Full-service marketing communications agency

Brain Tank is a full-service marketing communications agency focused on highly competitive Ukrainian markets.

 

BRAIN IS A NEW LUXURY

The Brain Tank individuality is an intellectual approach to creativity that provides business growth. That is why we work exclusively with the energetic and smart brands whose goal is to win.

 

THREE REASONS TO CHOOSE BRAIN TANK

1. The agency unchanging managing staff can accumulate effective solutions and multiply decades of experience.

2. Stable motivation for achieving business results of clients, in spite of the process of endless search.

3. Integrated approach to marketing at all levels, enabling to predict out-of-the-box solutions, even in a challenging competitive environment.

 

HOW BRAIN TANK WORKS?

Full-service operation marketing outsourcing

Brand Development & Strategic Marketing

Creative Execution & Production

 
$10,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2006
Show all +
Kyiv, Ukraine
headquarters

Portfolio

Key clients: 
PepsiCo, Philip Morris Ukraine, GRAWE, ABB, lifecell, Taryan Group, C1D, Bayer, Intersport, JDE, Rosava, UDP, Metro Cash&Carry, Novus, Leroy Merlin
From a project to reality Image

From a project to reality

Serial capital developer bUd Development launched the autumn "chapter" of multi-series communication tactics, combining eight major residential quarters of its portfolio.

The actual autumn campaign insight is that often the market offers the buyer an advertising 3D visualization, which embellishes the living object. bUd Development decided to fix the client on the fact that their quarters in life do not differ from the

The oldest Kyiv retailer Karavan mall with Brain Tank agency “released” aggressive shoes all over the city, drawing attention to a large-scale re-branding into the outlet.

Autumn flight tames "biting" prices, personified by "evil" shoes, accessories and clothes, showing them much more "affectionate", announcing the upcoming opening of the Mall. While the teaser flyer relied on the horror of a

frightening grin on the teeth of a sneaker, the autumn disclosure filled the info-ecosystem of shoppers with positively bright colors and good-natured facial expressions.

And while “Outlet Karavan” is carrying out construction work inside the mall at an accelerated pace, Brain Tank is preparing to place two more platform flights to bring all the benefits of the re-conceptual Mall.

Retail Re:branding Creative

Who and what for is inundating back-to-school Kyiv and internet-surroundings with aggressive clothes and accessories, which want to bite you?


It is the agency of marketing communications Brain Tank, that on the instructions of ██ ██ █ █ █ (information is hidden because of intrigue) announcing the reposition of one of country’s retail-market old-timers.

The agency payed attention to mid-segment

buyers and has understood that waiting for a high price often deters them from the buying. Sometimes attitude to «bity» price tag is so significant, that feeling of shopping danger becomes real.

That’s why the agency has created heroes that demonstrate found issue of customers’ segment, connected with idea that «price tags are biting».

Only agency and client’s brand-team know the final of this story. Meanwhile funny animations with living products are floating by digital and promise to bite all around with purpose and without it.

Premiorri Brand Development Image

Premiorri Brand Development

Creating of tires brand targeting. Based on complex research and as a result of 2 years of development, we have created tires brand, unique for its structure, which have subtracted 6% of market share in B segment. During brand creating agency team have spent more than 150 hours at the brand production halls and laboratories. It have afforded to transform cumbersome technique innovations to effective customer

Signature Pure Elegance Branding

Our agency likes not only making parallels, comparing and thinking about eternal, but also has a wonderful possibility to see an image of architecture future of the country on its beginning. Not because of esoterical skills, but only because it works with 22% of Kyiv estate market and takes part in beginning of most of develops trends/brands/blends (you can accent your favourite word). And during working process with 

Signature brand, that is being builded on Mechnikova street, during thinking about philosophy of housing complex project, we has created rare, but resistant feeling: «And really, - Signature is an iconic architectural object of modern Kyiv. It is its USP! That is the point of conversation with a customer!»


During the creation of film, that accompanies the launch, we have used of emotional dive in future. Retreat from the rational on behalf of dissolution in absolutely clean elegance area.


On this base agency has developed a campaign with idea of sense parallels. Like epoque architecture ideas of past has become of its time, as the Signature complex, with its ideas and technologies, has all chances to step in history, becoming the symbol of Kyiv city development of XXI century first quarter.



More info:

https://www.braintank.ua/en/cases/real-estate-highlux/

Package food_paysaging_craft

When you are coming somewhere, where you haven’t been waited for anyone, it’s need to show great ingenuity to be noticed. So for occupying by Kartofun chips its «place under the sun» on the shelf our agency completely rethink visual brand element, creating for it package design of six tastes in oldschool-crafted foodscapes manner.


Yesterday Kartofun left only brand name and dynamic slogan «All will be FUN!»,

which did not interrupt future changes. But gloomy 90ies package did not evoke trust, just like the composition base of the line.


Solution

Redemption from last remnants lasted in two stages. 

First Brain Tank worked on «inner world» of Kartofun package: uncomfortable tight foil package was replaced by corex. Also form of chips has changed – long rectangular wafers has become compact.

Than was the turn of creating of new visual identity of brand, during that many ideas were sent to trash. Agency searched for design, that responds to two non-simple requirements: it must foreground and be one and only.

The winner of hard casting became foodscapes style — technique of creation of products’ landscapes. That was it. To find some similar in the world is quite hard (maybe, without mentioning of this course’s evangelist — Carl Warner), and at the Ukrainian market – the same. Customer wants to take a package with such cover from the shop’s shelf and see it more closely.

But the main feature of rebranding have become stories on each package of Kartofun line. To fly by balloon, go to excursion to cheese pyramide, walking down the mushroom meadow – all depends on taste you like. Now everyone has such opportunity.


More info:

https://www.braintank.ua/en/cases/foodpaysaging/

RollingWalls Ambient

Rethinking of monumental art is a trend today. Its vivid and noticeable example — mural, has organically diluted city architecture by creating the whole new art genre.


Murals have become a part of art contests, social-art projects and quickly turned into sights.

Now it is no need to wait, when mural will appear on the wall of your house. It can be considered at building phase. Developers of bUd Capital

did it together with Brain Tank agency, by making their canvas on the new object in spectacular architectonics of Holosiyivsky Park. 


More info:

https://www.braintank.ua/en/stories/mural-marketing-in-practice/

WORDS HURT 2.0

The team of our agency stands on the position of non-alternative respect for the personal life and the personal space of everyone. With all the existing range of emotions and manifestations, boldly practiced by Brain Tank team, the encroachment on the personal space of anyone here is considered unacceptable.

For this reason the Brain Tank team gladly agreed the human rights defenders request of helping to create visual

images for the campaign aimed to protect the rights of vulnerable groups of the people.


Presented to the public images were defiant, screaming, which generate reflex rejection and visualize manifestations that are denounced by the agency. And in these visualizations the creative team of the agency gave vent to their creators fantasy and talent.


Since the first day of the campaign in the media, each of the prints has caused a flurry of comments and reviews. It is interesting that the campaign’ pros and cons “struggling to the death” about the method of images were illustrated and did not in any way question the significance of the campaign, as well as the very fact of inadmissibility of encroachments on the personal rights and freedoms of representatives of vulnerable groups of people.


Well, perhaps, it's a positive result, isn’t it?







Reviews

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Corporate Identity Design for Art Gallery

"Every member of the team is passionate about what they do."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. - Apr. 2008
Project summary: 

Brain Tank created a corporate identity for an art gallery. Their team developed a logo, business card design, and website design. 

The Reviewer
 
1-10 Employees
 
Kyiv, Ukraine
Ievgeniia Bilousova
CEO, NU ART Gallery
 
Verified
The Review
Feedback summary: 

The company identity is unique and representative of the company's spirit. Brain Tank provides consistent updates on their process and communicates effectively. Their team is responsible, creative, and passionate. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a CEO at NU ART Gallery in Kyiv. Our company has about 10 employees. We specialize in popularizing Ukrainian art.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brain Tank?

In 2008, when we were just starting out, we were in need of professionals who would help create our corporate identity, our own brand.

What were your goals for this project?

Create a unique corporate identity that emphasizes our uniqueness.

SOLUTION

How did you select this vendor?

One of our founders had a positive experience with Brain Tank and suggested to order their services.

Describe the project in detail.

Within the first 3 weeks, we received 10 initial designs for the logo. After a few discussions, we finalized the design. Within a few months, absolutely everything related to our corporate identity (from business cards to website development) was prepared.

What was the team composition?

Initially, we were assigned to a project manager to support us, as well the designer's team did great job and stayed in touch all the time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's hard to measure the quality of the company identity, but it's definitely unique and it reflects our essence. Brand recognition has increased greatly since its creation.

How effective was the workflow between your team and theirs?

All the team was easy to communicate with, provided frequent updates and all our comments were taken into account without rejection, but with a proper level of analysis of their relevance.

What did you find most impressive about this company?

Every member of the team is passionate about what they do. Especially Evgen Mironyuk, who generates ideas.

Are there any areas for improvement?

No, they were professional and had performed our project very well.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They've been great at understanding our needs and creating NU ART brand even better than we expected
  • 5.0 NPS
    Willing to refer
    Already recommended a couple of times

Marketing for Game Company

"They prevent a lot of issues through their management and communication skills."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Nov. 2018 - Jan. 2019
Project summary: 

Brain Tank was responsible for marketing efforts for a gaming company. Their team also worked to get the game featured multiple platforms.

The Reviewer
 
201-500 Employees
 
Berlin, Germany
Anton Klanovets
Lead Artist, Huuuge Games
 
Verified
The Review
Feedback summary: 

The engagement has allowed the inhouse team to dedicate more time to game development. Brain Tank effectively communicates their progress to ensure no deadlines are missed. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a fast-growing company of superheroes in a game universe. With huge ambitious and strong skills trying to save the lives and give powerful content to common users every day. Deliver our product with its true narrative story to the market and create beautiful art. Wait for it and you will enjoy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brain Tank?

Marketing support and featuring it on different platforms.

What were your goals for this project?

Create a wonderful story with submission to engage the players in the world of magic. Become a millionaire.

SOLUTION

How did you select this vendor?

Brain Tank is a creative company with super high performing specialists.

Describe the project and the services they provided in detail.

They developed and designed and featured a new software business solutions. It started with researching new workflow which let us find new goals and challenges.

What was the team composition?

The team had 8 persons. We had a project manager who was our contact with them. They proposed a good scenario that helped us to build a new version of the desired solution.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Now employees have 2-3 extra hours of time to value activities that they have before.

How was project management arranged and how effective was it?

The team of vendors regularly completed the deadlines and always communicated the delays.

What did you find most impressive about this company?

They prevent a lot of issues through their management and communication skills.

Are there any areas for improvement?

The only suggestion from my side is to write and note everything before we start to discuss the major things.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing & Design for Government Office

"They had a very professional and flexible team, so the work was easy and productive."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. - Feb. 2019
Project summary: 

Brain Tank provided strategic marketing, advertising, and communications services for a government initiative. They worked with naming, logo design, and other creative processes. 

The Reviewer
 
11-50 Employees
 
Kiev, Ukraine
CEO, Marketing Company
 
Verified
The Review
Feedback summary: 

Brain Tank's efforts successfully led to new international contracts and recognition. Their team was professional, detail-oriented and communicative. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Ukrainian agency for strategic projects, CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brain Tank?

Strategy communication and guideline on exhibition for country agrarian brand

What were your goals for this project?

To underline the Ukraine as modern agrarian country with eco products for German citizens. To high up the index of lolyality for ukranian products in Germany such as beer, spirit, cheese, seeds and salt

SOLUTION

How did you select this vendor?

My team used open tender platforn and in the list of 10 agencies find the agency in creating most memorable and useful ideas in communication support.

Describe the scope of their work in detail.

  • naming 
  • communication platform for ukranian cpmpanies
  • exhibition guidelines (including graphic design, style for stand and creative mechanics for unkrainian companys brands)

What was the team composition?

We worked closely with government team, organizers team and creative agency team and we found great knowness of Germany's cross cultural insights and undertstanding of global marketing laws.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

23 international contracts with 12 ukrainian companies started

How effective was the workflow between your team and theirs?

They had a very professional and flexible team, so the work was easy and productive.

What did you find most impressive about this company?

  1. Understanding the whole process
  2. Create knowledge in marketing communication
  3. Attention to details

Are there any areas for improvement?

14, Kruglouniversitetskaya str.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Corporate Event Design for Energy Company

"The project team was sensitive to all our requests, even five minutes before the event."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2016 - Apr. 2017
Project summary: 

Brain Tank completed a corporate event design project for an energy company.

The Reviewer
 
10,000+ Employees
 
Kyiv, Ukraine
HR Project Manager, Transmission System Operator
 
Verified
The Review
Feedback summary: 

Flexible and innovative, Brain Tank responded quickly to requests throughout the project. Their wealth of knowledge, coupled with their personable approach, set them apart.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm HR in power transmission system operator

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brain Tank?

corporate event design project

What were your goals for this project?

high staff involvement

SOLUTION

How did you select this vendor?

previous experience. partner reviews

Describe the project in detail.

project is a trade secret. overall, an event for top management to solve specific strategic problems

What was the team composition?

Creative Director, Project Manager and HR Team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

the project is not subject to disclosure

How effective was the workflow between your team and theirs?

at the highest level. The project team was sensitive to all our requests, even five minutes before the event.

What did you find most impressive about this company?

intellectual potential, humor, flexibility and definitely the creativity of the whole team

Are there any areas for improvement?

keep level and build capacity

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    expensive but it's worth it
  • 5.0 Quality
    Service & deliverables
    the best we collaborated with
  • 5.0 NPS
    Willing to refer