Custom Mobile Design, Strategy, Development

Bottle Rocket has been a thought leader at the intersection of transformative technology and business innovation since our inception in 2008. Headquartered in Dallas, we design and develop experiences for the Connected Customer that produce undeniable value for many of the world’s most distinguished brands. Our more than 450 award-winning experiences have set new standards in connecting people to what they want and are transforming how our clients compete and win in the marketplace.

Bottle Rocket is a strategic partner within the world-wide WPP integrated communications network. To learn more, visit us at bottlerocketstudios.com.

 
$25,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2008
Show all +
Addison, TX
headquarters
  • 14841 Dallas Parkway, 8th Floor
    Addison, TX 75254
    United States

Portfolio

Key clients: 

7-Eleven, Animal Supply Compay, Baker Hughes, Baylor Scott & White, Dave & Busters, Kimberly Clark, One Technologies, Hallmark Channel, Oprah Winfrey Network, Game Show Network, History Channel, Johnson & Johnson, Lego, Nationwide, NBC Universal, NPR, Southwest Airlines, Starwood Hotels & Resorts

Reviews

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Video Production for Education Nonprofit

"Seamless! They were adaptable, flexible, friendly and very responsive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Aug. 2019
Project summary: 

Bottle Rocket produced videos that utilized imagery, music, and narration to communicate the mission and progress of an education nonprofit.

The Reviewer
 
51-200 Employees
 
Chicago, Illinois
Sarah Elizabeth Ippel
Founder & Director, Academy for Global Citizenship
 
Verified
The Review
Feedback summary: 

Bottle Rocket delivered inspiring videos that exceeded expectations and invoked emotion from the audience. Their team was passionate and professional, making the engagement a pleasant experience.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Founder & Director of an educational learning laboratory and public school that is reimagining the future of public education.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bottle Rocket ?

We had the honor of working with Bottle Rocket on video production needs to help bring the mission of our organization alive through media.

What were your goals for this project?

Our goals were to showcase our innovation in a succinct, inspiring and compelling way.

SOLUTION

How did you select this vendor?

I was referred to Bottle Rocket from a colleague who spoke very highly of them and was thrilled that they had the capacity to take on our project.

Describe the video(s) and the process in detail.

Working with Bottle Rocket was such a smooth and easy process! I was extremely impressed with their level of professionalism and expertise.

What was your vendors' project management or feedback process?

N/A

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final videos were incredible, and quite honestly, far exceeded my anticipation of what was possible given the limited investment of time on behalf of my organization. Our audience has been inspired, in large part, due to Bottle Rocket's perfectly executed use of imagery and music to align with the narration.

How effective was the workflow between your team and theirs?

Seamless! They were adaptable, flexible, friendly and very responsive. They also accommodated our requests for updates and changes given some shifts we had internally. I also felt that they shared an authentic passion for roar our mission, which made it such a joy to work with them.

What did you find most impressive about this company?

Bottle Rocket has unparalleled experience in the space and a very impressive background in working on a range of projects. I was impressed with how down-to-earth and humble the team was, particularly given their historical clients.

Are there any areas for improvement?

No. I hope to work with them again in the future!

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Production of Promotional Video for Studio

"Their ideas were very supportive of what we wanted to see in the production."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
May-June 2019
Project summary: 

Bottle Rocket produced a promotional video from start to finish. Their work included storyboarding, developing a treatment, editing, shooting, and talent scouting.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Ben-Hur Uribe
Executive Producer, IMX Studios
 
Verified
The Review
Feedback summary: 

All stakeholders were satisfied with the final video. They were responsive and attentive, completing the multitude of edits that were requested throughout the project. The team demonstrated its flexibility in working within a set budget. They were successful, taking on a larger project than usual.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the executive producer for IMX Studios. We produce much of the video photography for a few large general merchandise retail chains.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bottle Rocket?

We were asked to produce a fun, energetic promotional video for the Fourth of July. It was going to include a media buy, so we wanted to put more money and engagement into it. The video also needed to be able to cross over the English and Spanish-speaking markets. It was a bigger project for us.  

SOLUTION

What was the scope of their involvement?

We presented them with creative material that our team produced, and they gave us some input on how they thought the project would work best. From there, they developed storyboards and a director’s treatment detailing how the director would see the project forward. They proposed a few directors, and we chose one of them. Once the treatment was approved, we went forward with approving their storyboard that best represented the concept we provided.

Then, we moved into production. The script was written by our team, but they handled everything else, including contracting talent, scouting locations, shooting, and post-production. After they made their edits, we had a final cut to wrap the project.

What is the team composition?

My two main points of contact were Dan (Principal Content Director & Producer, Bottle Rocket) and Brent (Principal Director & Creative, Bottle Rocket).

How did you come to work with Bottle Rocket?

We’d worked with Bottle Rocket on a few smaller projects at that point. They’d done a great job in the past. Once the scope of the project became larger than anticipated, we brought in their team believing they would be up for the challenge. I’m glad to say that they were.

How much have you invested with them?

The final scope came out to be around $200,000.

What is the status of this engagement?

The project lasted from May–June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

At the end of the day, everyone was happy with the video they produced. They were responsive and rolled with the punches. In this industry, there are so many eyeballs on every step of the process and constant revisions that have to be made. The team was able to accommodate those quick changes and turnarounds without a problem. 

How did Bottle Rocket perform from a project management standpoint?

This was a union shoot, and they were able to work closely with other agencies to ensure that we stayed within budget while accomplishing everything we wanted. We communicated mostly through email and phone calls.

What did you find most impressive about them?

Their ideas were very supportive of what we wanted to see in the production. The changes they made were always in line with our original concepts. That paired with their responsiveness was commendable. 

Are there any areas they could improve?

At one point, they were wanted responses and answers from us before we had them. While over-responsiveness is generally a good problem to have, it's important that they’re able to wait for us to have information, too. 

Do you have any advice for potential customers?

Be upfront in the preproduction space in terms of your needs. Their initial storyboards were not exactly what we were looking for because we didn’t communicate our ideas as effectively as we could have. Being as clear as possible will streamline the process.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Multiple Dev Projects for Large Health Care System

“I can’t imagine a better app development company.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Oct. 2016 - Aug. 2017
Project summary: 

Bottle Rocket built a non-traditional patient portal app with features to increase engagement and add value. In the discovery process, features with the highest impact and easiest implementation were selected.

The Reviewer
 
10,001+ Employees
 
Dallas, Texas
Brandon Maenius
Director of Digital Health, Baylor Scott & White Health
 
Verified
The Review
Feedback summary: 

Industry leaders evaluated the app as being ahead of its time and possibly the best in the nation, and consumer-testing results were in agreement. Bottle Rocket’s experience and expertise shine in delivering top quality and execution, and their strong customer focus complements their abilities.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Baylor Scott and White is a nonprofit healthcare system in Texas. Our reach includes the Dallas/Fort Worth metroplex and central Texas including Waco, Temple, and Austin. I’m the director and general manager of the digital health office.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bottle Rocket?

We’ve used them for multiple engagements, but the primary engagement was for our patient portal. We wanted to create a unique ecosystem that created value and was a differentiator from our competitors.

If you look at the healthcare landscape, patient portals are mirror images from one healthcare system to the other based on what type of Electronic Health Records (EHR) you have. For example, if your EHR is Epic, then your patient portal is called MyChart. A lot of our competitors are on Epic so patients would have the same patient portal regardless of where you went. For us, we wanted to create more than just the standard. We wanted to add additional engaging features that set us apart from our competitors.

SOLUTION

What was the scope of their involvement?

We explained to Bottle Rocket what we were trying to accomplish. We wanted to create an app that increases engagement. We worked with their strategist to set up a mission statement and guiding principles for the app. We brought our teams together for working sessions including going through current journey mapping for different types of patients. Then we looked for opportunities in those journeys where our patient portal or our app could solve a problem. Maybe we wanted to send a push notification to a patient the day before their appointment to remind them. Or we could push educational content in the mobile app so the patient can be aware of how to better handle and control their conditions.

We had approximately 90 features that we liked based on user journeys and stakeholder and consumer interviews. Then, we talked about the feasibility of implementation and the impact to the consumer and rated them by highest impact and easiest feasibility to implement. That narrowed the scope of features down to 10.

Then they brought in a designer, and we told them what apps we liked that they could look at. We wanted to be unique so we gave the designers flexibility to use their creativity to come up with their own design for our app. Their designers came back to us on a weekly basis to show us modules of the app and to get our feedback. They came back with multiple options that we loved. They talked about what they liked and didn’t like about those to give us feedback.

If we didn’t love some of the designs, they were quick to bring in other designers free of charge. They’re customer-focused and I was very pleased with how they handled that.

What is the team composition?

We had a project manager, account manager, senior strategist, and another strategist. There was one strategist who oversaw the entire department, and the other strategist was the primary leader. We had a designer, and when we did our focus studies and testing, there was another resource for that process.

How did you come to work with Bottle Rocket?

Three years ago, we were interviewing mobile app development companies. We talked to companies that had hired agencies to develop mobile apps about who they recommended. One healthcare system that we highly respect told us to look at Bottle Rocket. They were located close to us, and we interviewed them. We were very impressed with their people and their portfolio. If you look at who they’ve developed apps for, they have significant experience.

How much have you invested with them?

We have spent between $200,000 and $1 million.

What is the status of this engagement?

We started working on this project with them in October 2016, and their portion was completed in August 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We took the app to one of the largest healthcare systems on the West Coast 2 weeks ago, and their CDO [Chief Digital Officer] told us that when we execute it, we will have the best app in healthcare. Another very large healthcare system in the Midwest said that we will be years ahead of other healthcare systems. 

Consumer testing is done after prototypes are developed which use a 7-point scale to rate usability and flow. Our app rated 6.8 on a 7-point scale. That shows the quality of their work. The consumer testers are from many demographics. It ranked highly in comparison to the apps that they’ve created; other apps have ranked in the 95th to 96th percentile.

How did Bottle Rocket perform from a project management standpoint?

They’re really strong. In both engagements we’ve had with them, the project managers have been fantastic. I don’t say that lightly because I used to manage project managers. We used a tool called Confluence, which updates constantly where we added comments and approved their work.

Most of our correspondence was done in person because we’re so close to their corporate offices. We chose to go there more often so we could unplug and focus, and they were more than willing to travel to us as well.

What did you find most impressive about them?

Their quality is impressive. Everything we’ve received from them has been top-notch. I equate it to going to a Mercedes or Lexus dealership. You expect quality. You’ll pay for it, but quality is what you get. Bottle Rocket isn’t the least expensive, but they provide good, quality work that sets their clients apart. That includes the design, project management, account managers, etc.

I rarely see hospitality in organizations, but that is another one of their strengths. It feels more like a partnership than a vendor relationship. They’re constantly inviting us to events at their place. They bring in speakers and send us articles about things they’re learning that can help us. We have a great relationship.

Their account manager is good at staying on top of things. They make sure they’re meeting all of our needs.

Their execution is another strength. When we set a timeline, they hit it even if they had to pull in additional resources to do so. We didn’t see any scope creep or additional charges. They brought people in and got the job done.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

I can’t imagine a better app development company. Bottle Rocket has things they’re really good at. We were able to stretch their capabilities by asking for just strategy instead of strategy and development. That was something they hadn’t done, but they were willing to work with us to figure out a model to make it work. We’ve also asked for QA support, and they’ve been willing to work on different models. My advice would be to find out what makes sense for your company, and Bottle Rocket will work with you to figure out how to meet your goals. Don’t be afraid to ask them questions.

4.5
Overall Score It was a great partnership. They work on relationships, which is important. They always seem to have the customer’s best interest in mind.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We asked for a lot and didn’t get everything we asked for, but we knew that we would have to give and take going in. Bottle Rocket accomplished 95% of what was most important to us.
  • 4.0 Cost
    Value / within estimates
    You pay for quality. At times, they can be expensive, specifically for quality assurance. I question that piece of it, but for strategy, design, and development, you get your money’s worth.
  • 5.0 Quality
    Service & deliverables
    Everything was top-notch. Even in the earlier stages when we negotiated on design and wireframes, they listened to us and brought people in to make our experience a 5.
  • 5.0 NPS
    Willing to refer

Application Development for Huggies Diapers

"It’s inspirational to work with a partner that gets the technical check but understands the mission beyond that."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Bottle Rocket modernized a long-standing rewards program to meet changing expectations of the digital age. They are also the ongoing marketing strategy partner in charge of numerous related apps.

The Reviewer
 
10,000+ Employees
 
Madison, WI
Jose Corella
Senior Brand Manager, Kimberly-Clark Corporation
 
Verified
The Review
Feedback summary: 

Bottle Rocket consistently keeps the brand at the forefront of innovation in loyalty programs. They demonstrate a deep understanding of the target consumer, which drives them to provide tangible benefits for those consumer’s lives. The team has expertise in creative design, process, and technology.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

I work for Kimberly-Clark Corporation, we provide a lot of paper products and are home of some of the most iconic brands: Kleenex, Huggies, Cottonelle, Scott.

What is your position?

I am the senior brand manager on the Huggies product.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Bottle Rocket?

As part of the Huggies brand, we actually have a fairly robust legacy rewards and loyalty program for all those parents that want to buy Huggies diapers and wipes. We engaged Bottle Rocket as we were looking at how to bring innovation to our loyalty program from where we are today, which is a very analog: rewards codes where you would have to enter a 15 digit pin code off of the diaper box. Then you would get rewards points for that. Our question was ‘how do we modernize that?’ We reached out to Bottle Rocket, given some of their best-in-class executions that they’ve had in the past working with other large scale companies. They helped us modernize our rewards and loyalty program.

SOLUTION

Please describe the scope of their involvement in greater detail.

The way we look at a lot of our agency vendors is as true partners. When we enroll them and we select them, they go through a very rigorous process. We knew that our rewards program is one of the best in the industry, but we wanted to take it to the next level. We are very judicious about who we are picking as vendors. Beyond vendors, but who could actually be a business partner, and bring innovation? So we look at vendors not just from a can they help us build the app but also can they help with a strategic approach and bring thought leadership to the table.

How did you come to work with Bottle Rocket?

Our agency of record is Ogilvy & Mather. They were looking at partnerships because they were the ones that were running our go-to market strategy, as well as our rewards, sharing the loyalties. They were looking at all the opportunities and vendors and decided on Bottle Rocket for that specific reason. Ogilvy felt Bottle Rocket was going to be the most apt to be true business partners with us. They felt Bottle Rocket could bring the technical know-how and also the vision and help us be brand stewards.

Could you provide a sense of the size of this initiative in financial terms?

We spend $200,000-plus per year with Bottle Rocket, as they manage many of our apps.

What is the status of this engagement?

It is an ongoing partnership. Innovation in loyalty programs evolves so quickly, Bottle Rocket helps us move fast, if not lead the innovation and the evolution.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I can’t share anything quantitative yet because we haven’t launched. We launch on June 29, 2016. Qualitatively, I think it’s been really exciting for me, coming onto the brand and seeing the steps we’re taking to improve the diapers brand.

What distinguishes Bottle Rocket from other providers?

Bottle Rocket has the rigor. In other words, when they started from design and mapping out requirements and making sure that they understood our consumer, we had a fantastic emergence session before we even talked about apps, and capabilities, and how we would do anything. They wanted to understand. They wanted to get inside of the mind of the Huggies mom. That speaks volumes about what we tasked them with. When Ogilvy and Huggies looked at which vendor, or which partner we wanted to bring on board, we needed a partner that truly understood the impact that this brand has on consumers’ lives and the role that Kimberly-Clark wants to have in helping change lives and making lives better. Bottle Rocket understood that and they made sure to understand that first. It’s inspirational to work with a partner that gets the technical check but understands the mission beyond that, that was really reassuring that we made a great investment in Bottle Rocket.

Is there anything Bottle Rocket could have improved or done differently?

I hate to say it, but I think right now I’m wearing the rose colored glasses. They really have come to the table with the full suite of leaders; both technical, creative design, process, project management. Partner is an overused word but they definitely come to the table. They understand the importance of not only having the right product, but they never exceeded the timeline. When they make a commitment and they put something on the schedule, they hit it. If they’re not, they’re very quick about telling you why and when they are going to hit that timeline. Right now, they’re firing off on all cylinders and we’re all holding on and counting down the days. Twenty-three, twenty-two days and counting; that’s kind of the mode we’re in right now.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    I’ve got to give them something to work on.
  • 4.5 Cost
    Value / within estimates
    We had some scope changes on our end because we needed to accelerate certain things or re-prioritize some feedback that we got from our end users.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Absolutely would.