’s efforts have been met with undivided praise. Their new branding collateral garnered a positive reaction at trade shows and with external stakeholders. Customers can expect an accommodating team that works hard to please their clients.