We're Mission-Driven As You Are. We Stay Curious
Through constant testing, we are able to pinpoint exactly what your market responds to, and we refocus your marketing budget accordingly to boost brand awareness and revenue beyond measure. We work with a small number of carefully selected clients to ensure that we are a great fit culturally. We enjoy every second we spend working with our clients to reach their business goals.
1 Language
- English
7 Timezones
- PST
- MST
- CST
- EST
- PRT
- HST
- ECT
Focus
Portfolio
American Hospital Association, Emotiv, Vital Start Health
CHANGING LIVES ONE STORY AT A TIME
A veteran of the listening therapy industry, this company sells to both B2B markets (consisting of therapists, educators, and doctors) and B2C markets.
The company has a suite of music therapy devices that address developmental, learning, and emotional disorders as well as emotional trauma.
THE CHALLENGE
We started collaborating in 2017 when the client started looking for ways to engage and connect with a vast direct-to-consumer audience of individuals suffering from developmental and learning disorders or psychological traumas and their family members.
Because of the climate of the industry, many potential leads were wary of medical claims and were looking for evidence of efficacy.
THE SOLUTION
We’ve build a full-funnel social media strategy to drive users to sign up for a membership using a phased approach.
We’ve developed a few stories based on real case studies that would match our audience targeting to ensure high relevancy of the story. Many of them had visual assets that were used to further engage the audience. While we have seen some successful conversions with warm audiences, we had to retarget the rest of the audience again. This time, we’ve employed scientific data and research found on the clients’ website.
We have further supported our paid social efforts with a paid search strategy that mimicked the same funnel, ensuring personalization of the message on all landing pages.
THE RESULTS
900 NEW LEADS SUBMITTED ANNUALLY
3.5% AVERAGE CTR FOR COLD AUDIENCES
7% AVERAGE CTR FOR RETARGETING CAMPAIGNS
$120 AVERAGE CPA (AVERAGE PURCHASE VALUE $1500)
CAPITALIZING ON SHARK TANK APPEARANCE
The founder and the inventor of the music pillow that helps you fall asleep got to pitch his business on ABC’s Shark Tank. Even after they didn’t get a deal from the Sharks, the brand saw a huge increase in branded searches and direct traffic to the website.
THE CHALLENGE
After an appearance on major TV series, the client has tasked us with figuring out how to drive additional brand lift to the website that would result in even more awareness and sales.
The client had a sense of urgency for the project. Plus, it has been very exciting to leverage the new social proof of a major TV appearance.
THE SOLUTION
For Facebook, we used a number of factors to define a couple of potential target audiences, which were tested against each other. Some audiences were built on existing customer lists and website traffic data, while others leveraged interests in Shark Tank and/or sleep.
On Google Ads, the team sought to capitalize on branded search opportunities coming from the recent TV appearance, as well as the additional Facebook ad coverage. This was especially important to protect the branded searches from competitors who could capitalize on the increase in search volumes. Additional non-branded targeting captured people at various stages in the conversion funnel who were looking for related products and remedies who might have been interested in the technology.
THE RESULTS
3.9% AVERAGE FACEBOOK CTR
350 WEBSITE TRAFFIC INCREASE YOY
200% INCREASE IN ORDERS YOY
ACHIEVING $200K IN CROWDFUNDING SALES IN 30 DAYS
A revolutionary sleep technology based on years of research, this pillow activates your nervous system’s relaxation response. The product has been reviewed by publications, such as Forbes, Marie Claire, and CNN, and has published research from Columbia University.
THE CHALLENGE
We have been charged with figuring out how to drive pre-order sales in a very limited time period.
The biggest challenge? Target the right perspective customers on Facebook with somewhat limited customer data.
We needed to find the right audience and do it fast so that the client can meet their funding goal in under 30 days.
THE SOLUTION
We developed a few potential audiences that were varied in demographic and socioeconomic statuses. We’ve identified the potential audiences that might be interested in this product, including women with children who make household purchasing decisions, parents of special needs children, as well as high-performers, and people higher up the career ladders. Some audiences were built on existing customer data while others used interest-based targeting and success signals from related products and market research. Through continuous testing of messaging and creative, we were able to pinpoint the most engaged audience and develop the right product positioning.
THE RESULTS
$50,000 FUNDING GOAL REACHED IN UNDER 24 HOURS
$190,000 FUNDED IN 30 DAYS
2.5% AVERAGE CTR
1 mil PEOPLE REACHED
INCREASING AWARENESS AND PROVING THE CONCEPT FOR M
Vital Start Health is redefining maternal mental health services by adding Virtual Reality experiences and a digital platform. The client needed help with an impactful launch of the platform that would also aid them raise a seed round of capital.
THE CHALLENGE
We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
THE SOLUTION
We employed the Rapid Fire testing method on Facebook and Instagram, where we strategically tested audiences, messaging, and visuals to find the right mix of these variables to maximize performance.
On Google, we have also created multiple campaigns targeting search intent of different stages of maternal health to identify which audiences were more likely to convert.
THE RESULTS
$.26 CPC ON COLD SOCIAL AUDIENCES
$.70 CPC ON HIGH-INTENT AUDIENCES
$12 AVERAGE COST PER QUALIFIED LEAD
5% AVERAGE CTR
DRIVING CLIENT SIGNUPS FOR A MEDICAL SPA
EMSCULPT NEO is an innovative body shaping procedure approved by FDA that provides simultaneous fat elimination and muscle building. Clients typically need multiple procedures over a 6-month timeframe. An average cost for the entire procedure averages around $3,000.
THE CHALLENGE
We were tasked with uncovering potential audiences, and testing messaging and visuals on Facebook and Instagram platforms. Through creative and messaging testing, we were able to narrow down our audiences and drive a consistent volume of new leads and clients to the website.
THE SOLUTION
We employed Facebook and Instagram to reach target audiences, as well as strategically test messaging and visuals that they would respond to. Once we found the right mix of these variables, our task was to maximize the volume of leads at the lowest cost.
THE RESULTS
$1 CPC ON COLD SOCIAL AUDIENCES
2.5% AVERAGE CTR
$14 AVERAGE COST PER QUALIFIED LEAD
Social Media Strategy & Paid Ads for Digital Healt
A concierge clinic established in Puerto Rico to inspire a healthy lifestyle based on an integrated healthcare model that incorporates wellness, prevention and access to state-of-the-art services and top-level professionals.
THE CHALLENGE
We were tasked with converting client’s success from word-of-mouth to social platforms, like Facebook and Instagram, and to drive strategic positioning as the concierge healthcare provider.
Plus, the client wanted to create an aspirational lifestyle brand that promotes wellness across all socioeconomic layers with useful and accurate information, tips, and the latest medical breakthroughs.
THE SOLUTION
We utilized the power of existing visual assets (images and videos) to drive awareness and sign-ups through paid social media, including Facebook and Instagram. We regularly deployed, optimized, and measured new creative with an always testing mindset. By recognizing new creative opportunities, our team crafted assets tailored toward priority audiences and continually came up with new hypotheses to test. Through consistent iteration and testion, we were able to produce significant growth in terms of website traffic and build an unprecedented brand awareness.
THE RESULTS
$.06 CPC ON COLD AUDIENCES
$.22 CPC ON RETARGETING AUDIENCES
1000 ADDITIONAL MONTHLY WEBSITE VISITS
7.5% AVERAGE CTR
Digital Marketing yfor Neuroscience Company
EMOTIV is a bioinformatics company advancing understanding of the human brain using electroencephalography (EEG). Emotiv’s mission is to empower individuals to understand their own brain and accelerate brain research globally.
THE CHALLENGE
The client has been advertising digitally for quite some time; yet, they wanted us to audit the accounts to identify opportunities for optimization and revenue growth.
What has started as an audit, grew into a new comprehensive strategy for paid search and paid social channels.
While the product offering is very innovative and cutting-edge, it remains a niche product for specific audiences that are looking for ways to incorporate neuroscience into education, marketing, workplace wellness, and more.
THE SOLUTION
Since both paid search and paid social accounts have been accumulating lots of data, we quickly jumped into optimizations and identified new key areas of opportunities.
For Facebook strategy, we have leveraged the power of lookalike audiences to quickly identify and scale the right audiences that were eager to learn more and purchase this cutting-edge technology.
With Google, we have identified new topics for middle and top-of-the-funnel search intent to complement an existing bottom-of-the-funnel strategy.
THE RESULTS
$36 AVERAGE CPA
$58 AVERAGE CPA FOR COLD AUDIENCES
$6 AVERAGE CPA FOR RETARGETING CAMPAIGNS
10.25 ROAS
Reviews
the project
Digital Marketing for Supplement Manufacturing Company
"They did a good job for us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Founder and CEO
For what projects/services did your company hire Boundless Agency?
We needed someone to support direct to consumer digital advertising (Google and social media) for our supplements
How did you select this vendor and what were the deciding factors?
We went through 2 interviews/conversations with Boundless to align on our marketing needs and get a proposal that met our needs. We were looking for someone who had some experience marketing in health and wellness industry and had a data orientation in digital marketing. We also needed marketer to be experienced in Hubspot and Shopify
Describe the project in detail and walk through the stages of the project.
We first focused on advertising of our curated supplement brands along with social media post support and some email nurture automation. We then advanced the same focus when we launched our own brand of supplements
How many resources from the vendor's team worked with you, and what were their positions?
We worked with the marketing company CEO and a marketing manager assigned to our account by the CEO
Can you share any outcomes from the project that demonstrate progress or success?
The boundless team did a very good job in optimizing top of the funnel ads and generate over 1300 leads. Being highly data focused, they were able to optimize the CPC average between $0.70 - $0.90 across all our ads. They also helped us find some early conversion traction.
How effective was the workflow between your team and theirs?
We met every Tuesday and they did a good job at a standard and brief report out of the performance metrics and recommendations. Communication was very effective and the team was very responsive which was a delight.
What did you find most impressive or unique about this company?
We loved the focus and commitment by the Boundless team to do everything they could to help us succeed. They also were candid in their feedback and did the best they could to guide us.
Are there any areas for improvement or something they could have done differently?
They did a good job for us. I suggest that they continue to improve the focus on understanding the customer (personas) better.
the project
Digital Marketing Services for Neuroscience Company
"They come up with a lot of ideas on their own and are always open to suggestions and feedback."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Chief Marketing Officer of Emotiv, a neuroscience hardware and software company.
For what projects/services did your company hire Boundless Agency?
Boundless Agency works on a variety of digital marketing initiatives with us, most notably, paid social and search campaigns.
How did you select this vendor?
I was not involved in the process of choosing the vendor as I have joined the team this year.
Describe the scope of their work in detail.
Boundless drives our paid social campaigns on Facebook (and launching LinkedIn soon), as well as our paid search campaigns on Google. While managing a platform, they build out funnels, including top, middle, and bottom of the funnel campaigns to help us drive sales.
What was the team composition?
We have an account manager who drives our paid efforts and projects forward.
Can you share any outcomes from the project that demonstrate progress or success?
Boundless quickly jumped into optimizations and identified new key areas of opportunities. For Facebook strategy, they have leveraged the power of lookalike audiences to quickly identify and scale the right audiences that were eager to learn more and purchase our cutting-edge technology. They have also optimized our retargeting strategy. Right now, we are seeing a great volume of conversions on Facebook, paying a low CPA on warm audiences and a reasonable CPA on cold audiences.
How effective was the workflow between your team and theirs?
We have multiple meetings weekly, some are more specific to certain projects, while others are with a broader team. Boundless reports on a weekly performance of paid ads as well as pitching new ideas for optimization and expansion. They are responsive and easy to work with.
What did you find most impressive about this company?
They will not stop optimizing and improving the ads performance. Always looking for new opportunities and areas of improvement. They come up with a lot of ideas on their own and are always open to suggestions and feedback.
Is there any area for improvement or anything that could have been done differently?
None
the project
Digital Marketing Services for Real Estate Company
"We were impressed by the range of hands-on support they were providing us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Head of Technology for a Real Estate focused venture builder based out of Toronto Canada
For what projects/services did your company hire Boundless Agency?
We needed someone to help us with strategy and digital marketing support for testing and validating customer, product and venture ideas. This started from one initial project and has continued on through a number of projects since then.
How did you select this vendor and what were the deciding factors?
We searched online and through our network of business contacts. Boundless was recommended by a colleague. We did a few interviews and selected them for our projects.
Describe the project in detail and walk through the stages of the project.
After a kickoff meeting, we explained what we were hoping to learn through a series of landing page tests - each testing different variations of a business model, along with different sets of value propositions and price points. Boundless helped us with strategy and execution of the ad campaigns from helping us create the ad titles and copy, select images, customer targeting, reviewing ad performance, and helping us interpret the results to inform our product and business strategy.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with one dedicated resource at Boundless
Can you share any outcomes from the project that demonstrate progress or success?
In our initial project with Boundless, we ran 3 variations of landing pages for a venture concept. Each was paired with an ad campaign on a popular social media platform. We targeted potential customer segments and ran the tests for a period of time. The results of the tests showed very clearly the champion variant through the clickthrough rates, conversion rates and customer engagement on the landing page itself. The success of the ad campaigns was instrumental in providing clarity around our platform, early adopters, and wedge into the market.
How effective was the workflow between your team and theirs?
We met weekly to review the results of our ad campaigns, adjust where needed, and plan work for the remainder of the week. In addition we met throughout the week as needed. This worked very well for the team.
What did you find most impressive or unique about this company?
We were impressed by the range of hands-on support they were providing us. From strategy, creation and management of the ads, creative content, and analysis and recommendations from the results.
Are there any areas for improvement or something they could have done differently?
Perhaps making recommendations to align our existing assets and setup to more closely align with best practices. This is something they helped us with (e.g., profile pages and ad accounts), but doing so at the beginning of the project could have helped. Fairly minor though, just stretching for an example.
the project
Social Media Strategy & Paid Ads for Digital Health Platform
"We love our collaborative relationship and have trust in their expertise and knowledge."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the founder of Pravan Health a DPC digital platform focus on health optimization and wellness
For what projects/services did your company hire Boundless Agency, and what were your goals?
Develop overall social media strategy, content generation, paid advertising and lead generation.
How did you select this vendor and what were the deciding factors?
I found them in upwork and followed up with personal interviews
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
First we went through a discovery phase where we share our brand personality, equities and buyer personas. Then we discuss content strategy, objectives and target KPIs
How many resources from the vendor's team worked with you, and what were their positions?
Lesya was the main person working with me and my team
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We have been working with Boundless Agency for over 2 years now and have collaborated on a number of digital marketing projects. We have seen the most impressive results with our Facebook/Instagram paid campaigns. The cost and quality of leads have been great. Boundless always comes to us with more ideas for targeting and creative direction.
How effective was the workflow between your team and theirs?
We love our collaborative relationship and have trust in their expertise and knowledge.
What did you find most impressive or unique about this company?
They are very knowledgeable about the intricacies of FB/IG ad dimension which is quite complex and includes multiple variables, parameters and algorithms.
Are there any areas for improvement or something they could have done differently?
I wish I had the time to spend more time with them so I can learn more about the all their magic and secret sauce!
the project
Branding & PPC for CBD Company
“I’ve been really impressed with Boundless Agency’s turnaround time and communication.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the founder of Tereve Organics, an online CBD company.
What challenge were you trying to address with Boundless Agency?
We needed a company to help us set up PPC ads.
What was the scope of their involvement?
Boundless Agency runs our biweekly Google, Facebook, and Instagram advertising campaigns. They build out each ad based on the marketing strategies I provide and then walk us through the process to ensure we understand their reports. Each ad is optimized to reach my target millennial audience; Boundless Agency’s team alters messaging and visuals to be more appealing. Boundless Agency’s team constantly provides new ideas on how to promote my product. They’ve also helped me a lot with my branding — they’ve taken my ideas to the next level.
What is the team composition?
I work with five teammates from Boundless Agency, including a marketer, a branding teammate, a graphic designer, and the owner.
How did you come to work with Boundless Agency?
I found Boundless Agency through LinkedIn after spending time researching marketing agencies.
How much have you invested with them?
I invest $5,000 a month with Boundless Agency, which doesn’t include the ad spend.
What is the status of this engagement?
My engagement with Boundless Agency began in February 2022, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
I wasn’t selling a lot of my product before Boundless Agency came in. I haven’t entirely made back the management fee yet since I’ve only been working with Boundless Agency for a month, but I have made enough to cover my ad spending. I’ve made enough for me to continue the partnership with the hope of seeing double the first results. I’m really happy that I have these ads in my arsenal to use at a later date.
How did Boundless Agency perform from a project management standpoint?
Within the first two days of receiving my briefing, Boundless Agency delivered a new branding, ad approach, and graphics. Now, I have biweekly meetings with Boundless Agency, where they report on ad progress. We typically communicate through email and Zoom calls.
What did you find most impressive about them?
I’ve been really impressed with Boundless Agency’s turnaround time and communication. I usually get a response to my messages within two minutes, and Boundless Agency is open to last-minute meetings. Other marketing firms I’ve talked to have made big promises about doubling my ROI, but Boundless Agency has been honest about what they can deliver.
Are there any areas they could improve?
I have nothing for Boundless Agency to improve.
Do you have any advice for potential customers?
I’d recommend customers hire Boundless Agency because their team is open and honest — they also deliver ahead of schedule.
the project
CRO & Email Marketing Strategy for Biotechnology Company
"Overall, this is a very easy and pleasant collaboration."
the reviewer
the review
The client submitted this review online.
I am the CCO, Biotechnology Company of (a/an) Chemicals & Biotechnology
Describe what your company does in a single sentence.At EMOTIV our mission is to empower individuals to understand their own brain and accelerate brain research applications globally.
- Growth Marketing
Online Search
Why did you select Boundless Agency over others?High ratings
What was your primary form of communication with Boundless Agency?Virtual Meeting, Email or Messaging App
Describe the scope of work in detail. Please include a summary of key deliverables.They started with CRO projects, including website optimization and email journeys. We’ve worked together on a number of language and navigation projects. They are also building out our email marketing strategy through segmentation, email development and analytics.
- Revenue, SEO, Conversions
Fast, Efficient, Knowledgable
What did you find most impressive or unique about this company?Boundless works very hard to develop and advance our online presence. They adjust their approach and are ready to take on more tasks or responsibilities as our needs change. Overall, this is a very easy and pleasant collaboration.
Are there any areas for improvement or something {provider_name} could have done differently?None
the project
LinkedIn & Google Ads Campaigns for Software Company
"We have seen our SEM conversion increase significantly since hiring Boundless Agency."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My company creates visual media processing software. I am the VP of Marketing.
For what projects/services did your company hire Boundless Agency, and what were your goals?
We hired Boundless to research, plan, and execute Google Search Ads and Linkedin Ads.
How did you select this vendor and what were the deciding factors?
We selected Boundless because they are proactive, knowledgeable, and timely.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
The scope of work includes ongoing campaign creation, keyword, copy, bidding, and landing page optimization.
How many people from the vendor's team worked with you, and what were their positions?
1
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We have seen our SEM conversion increase significantly since hiring Boundless Agency.
Describe their project management style, including communication tools and timeliness.
Boundless is very flexible. They use our project management tools and shared documents.
What did you find most impressive or unique about this company?
Boundless is knowledgeable, proactive, helpful, and timely with us.
Are there any areas for improvement or something they could have done differently?
none that I can think of.