What was the scope of their involvement?
Boucher + Co did several things for us. They helped us with some social media advice as well as web design. They also did a logo at one point. The biggest piece though was the website, which is on the Magento platform. They indexed products for us, put pictures in, and put all of the tagging for the products. They did a customized layout for us and customized the brand slider. Boucher customized the way people interact with the products, improving the way that products are viewed. For example, some items show up in different sizes and in different places in the new layout. They put in some nice sales functions and things like that. For example, people can see new products and items we're running specials on. You can also look at the variations of a specialized product; I like that a lot.
They put out social media on the items. We're actually in the process of asking them to modify the home page so I could get a [tiled] view of our social media. Those images would be very attractive and people would like to see them, especially since we have a very large social media following. They also did some optimization for Google so that our products would show when people searched for them. Our products can be searched by model number, name, or brand.
How did you come to work with Boucher + Co?
I had looked at a couple of different companies. My problem was that the companies were too small and couldn't customize the things that we wanted. The design was a bit out of the scope of what they were capable of. When I tried to approach bigger companies, I couldn't get a response. It was almost as if they didn't want to work with me because I was too small for them. There were a couple of companies that were the same size as Boucher. However, I felt comfortable that Boucher cared about what we were trying to achieve. I also liked the fact that if I needed them, I could get them on the phone at any time. I wasn't able to have that experience with other companies.
How much have you invested with Boucher + Co?
In total, we’ve spent $15,000 to $25,000 on their services.
What is the status of this engagement?
The project started in 2016 but I don't remember exactly when. It took a couple of months to do the whole thing. I think Boucher could have probably done it faster. However, we held them up a little with what products we wanted to place on the website and stuff like that.