Bowery Creative

BACKGROUND

Please describe your company and your position there.

I am the VP at a public relations firm. I oversee growth in different service areas and geographical regions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bowery Creative?

We hired Bowery Creative to support our Toronto expansion.

What were your goals for this project?

Increase awareness of new market expansion via elevated google search engine results and pay per click advertising.

SOLUTION

How did you select this vendor?

Word of mouth referral.

Describe the project in detail.

Bowery conducted an SEO and content audit which determined the following tactics were needed: onsite SEO fixes, new website content (specific to our new location), a directory listings campaign for link building and local citations, and Google search ads/PPC management. Bowery provided weekly calls to discuss PPC results and search rankings.

What was the team composition?

We worked directly with the founder and project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There has been a dramatic increase in online inquiries and we have signed on new business directly from ad copy. We have moved up in google search ranking.

How effective was the workflow between your team and theirs?

Very responsive over email. Project management software is utilized to manage deadlines and division of tasks.

What did you find most impressive about this company?

Their really knowledgeable team that was invested in our vision right from the start. Resourceful and willing to problem solve in order to meet specific goals. Able to explain the strategy in simple and clear language. Clear and digestible reporting style.

Are there any areas for improvement?

Nothing to note.