Boundless Agency

BACKGROUND

Please describe your company and position.

I am the CEO of Sleep Again Pillows

Describe what your company does in a single sentence.

We sell a pillow system that helps people sleep comfortably post surgery or post injury.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Boundless Agency to accomplish?

• Increase our visibility
• Increase our sales
• Optimize our Ads

SOLUTION

How did you find Boundless Agency?

Upwork

Why did you select Boundless Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Boundless Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Boundless Agency conducted an in depth analysis of our website, google ads, facebook ads. They provided specific recommendations to boost sales and conversions. They were thoughtful and clear in communicating the recommendations and the strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased awareness of our brand. We were able to lower our cost per conversion and to increase conversions. Boundless Agency helped us maintain consistency and high performance across multiple digital platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very consistent and clear with communication. They responded quickly and were on time with deliverables. Overall, we were extremely happy with their communication and project management.

What was your primary form of communication with Boundless Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive or unique aspect of working with this company was the dedication to excellent work, great communication, and desire for us to be happy and satisfied. We rarely get to work with companies that are this dedicated to ensuring a positive customer experience from start to finish.

Are there any areas for improvement or something Boundless Agency could have done differently?

We think they did an excellent job!

BACKGROUND

Please describe your company and position.

I am the Co-founder & CEO of Re-Origin

Describe what your company does in a single sentence.

Neuroplasticity training for chronic health conditions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Boundless Agency to accomplish?

• Increase return on ads pend
• Improve website conversion rates
• Manage social media

SOLUTION

How did you find Boundless Agency?

They found me

Why did you select Boundless Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Boundless Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Took over managing google ads and social media. Improve ads strategy and increased ROAS from 20% ~ 200% Managed social media marketing and email campaigns to improve engagement. Assisted with holistic CRO strategy and the design and development of a new website and migration form wordpress to webflow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased ROAS from google ads from 20% to 200% 
• Improved website conversion rate from .2 to .4 
• Increased IG following from 4k to 5.5k

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The boundless team was always on the ball, supportive, responsive, and clear communication. Always set clear goals and meeting agendas. Continuously strive to find new ways to help out and get involved in ways that have proven to move the needle in key areas of the business.

What was your primary form of communication with Boundless Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

They are extremely well-rounded insofar as what they can provide and how holistically they view and understand your business.

Are there any areas for improvement or something Boundless Agency could have done differently?

No. They're doing a fantastic job.

BACKGROUND

Please describe your company and your position there.

Founder and CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boundless Agency?

We needed someone to support direct to consumer digital advertising (Google and social media) for our supplements

SOLUTION

How did you select this vendor and what were the deciding factors?

We went through 2 interviews/conversations with Boundless to align on our marketing needs and get a proposal that met our needs. We were looking for someone who had some experience marketing in health and wellness industry and had a data orientation in digital marketing. We also needed marketer to be experienced in Hubspot and Shopify

Describe the project in detail and walk through the stages of the project.

We first focused on advertising of our curated supplement brands along with social media post support and some email nurture automation. We then advanced the same focus when we launched our own brand of supplements

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the marketing company CEO and a marketing manager assigned to our account by the CEO

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The boundless team did a very good job in optimizing top of the funnel ads and generate over 1300 leads. Being highly data focused, they were able to optimize the CPC average between $0.70 - $0.90 across all our ads. They also helped us find some early conversion traction.

How effective was the workflow between your team and theirs?

We met every Tuesday and they did a good job at a standard and brief report out of the performance metrics and recommendations. Communication was very effective and the team was very responsive which was a delight.

What did you find most impressive or unique about this company?

We loved the focus and commitment by the Boundless team to do everything they could to help us succeed. They also were candid in their feedback and did the best they could to guide us.

Are there any areas for improvement or something they could have done differently?

They did a good job for us. I suggest that they continue to improve the focus on understanding the customer (personas) better.

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer of Emotiv, a neuroscience hardware and software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boundless Agency?

Boundless Agency works on a variety of digital marketing initiatives with us, most notably, paid social and search campaigns.

SOLUTION

How did you select this vendor?

I was not involved in the process of choosing the vendor as I have joined the team this year.

Describe the scope of their work in detail.

Boundless drives our paid social campaigns on Facebook (and launching LinkedIn soon), as well as our paid search campaigns on Google. While managing a platform, they build out funnels, including top, middle, and bottom of the funnel campaigns to help us drive sales.

What was the team composition?

We have an account manager who drives our paid efforts and projects forward.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Boundless quickly jumped into optimizations and identified new key areas of opportunities. For Facebook strategy, they have leveraged the power of lookalike audiences to quickly identify and scale the right audiences that were eager to learn more and purchase our cutting-edge technology. They have also optimized our retargeting strategy. Right now, we are seeing a great volume of conversions on Facebook, paying a low CPA on warm audiences and a reasonable CPA on cold audiences.

How effective was the workflow between your team and theirs?

We have multiple meetings weekly, some are more specific to certain projects, while others are with a broader team. Boundless reports on a weekly performance of paid ads as well as pitching new ideas for optimization and expansion. They are responsive and easy to work with.

What did you find most impressive about this company?

They will not stop optimizing and improving the ads performance. Always looking for new opportunities and areas of improvement. They come up with a lot of ideas on their own and are always open to suggestions and feedback.

Is there any area for improvement or anything that could have been done differently?

None

BACKGROUND

Please describe your company and your position there.

I'm the Head of Technology for a Real Estate focused venture builder based out of Toronto Canada

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boundless Agency?

We needed someone to help us with strategy and digital marketing support for testing and validating customer, product and venture ideas. This started from one initial project and has continued on through a number of projects since then.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and through our network of business contacts. Boundless was recommended by a colleague. We did a few interviews and selected them for our projects.

Describe the project in detail and walk through the stages of the project.

After a kickoff meeting, we explained what we were hoping to learn through a series of landing page tests - each testing different variations of a business model, along with different sets of value propositions and price points. Boundless helped us with strategy and execution of the ad campaigns from helping us create the ad titles and copy, select images, customer targeting, reviewing ad performance, and helping us interpret the results to inform our product and business strategy.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one dedicated resource at Boundless

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In our initial project with Boundless, we ran 3 variations of landing pages for a venture concept. Each was paired with an ad campaign on a popular social media platform. We targeted potential customer segments and ran the tests for a period of time. The results of the tests showed very clearly the champion variant through the clickthrough rates, conversion rates and customer engagement on the landing page itself. The success of the ad campaigns was instrumental in providing clarity around our platform, early adopters, and wedge into the market.

How effective was the workflow between your team and theirs?

We met weekly to review the results of our ad campaigns, adjust where needed, and plan work for the remainder of the week. In addition we met throughout the week as needed. This worked very well for the team.

What did you find most impressive or unique about this company?

We were impressed by the range of hands-on support they were providing us. From strategy, creation and management of the ads, creative content, and analysis and recommendations from the results.

Are there any areas for improvement or something they could have done differently?

Perhaps making recommendations to align our existing assets and setup to more closely align with best practices. This is something they helped us with (e.g., profile pages and ad accounts), but doing so at the beginning of the project could have helped. Fairly minor though, just stretching for an example.

BACKGROUND

Please describe your company and your position there.

I’m the founder of Pravan Health a DPC digital platform focus on health optimization and wellness

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boundless Agency, and what were your goals?

Develop overall social media strategy, content generation, paid advertising and lead generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them in upwork and followed up with personal interviews

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we went through a discovery phase where we share our brand personality, equities and buyer personas. Then we discuss content strategy, objectives and target KPIs

How many resources from the vendor's team worked with you, and what were their positions?

Lesya was the main person working with me and my team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been working with Boundless Agency for over 2 years now and have collaborated on a number of digital marketing projects. We have seen the most impressive results with our Facebook/Instagram paid campaigns. The cost and quality of leads have been great. Boundless always comes to us with more ideas for targeting and creative direction.

How effective was the workflow between your team and theirs?

We love our collaborative relationship and have trust in their expertise and knowledge.

What did you find most impressive or unique about this company?

They are very knowledgeable about the intricacies of FB/IG ad dimension which is quite complex and includes multiple variables, parameters and algorithms.

Are there any areas for improvement or something they could have done differently?

I wish I had the time to spend more time with them so I can learn more about the all their magic and secret sauce!

BACKGROUND

Introduce your business and what you do there.

I am the founder of Tereve Organics, an online CBD company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Boundless Agency?

We needed a company to help us set up PPC ads. 

SOLUTION

What was the scope of their involvement?

Boundless Agency runs our biweekly Google, Facebook, and Instagram advertising campaigns. They build out each ad based on the marketing strategies I provide and then walk us through the process to ensure we understand their reports. Each ad is optimized to reach my target millennial audience; Boundless Agency’s team alters messaging and visuals to be more appealing. Boundless Agency’s team constantly provides new ideas on how to promote my product. They’ve also helped me a lot with my branding — they’ve taken my ideas to the next level. 

What is the team composition?

I work with five teammates from Boundless Agency, including a marketer, a branding teammate, a graphic designer, and the owner. 

How did you come to work with Boundless Agency?

I found Boundless Agency through LinkedIn after spending time researching marketing agencies. 

How much have you invested with them?

I invest $5,000 a month with Boundless Agency, which doesn’t include the ad spend.

What is the status of this engagement?

My engagement with Boundless Agency began in February 2022, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I wasn’t selling a lot of my product before Boundless Agency came in. I haven’t entirely made back the management fee yet since I’ve only been working with Boundless Agency for a month, but I have made enough to cover my ad spending. I’ve made enough for me to continue the partnership with the hope of seeing double the first results. I’m really happy that I have these ads in my arsenal to use at a later date. 

How did Boundless Agency perform from a project management standpoint?

Within the first two days of receiving my briefing, Boundless Agency delivered a new branding, ad approach, and graphics. Now, I have biweekly meetings with Boundless Agency, where they report on ad progress. We typically communicate through email and Zoom calls. 

What did you find most impressive about them?

I’ve been really impressed with Boundless Agency’s turnaround time and communication. I usually get a response to my messages within two minutes, and Boundless Agency is open to last-minute meetings. Other marketing firms I’ve talked to have made big promises about doubling my ROI, but Boundless Agency has been honest about what they can deliver. 

Are there any areas they could improve?

I have nothing for Boundless Agency to improve. 

Do you have any advice for potential customers?

I’d recommend customers hire Boundless Agency because their team is open and honest — they also deliver ahead of schedule. 

BACKGROUND

Please describe your company and position.

 I am the Head of Product and Marketing of a home services company 

Describe what your company does in a single sentence.

Virtual home maintenance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Boundless Agency to accomplish?

• Increase brand awareness
• Attract leads
• Engage with target customers on social media

SOLUTION

How did you find Boundless Agency?

Referral

Why did you select Boundless Agency over others?

Referred to me

How many teammates from Boundless Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Social Media Management
2. Paid Digital Advertising
3. Marketing Content Creation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased audience reach and breand awareness
Create online brand presence

Reach target customers interested in the service

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great project management and delivery. Fast response and quick turn around.

What was your primary form of communication with Boundless Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Boundless Agency's client relationships and ensuring the client was aware of efforts and outcomes impressed us.

Are there any areas for improvement or something Boundless Agency could have done differently?

A little more attention to detail when creating marketing assets to ensure the messaging properly captures the vision of the brand, its target customers, and its comunication out to the public

BACKGROUND

Please describe your company and position.

I am the Product Manager of Hannam Fertility Centre

Describe what your company does in a single sentence.

We are a fertility clinic that provides patients the safest, fastest path to pregnancy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Boundless Agency to accomplish?

• Build out a base configuration for our Google Ads account
• Refine existing Google Ads campaigns
• Identify opportunities for further improvement

SOLUTION

How did you find Boundless Agency?

Inbound

Why did you select Boundless Agency over others?

Referred to me

How many teammates from Boundless Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build out new campaigns in Google Ads and optimize existing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Boundless effectively leveled up our Google Ads strategy and helped us get started on a number of key campaigns to position ourselves better in an increasingly competitive market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and met deadlines

What was your primary form of communication with Boundless Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Their subject matter expertise was impressive

Are there any areas for improvement or something Boundless Agency could have done differently?

There was some confusion during the initial contracting phase, but that was thankfully sorted out.