Where creativity gets to work.

Brand Tackle is a Houston-based, full-service marketing firm that exists to help clients get more out of the time, resources and money they invest in achieving their marketing and advertising objectives. We’re a team of problem-solvers, marketers, artists and business professionals who have the experience, talent and drive to get things done.

 

As a leader in brand development and creative services, with vast experience across multiple industries, Brand Tackle exists to helps clients achieve the results they are fishing for – building and growing brands in any waters.

 

Whether you love your job, like your job or are maybe even a little indifferent about your job – you do have a reason to come in to work every day. You’re either passionate about what you do or motivated by what you get for doing your job. You are looking for a marketing partner that makes you more successful at what you’re trying to achieve. There is value in working with a company that has the experience to quickly identify what you need and help you get to where you need to go. At Brand Tackle, we’re ready to help.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2012
Show all +
Cypress, TX
headquarters
  • P.O. Box 2843
    Cypress, TX 77410
    United States

Portfolio

Key clients: 

Mustang Cat, PipeLine Machinery, NOV, National Cardiovascular Partners, Tucker, Surgical Care Affiliates, Partners Surgical, Omega Technical Services, Pro-T, IntraTug, ERS Cat, Tricon Precast

Reviews

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Web Dev & Advertising for Construction Equipment Dealer

“They’ve been right there as a partner from the very beginning.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
2012 - Ongoing
Project summary: 

They’ve served as a CAT® dealer’s web design and development partner for seven years. Since redoing the original site, they’ve done a refresh and provided updates. Other services include advertising campaigns.

The Reviewer
 
51-200 Employees
 
Cypress, Texas
Dawn Otero
Marketing & Comm Manager, PipeLine Machinery International
 
Verified
The Review
Feedback summary: 

Brand Tackle delivered an aesthetic site that is user-friendly on a global scale. Responsive and strategic, the team has repeatedly helped internal stakeholders accomplish goals while often outpacing time estimates. They understand unique client needs, providing a personalized partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications manager at PipeLine Machinery International, a CAT® equipment dealer that supports pipeline construction. We’re the only global CAT® dealer. To keep our customers engaged, we do a lot of print and digital marketing. We’re also heavily involved in pipeline construction associations around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brand Tackle?

We were still using the website that had been created alongside the company in 2005, so it was outdated, cluttered, and hard to navigate. My company wanted to make the site more user-friendly and engaging. We also wanted to streamline the editing process so that my team could make minor changes to the site without having to rely on someone out of house.

Whereas most CAT® dealers have thousands of customers within their territory, we only have about 300 customers globally, and we personally know all of them. For this reason, we don’t use the website for lead generation; we’re looking for customer engagement. Our focus is on optimizing the customer experience.

SOLUTION

What was the scope of their involvement?

First, Brand Tackle sought to understand our company and the message we wanted to relay. They walked us through the whole storyboard process and helped strategize where everything should be on the site. They set up a new platform and got our new site up and running. They used our collection of photographs to make the site attractive.

The team refreshed the site a couple of years ago to give it a new look and feel. They trained us on how to make simple changes using editing software, but they take care of all the coding and backend development.

Last year, Brand Tackle helped us with a T-shirt campaign. They came up with some catchy sayings, paired them with specific machines, and created a T-shirt design. We use the T-shirts as promotional items and give them to customers when they buy new machines. They also helped us create an anniversary book celebrating our first ten years of business. Since we’re so different from other CAT® dealers, the book also served to explain who we are and what we do. Brand Tackle helped with everything, from content to design.  

Brand Tackle has also helped us with advertising campaigns. They listen to the message we want to get across and then work closely with us to come up with ideas. For instance, this year, we wanted to make connections with our customers. We needed to emphasize that it’s not just about selling a machine or service, but about how we can help our customers be successful. Based on this message, Brand Tackle and my team storyboarded and put some designs together using CAT’s® advertising framework. They ultimately helped us come up with the tagline that’s on a lot of our current advertising: “It’s all about connections.”

What is the team composition?

I work with Darrell and James (Principals, Brand Tackle).

How did you come to work with Brand Tackle?

CAT® generally prefers that their dealers work with vendors on an approved list. We got quotes from some of the approved vendors, but the problem was that these vendors wanted to treat us like all of the other CAT® dealers they’ve done websites for. They had standard CAT® templates that they’d just put our logo on. While this might work for other CAT® dealers that have a territory, it wouldn’t work for us because we’re global.

I got permission from our president to look into other vendors. We also wanted someone local who could give us a personal experience, which we’ve definitely gotten from Brand Tackle.

How much have you invested with them?

This varies from year to year, depending on our needs.

What is the status of this engagement?

Our work together began in 2012, and it’s ongoing. The initial website project took 4–6 months, and Brand Tackle didn’t launch the new site until we were absolutely sure it was where we wanted it to be.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They made the new site user-friendly on a global scale. Now, users can find what they’re looking for within two clicks. We get a lot of compliments from our sales team because they’re able to use the site as a marketing tool and direct customers to the exact piece of information they’re looking for. Our account management and sales departments often report that customers also appreciate the easy navigation.

In today’s digital world, as soon as you do something, it seems as though it’s outdated within a day. Brand Tackle does a really good job helping us stay on top of things. They often suggest how to make our site nicer and more up-to-date, which we appreciate.  

How did Brand Tackle perform from a project management standpoint?

They came in at a strategic level and asked what we were hoping to accomplish, then provided suggestions on how we should go about it. They were able to take what we needed and the knowledge we had and make our website, the face of our company, come alive. They’ve been right there as a partner from the very beginning.

We primarily communicate via email and phone, and they’re very responsive. Even if they’re in the middle of a project with another customer, they still respond and let us know they’ll contact us as soon as they can; if it’s an emergency, such as the website being down, they take care of it right away. We’ve never had an issue with their turnaround time.

I’m not sure how they structure project management, but I can tell you that we’ve always been taken care of. If we give them a deadline, they meet, if not exceed, it. Several times we’ve given them tasks that we need done by the next day, and they always find a way to do it. They definitely take care of their customers.

What did you find most impressive about them?

Whenever we need help, even if it’s not on the website, they’re willing to jump in. The team listens to our challenges and the message we want to get across, and they help create a visual of that. Instead of being told we need to do something a certain way because we’re a CAT® dealer, Brand Tackle provides a personal experience. They give extra attention to the fact that we’re unique from other dealers.

Are there any areas they could improve?

No, not really. If I were to say anything, they could be a bit more innovative in some of their video and graphic capabilities. Of course, this sometimes has to do with my company’s technology, server, and system. I wish we could find a way around that, but I’m confident this will come in time.

Any advice for potential customers?

If you have a specific project in mind, bring Brand Tackle on from day one. Darrell and James have great ideas and work well together. If you engage them from the beginning of your project, you might find that they have ideas or approaches that you’d never thought of. They’re great at what they do.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Web Dev for Outpatient Surgery Centers

“…I’ll go straight to Brand Tackle as soon as I need any marketing work.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Brand Tackle has provided a variety of marketing services for a medical enterprise. From developing a new website to creating collateral materials, they’ve been trusted with rebranding and marketing processes.

The Reviewer
 
10000+ Employees
 
Houston, Texas
Director of Business Development, Surgery Centers
 
Verified
The Review
Feedback summary: 

Brand Tackle has become a valuable, irreplaceable partner for the client. The team always delivers excellent products in a timely manner, and the personable principals have been a pleasure to work with. Whenever there’s a marketing task, they’ll continue to be the one-stop-shop for the client.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a medical enterprise with over 220 outpatient surgery centers. I’m the head of business development for our cardiovascular team, and I support our sales teams across the board.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brand Tackle?

In our ongoing engagement, we rely on them for various branding and marketing efforts. In a recent project, we acquired another medical company and needed to go through a rebranding/remarketing process.

SOLUTION

What was the scope of their involvement?

They created a new logo and developed a new website for the newly-acquired company. Given that we needed to attend a conference under the new brand, they were operating under a strict deadline. They delivered brand new collateral materials and rebuilt the website from scratch.

What is the team composition?

My two main points of contact are Darrell (Principal, Brand Tackle) and James (Principal, Brand Tackle). We’ve done countless projects together over the years, and I’m not certain how many teammates were on each task.

How did you come to work with Brand Tackle?

I worked with them at a previous (but similar) company. At the time, we interviewed multiple firms and were taken by Brand Tackle. It seemed like they were going to give us the attention we needed and deliver on a clean-looking product.

What is the status of this engagement?

We’ve been working together since 2014, and the partnership is ongoing. This recent project began in February 2019 and lasted until the conference in April.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve always delivered visually excellent items in a timely manner. They’ve enabled us to position ourselves in an attractive way towards our target audience. They’ve hit every benchmark every single time that I’ve worked with them, and they make the whole process very easy. I know that wherever I go in healthcare, I’ll go straight to Brand Tackle as soon as I need any marketing work.

How did Brand Tackle perform from a project management standpoint?

They’ve hit every deadline, and we’re constantly in touch. We communicate through different outlets, including texting, emailing and calls. We’ll sometimes get together for a brainstorming session.

Over our engagement, I’ve become good friends with the principals. I truly enjoy their company because they’re just very good people.

What did you find most impressive about them?

It’s been such an enjoyable journey with them. When we first decided to partner with them, they had little healthcare experience. Now, they’ve become gurus that know so much about our field. They’ve enjoyed learning about this niche sector of the healthcare world.

Are there any areas they could improve?

There’s really nothing. I don’t hesitate to give them a call whenever I need anything.

Do you have any advice for potential customers?

Sit down with them and get to know them. To get the best out of your engagement, you’d want them to become a permanent fixture of your marketing department. They’ll be a phenomenal partner.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design Outsourcing for IT Services Company

“They're more than a vendor; they're really a partner.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2013 - Ongoing
Project summary: 

Brand Tackle acts as the design branch of a web services and IT agency. Adept in several industries, they create mockups and design assets ahead of development projects.

The Reviewer
 
11-50 Employees
 
Victoria, Texas
David Arnold
Owner, D.E. Web Works
 
Verified
The Review
Feedback summary: 

Collaborations with Brand Tackle have yielded awards from the Web Marketing Association and expanded the list of potential clients. Brand Tackle is interested in every topic and always on time. Communication is strong, and projects are well-organized.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a web services and IT company. I'm the owner.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brand Tackle?

We brought them on to help with our graphic design. We lost our previous graphic artist and wanted to find an agency to replace them.

SOLUTION

What was the scope of their involvement?

When we had one designer, every site we produced looked kind of the same. Brand Tackle had multiple designers, and we immediately had a better variety to service more industries. We recently completed a major project with them for a client. Most clients don't know what they want to produce, so Brand Tackle interviewed them to find out what would work best in that industry. They came back with an array of about five mockups, which we presented to the client. From there, we broke those down into a single design. Once that design is in place, our internal team took over the development of those designs.

What is the team composition?

I work mostly with one of their partners. The other partner was involved in our content writing for other projects.

How did you come to work with Brand Tackle?

They approached us for help with a software implementation for one of their clients. I'm from the same town as one of their founders, so they reached out. After collaborating for a few months, we lost our internal graphic designer, so I asked if they would step in as our design firm.

How much have you invested with them?

I spend between $30,000-$50,000 on their work each year. They usually charge by the hour, but they send estimates at the start of each project.

What is the status of this engagement?

We started working together in January 2013, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've received awards from the Web Marketing Association for some of the websites we've built together. Our level of professionalism has risen, and we know we can do great things for our clients. They're faster and more in tune with our vision than our previous designer.

How did Brand Tackle perform from a project management standpoint?

They're very good at meeting deadlines. After we meet with the client, Brand Tackle has two weeks to complete designs. I don't think their work has ever been late. We send revisions, and they turn those changes around within a couple of days. The projects we contract them for are usually short. When they contract us, the projects are longer, since we need to work through the development. They manage those projects really well, and I'm impressed by their skills.

What did you find most impressive about them?

Their experience makes them stand out. The topics we cover in our area are usually industrial and fairly dry. Regardless of the industry, Brand Tackle is always excited to design an appropriate solution. They bring a level of professionalism and expertise that allows us to expand into verticals that we wouldn't otherwise have access to.

Are there any areas they could improve?

We have a very open line of communication with them, and our business goals are well-aligned. We meet once or twice a year to strategize how we can help each other grow. They're more than a vendor; they're really a partner. Over the course of six years, we've hashed out the little issues that arise. We don't have any problems with them.

Do you have any advice for potential customers?

Rely on their expertise and let them do their job.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    They match the Houston market.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I refer them all the time.