Could you share any statistics or metrics from this engagement?
They initially took over the Facebook page for the town. It had 400 likes, which have now increased to 10,000. This has happened within an 18 month period. I know that anyone can get likes, and it's not an illustrative measurement in itself, but they achieved this result with minimal investment in advertising.
We're a small, rural community, and they've been very sensitive to our budget, never once exceeding the cost on our marketing projects. They're very fiscally-responsible.
In terms of public relations, in October 2015 we had an earned media PR value of $180,000. Our actual expenditure though, for paid media, was $13,000. They earned the difference for us.
This continues month after month. Our budget for November was $10,000, and BRAINTRUST earned us $132,000. The budget for December was $19,000 and they earned us $298,000 in media coverage, keeping in mind that December is a slow month for tourism.
If I could say every lovely word available about this company, I would. I have never been so impressed with a PR firm in my 20+ year tourism career.
How did BRAINTRUST perform from a project management standpoint?
You won't find a better company in this respect. I get same-day replies to my emails. Our account representative actually replies within ten minutes.
They go above and beyond when taking on a project. We put a booking engine within our website. It wasn't necessarily their responsibility, but they simply took it on, brought me the information, researched it, and showed me how it would work.
What distinguishes BRAINTRUST from other providers?
Their response time is incredible; they have a whole team that responds to inquiries. They have an incredible creative brainstorming process. They stay ahead of you, as their client, so it's not necessary to approach them with ideas for new directions. BRAINTRUST are the ones who enhance ideas.
Is there anything BRAINTRUST could have improved or done differently?
I can't think of any area where they haven't come through. I am thoroughly impressed with them.