What evidence can you share that demonstrates the impact of the engagement?
They made the new site user-friendly on a global scale. Now, users can find what they’re looking for within two clicks. We get a lot of compliments from our sales team because they’re able to use the site as a marketing tool and direct customers to the exact piece of information they’re looking for. Our account management and sales departments often report that customers also appreciate the easy navigation.
In today’s digital world, as soon as you do something, it seems as though it’s outdated within a day. Brand Tackle does a really good job helping us stay on top of things. They often suggest how to make our site nicer and more up-to-date, which we appreciate.
How did Brand Tackle perform from a project management standpoint?
They came in at a strategic level and asked what we were hoping to accomplish, then provided suggestions on how we should go about it. They were able to take what we needed and the knowledge we had and make our website, the face of our company, come alive. They’ve been right there as a partner from the very beginning.
We primarily communicate via email and phone, and they’re very responsive. Even if they’re in the middle of a project with another customer, they still respond and let us know they’ll contact us as soon as they can; if it’s an emergency, such as the website being down, they take care of it right away. We’ve never had an issue with their turnaround time.
I’m not sure how they structure project management, but I can tell you that we’ve always been taken care of. If we give them a deadline, they meet, if not exceed, it. Several times we’ve given them tasks that we need done by the next day, and they always find a way to do it. They definitely take care of their customers.
What did you find most impressive about them?
Whenever we need help, even if it’s not on the website, they’re willing to jump in. The team listens to our challenges and the message we want to get across, and they help create a visual of that. Instead of being told we need to do something a certain way because we’re a CAT® dealer, Brand Tackle provides a personal experience. They give extra attention to the fact that we’re unique from other dealers.
Are there any areas they could improve?
No, not really. If I were to say anything, they could be a bit more innovative in some of their video and graphic capabilities. Of course, this sometimes has to do with my company’s technology, server, and system. I wish we could find a way around that, but I’m confident this will come in time.
Any advice for potential customers?
If you have a specific project in mind, bring Brand Tackle on from day one. Darrell and James have great ideas and work well together. If you engage them from the beginning of your project, you might find that they have ideas or approaches that you’d never thought of. They’re great at what they do.