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Brand GrowthIQ

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Deeper Focus. Bigger Results.

Brand GrowthIQ is a fractional Amazon and TikTok Shop team for consumer brands scaling past $5M.

Most agencies sell hours of execution. We sell senior leadership. Our operators have run Amazon P&Ls from the inside — as brand-side Amazon leaders and as third-party sellers who built businesses on the other side of the table. We embed with your team and operate from Day 1: no ramp, no headcount risk.

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2025

Service Lines
Advertising
20%
Business Consulting
20%
Ecommerce Marketing
20%
Pay Per Click
20%
Search Engine Optimization
20%
Select Focus Area
Business Consulting Focus
eCommerce Consulting
100%
SEO Focus
Amazon SEO Services
100%
PPC Focus
Amazon Advertising
100%
Industries
Consumer products & services
65%
eCommerce
30%
Food & Beverage
5%
Clients
Small Business (<$10M)
75%
Midmarket ($10M - $1B)
25%

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Our Story

We’re Brand GrowthIQ: a senior-led, fractional Amazon team for $5M–$100M brands. Our values: ownership, clarity, and senior judgment—no churn, capped rosters (~4 brands per operator), and P&L responsibility. We embed Heads-of-Amazon to deliver strategy + execution across Amazon (PPC, SEO, listings) and TikTok Shop. Results include sustained TACoS reductions, double-digit revenue lifts, faster time-to-impact, and predictable cost savings vs. hiring.

What Sets Us Apart

Embedded Fractional Amazon Team

We operate as an extension of your business, owning Amazon strategy and execution alongside your internal team. You get experienced fractional Amazon leadership without hiring a full department or managing another outside agency.

Senior Operators, Four-Brand Cap

Each senior operator supports approximately four brands, not dozens of accounts. This intentional cap provides deeper account knowledge, faster decisions, direct access, and strategies built specifically around your business.

Profitability Before Vanity Metrics

We manage Amazon as a business, not simply an advertising account. Our decisions are guided by contribution margin, TACoS, organic sales share, and sustainable growth instead of isolated ROAS or ad-spend targets.

Commonly Asked Questions

A fractional Amazon team is a group of senior Amazon operators who embed within a brand on a part-time basis to lead strategy and execution. Brand GrowthIQ provides fractional Amazon leadership across advertising, listings, organic growth, catalog operations, profitability, and reporting. It gives established brands experienced Amazon leadership without hiring an entire internal department or relying on a traditional agency.

Fractional Amazon management can include Head of Amazon oversight, Amazon PPC management, listing optimization, catalog operations, profitability analysis, reporting, creative coordination, and growth planning. Brand GrowthIQ configures the team around each brand’s existing capabilities and gaps, providing either strategic leadership or a complete fractional Amazon department.

A fractional Amazon team works as an embedded part of the brand instead of operating as an outside vendor. Brand GrowthIQ gives clients direct access to senior Amazon operators, limits each operator to approximately four brands, and builds every strategy around the client’s catalog, margins, and business goals. There are no junior account-manager handoffs or standardized agency playbooks.

A brand should consider a fractional Head of Amazon when the channel has become too complex for the founder or existing ecommerce team to manage, but hiring a full internal department is not yet practical. Common signals include plateauing sales, rising TACoS, weak profitability, fragmented execution, poor agency accountability, or the absence of one senior leader responsible for the entire Amazon business.

Fractional Amazon management generally costs less than recruiting and maintaining an experienced internal Amazon department. Brand GrowthIQ engagements range from approximately $5,000 to $25,000 per month depending on the required leadership, execution, and specialist support. Most relationships begin with a $3,000 Strategic Diagnostic that identifies opportunities, establishes priorities, and recommends the appropriate fractional team.

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