We are digital marketing & lead generation experts
Digital marketing and lead generation simplified.
Digital marketing and lead generation was set up to be hard. A paradox of choice, too complicated for many businesses to use effectively. We don’t think it should be this way. Our mission is to make lead generation and digital marketing accessible to more businesses. Your business. So you can thrive in this digital landscape.
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Portfolio
Buhler Group, North Carolina Sports Hall of Fame, Bojangles-Becajun, White Prompt, Gather, Starcom Racing, Now Hear This, Carolina Digestive Health Associates, Campbell University, Eagle Rock Studios, Wake Plastic Surgery, Dissertation By Design, Prima Bella Luxury Products, Carolina's Choice Real Estate
How Carolina’s Choice Real Estate Saved Over $80K in Google Advertising Dollars
For David Wilson and the team at Carolina's Choice Real Estate, offering clients a different and more cost-effective approach to selling a home was what led to the launch of the company in 2003. Carolina’s Choice Real Estate provides expertise and a wealth of knowledge to the industry, which is evident by the $27,000,000 the team has saved their clients in commissions since the start.
Carolina’s Choice Real Estate provides fully-loaded flat-fee packages that help you buy or sell a home quickly and efficiently, all while saving you thousands of dollars in the process. With a competitive offer, CCRE knew that advertising on Google would be essential in driving new business.
Carolina’s Choice Real Estate had been managing their own Google ads for over fifteen years. Although the ads were generating leads, owner David Wilson, wondered if there was room for improvement. He knew platforms evolve and improve over time and looked to BOS Digital to evaluate his target market, campaign details, and conversion tracking.
The assessment identified the following errors in the Google Ads account:
- The location setting to deploy ads in specific geographic areas was targeting locations outside of the firm’s operating area.
- Keywords were too broad resulting in their ads being served to unrelated queries generating costly and unfruitful clicks to their website.
- Tracking was not set up to accurately collect data and track conversions.
BOS Digital stepped in and corrected the errors and restructured the ad campaigns giving Carolina’s Choice Real Estate the ability to tie sales directly to ad campaign conversions. BOS Digital further empowered CCRE by sharing Google Ad best practices to avoid missing future opportunities.
Read the full case study here! https://bit.ly/3GnRUuo
How Carolina Digestive Health Associates Used Social Advertising to Generate 200 New Patients Calls
Carolina Digestive Health Associates provides gastroenterology care to patients age 16 through adult seniors. The goal for the center is to provide patients, referring physicians, and the community with the highest, most comprehensive quality of gastroenterology care. This physician group has been serving the Charlotte, NC metropolitan area for over 25 years.
Carolina Digestive Health Associates offer 14 accredited gastroenterologists that provide service at eight conveniently located offices as well as at five award-winning endoscopy centers accredited by the AAAHC. Carolina Digestive Health participates with all major insurance carriers in the area and maintains privileges at all area hospitals.
Carolina Digestive Health Associates was managing their own paid ad campaigns and began to question their effectiveness. They realized they were missing a way to determine the ROI. They engaged BOS Digital to help them manage and measure their campaigns.
BOS Digital implemented proper tracking, set up campaign structures aligning with CDHA’s target audience, and took over managing the ad campaigns. Carolina Digestive Health Associates was made aware of the adjustments to guarantee complete transparency and ensure the CDHA team understood the importance and value of what BOS Digital executed.
With proper ad campaign setup, tracking and management, BOS Digital helped Carolina Digestive Health Associates quantify conversions and associate revenue directly to their advertising dollars.
With the help of BOS Digital, CDHA is now in a position to confidently run paid advertising campaigns that convert and to pivot any that aren’t producing an ROI.
Read the full case study here! https://bit.ly/3vLAWBy
How Wake Plastic Surgery Grew Organic Followers by 2.5x in Less Than 14 Months
Wake Plastic Surgery, a premier plastic surgery center and med spa located in Cary, North Carolina, has found the perfect marriage of artistic talent and scientific thought processes in their passion for plastic surgery. The team, including Board Certified Plastic Surgeons, Dr. Stoeckel and Dr. Purzycki, are committed to continuing education and believe that effective communication is the primary key to achieving results that supersede expectations.
Being that the center has some of the greatest surgeons and technicians of the Triangle, the WPS leadership knew it was time to showcase the company’s reputation and awareness in the market. They learned quickly that aligning with their audience and engaging with clients through social media was necessary for growth and an increase in long-standing client relationships.
With a compelling story to tell, Wake Plastic Surgery understood the importance of building trust with their fanbase yet struggled to produce content that increased engagement and following on their social media channels.
BOS Digital identified the need for a social media strategy and action plan. The solution provided Wake Plastic Surgery with guidance on the types of content to share, how often to post, and most importantly, an engagement strategy to help build a fanbase.
Read the full case study here! https://bit.ly/3GoDc6n
How an Exhibit Production Company Used Digital Marketing to Generate Qualified Leads From Trade Show Attendees
Zig Zibit’s booth at the Exhibitor Conference in Las Vegas, Nevada was innovative and the first of its kind. Zig Zibit Inc. knew their ability to engage with decision-makers and marketing professionals was critical to their overall success at the trade show.
They looked to BOS Digital to create a holistic digital marketing campaign to increase social engagement and ultimately generate new revenue from the trade show. Read the full case study to learn more! https://bit.ly/3jDBILR
How Lindsay Aikman Photography Increased Engagement by 41%
An increase of 41.5% in social engagement over 12 months–talk about results! Check out our latest social media case study!
Lindsay Aikman Catherman was managing her own social media presence, but knew she needed a strategic approach with more consistent content to ultimately increase engagement with her audience.
Social media marketing can be an overwhelming project. In Lindsay's case, she was able to increase her social media engagement by delegating her marketing efforts to the experts–all while getting her valuable time back!
Read the full case study here! https://bit.ly/3CelKzr
How the Wine & Design Franchise Set Up Facebook Advertising for Long-Term Success
Our recent case study with 'Wine & Design' will present you with fascinating information about Facebook Ad Account Optimization!
Co-founder and CEO, Harriet Mills, alongside her husband, Patrick Mills, flew out to CA in hopes to scale their business. Harriet, a millennial entrepreneur, stepped into Shark Tank eager to evaluate her fast-growing business from a different perspective. With much success, Harriet hooked a deal with Kevin O’Leary.
By 2016, they had more than 50 franchised locations and hadn’t spent much on advertising. And with little to no advertising, Wine & Design knew their growth can only go so far, and that's when our team came in!
Learn about how our team helped optimize Wine & Design's Facebook ad accounts, setting up their future ad campaigns for success! https://bit.ly/38goLlh
How CheckIt4Andretti Rolled Out a New Brand and Used Social Media Marketing to Win 2nd Best Paint Scheme at the Darlington Throwback Weekend 2021
Our recent case study shows how our team helped the CheckIt4Andretti Foundation roll out a fresh, new brand and launched a strategic social media campaign–contributing to winning the '2nd Best Paint Scheme' at the Darlington Throwback Race Weekend 2021!
Over the years, the Andretti family nurtured a substantial following on social media, so when they created the CheckIt4Andretti Foundation, it was natural for them to tap into this resource–but they also realized that their mission held opportunities for expansion.
What was important to the CheckIt4Andretti foundation was partnering with an agency with the needed talent, expertise, and agility to grow and connect with their audience and bolster their online presence.
Go to https://bit.ly/30spDTf to read the full case study on our website and discover the type of results we get our clients!
How Washington Pavements Used Google Ads
Washington Pavements needed to clean up their online digital assets and dial up the heat in lead acquisition.
Most companies like Washington Pavements may be unaware that their online information is not listed correctly. BOS Digital assessed Washington Pavements’ online presence and determined that the company needed an “information cleanup” on platforms like Google My Business, Facebook, Instagram, and more. Being that it was important for Washington Pavements to launch more aggressive lead generation activities like paid advertising, their online presence had to be accurate, consistent, and relevant to online users.
THE SOLUTION
BOS Digital worked with Washington Pavements to establish an accurate online presence and roll out aggressive Google advertising campaigns.
The BOS team helped Washington Pavements update their online information across all platforms. By doing so, their online presence no longer posed a threat to their advertising goals. The BOS team replaced existing campaigns with the goal of increasing reach, acquiring as many leads as possible, and trying to dominate their geographic region.
For these campaigns, BOS Digital focused on generating leads for the client.
THE RESULTS
From the start of the campaign in mid-March until the end of September 2021, BOS Digital successfully generated 1,247 leads for Washington Pavements.
Resulting over the last six months, Google Ads is the leading source for Washington Pavement’s traffic to the website – these ads generate 67.08% of all traffic to the site. Additionally, Google Ads is the leading source for conversions out of all channels during that same time frame.
BOS Digital is helping Washington Pavements generate conversions at an average cost of $22.45. This means that Washington Pavements is paying, on average, $22.45 to acquire a new lead. This figure is very competitive, especially when you factor in the average value of a closed lead ($3,000 – $5,000).
How Gather Generated 9 Closed Deals in 4 Weeks
Gather is the expert when it comes to private offices and coworking spaces. Based in Virginia with seven locations, Gather provides an environment for businesses to work, grow and flourish. Their model serves individuals and small and large teams in the Richmond and Hampton Roads areas. Their goal in partnering with BOS was to generate additional revenue from missed opportunities within their Hubspot platform.
Prior to our partnership, Gather built strong workflows within their CRM tool for the initial stages of engaging with a new lead. From the lead’s first interaction all the way through the sales process, Gather incorporated automated messaging and workflows. This strategy helped to increase the chances of a closed deal and to keep the community managers consistent during the sales process. But, what happened to all the leads that “fell off” or never made it through the pipeline? Time had passed and Gather did not have a strategy in place to nurture past leads.
The BOS team built a sequence of emails that deployed over a 4 week period for contacts that lived inside Gather’s CRM for 56+ days (~two months) and did not have a deal associated with them. The email campaign was designed initially as a one-off campaign and was later developed as an automated drip campaign for future contacts with these parameters.
Data was collected between September 23 – October 31, 2021. Gather sent 7,618 emails (the first 4-part email series) – 2,197 of those emails were opened, averaging a solid 28.8% open rate (above industry average). Of those 2,197 opens, there were 66 link clicks to the landing page to book a tour or 3-day pass, averaging a 3% click through rate. Users were also given the option to respond directly via email, which allowed them to correspond with an assigned community manager.
Read the full case study! https://bit.ly/3y6MO21
Reviews
the project
Facebook Ads & Digital Marketing Support for Art Company
“BOS has been awesome in terms of communication, attention to detail, and technical knowledge.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of franchise operations for Wine & Design, a paint-and-sip franchise with 60 locations. Our corporate headquarters is in Raleigh, North Carolina.
What challenge were you trying to address with BOS Digital?
We reached out to BOS when Apple’s iOS 14 update changed everything in terms of privacy policy, especially with Facebook. Essentially, our franchisees couldn’t run Facebook ads, which were a huge part of our studios’ marketing and advertising efforts.
What was the scope of their involvement?
BOS worked to fix the advertising issue so that our franchisees could get back up and running. Specifically, they redid the structure of our Facebook pages.
Now, we’re doing a webinar series with BOS on how to best advertise on Facebook and how to best utilize SEO and local listings. Moreover, they’ll also speak at our annual franchisee conference in February 2022 for more resources. Down the road, our company will also use their design services.
What is the team composition?
I work with Meredith (Head of Sales) and Jon (Founder & CEO). Meanwhile, Elysia (Director of Client Services) is leading the webinars and presentations; she also handles our next steps to keep us on track. Overall, Meredith and Elysia work hand-in-hand in our projects, while Jon serves as the technology guru who figures out our problem.
How did you come to work with BOS Digital?
We found BOS on Google. We also interviewed multiple marketing agencies, including our then-current marketing vendor. From the get-go, BOS showed they were on top of everything and knowledgeable. Their communication was the best we had; Meredith and her representatives were amazing, and Jon was also knowledgeable — I was blown away by them. On top of that, they made a point right off the bat to meet us and our CEO. As a result, we chose to engage with them.
How much have you invested with them?
We’ve paid around $8,000 for BOS to fix our Facebook ads issues, while we’ll spend about $1,500 on the webinar series.
What is the status of this engagement?
We started working with them in June 2021, and our partnership is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
BOS has been awesome in terms of communication, attention to detail, and technical knowledge. Moreover, our Facebook ads problem is also something new to them. However, thanks to their attention to detail and knowledge of Facebook, they’ve accomplished the project in a timely manner.
Their pricing is also by far the best we’ve ever had compared to other vendors we’ve met. The team is highly transparent; they know that our franchisees have smaller budgets. Given that, they tailor the service packages that they offer to the franchisees’ budgets.
Our relationship now focuses on the strategic side of things, and we want to keep the partnership because they’ve shown us what they can do on technical matters. It’s a truly valuable engagement, and it’s a good thing that we can engage them on a project-by-project basis.
How did BOS Digital perform from a project management standpoint?
We use group texts to communicate. Sometimes, we call each other or use Google Meet. We don’t use Slack or other apps like that, but they might be using such tools on their end. Meanwhile, if I send them an email, Meredith will usually text me that she’s received the email and that they’re working on my request; we always get a response within the day, which is nice.
What did you find most impressive about them?
BOS is truly on point when it comes to communication and pricing; they understand what we need, and they make it happen. Whenever we meet with them, they bring ideas to us — we always want this in a vendor, and nobody has ever done it except for them.
Are there any areas they could improve?
No, there aren’t any. They’re always one step ahead, so they have nothing to improve.
Do you have any advice for potential customers?
Ask BOS what they provide. They’re a full-service marketing agency, so they have all necessary services in one place, making your engagement with them easy.
the project
LinkedIn Content Strategy for Software Consultancy
“They’re very proactive with recommendations, even outside of the scope that I pay them for.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO and founder of a software engineering consulting firm.
What challenge were you trying to address with BOS Digital?
Since I’m a one-person consulting firm, my biggest challenge was to alleviate some of my time for marketing and sales. I reached out to BOS Digital to help me with my LinkedIn content strategy.
What was the scope of their involvement?
BOS Digital is helping me with my LinkedIn content. First, we had a discovery session where we went over what my company does and what services I provide. We also discussed my challenges and where I see myself in 6–12 months. They provide written content that I review before its posted.
What is the team composition?
I have one main point of contact. They also have a full team of employees that are attentive, responsive, and communicative to my needs.
How did you come to work with BOS Digital?
I met them through another digital marketing agency. That provider realized we weren’t a great fit for what we needed, and they introduced me to BOS.
How much have you invested with them?
I’ve spent $3,000.
What is the status of this engagement?
We started working together in February 2021, and our work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
I’ve seen an increase in views on my LinkedIn profile. I’ve definitely been able to get more LinkedIn connections.
How did BOS Digital perform from a project management standpoint?
They’re very proactive with recommendations, even outside of the scope that I pay them for. We communicate via Slack, monday.com, and text messaging.
What did you find most impressive about them?
They do a great job of listening to the pain points of a company then enlisting the support of the right experts to help solve those business problems.
Are there any areas they could improve?
No, I can’t think of anything.
Do you have any advice for potential customers?
I’d recommend that you have BOS Digital come in, especially if you’re struggling, to see where they can fill in the gap. Smaller companies try to do everything. BOS can help those companies get to the next level.
the project
Website Update & Social Media for Hair Salon
“She makes both herself and the technology that she is using very approachable.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the Salon Coordinator for Denise Antonacci Hair Salon.
What challenge were you trying to address with BOS Digital?
We brought BOS on to assist with updating our website and manage our social media presence as well.
What was the scope of their involvement?
Their team started by updating the design and features of our website to make it more current. From there, they have worked with us over the course of several conference calls to make suggestions for ways we can take advantage of or improve our presence on Instagram and Facebook.
What is the team composition?
I worked directly with Elysia (Partner & Director of Client Services).
How did you come to work with BOS Digital?
Elysia actually came into the Salon and introduced herself to us directly. We had some initial meetings and decided it was a good fit, so we moved forward with them from there.
How much have you invested with them?
The total cost so far was $2,000.
What is the status of this engagement?
We started working together in March 2020 and have an ongoing partnership.
What evidence can you share that demonstrates the impact of the engagement?
The quality of work that they perform is consistently excellent. Everything is delivered on time, and she is always professional and willing to go out of her way to help me with anything I need.
How did BOS Digital perform from a project management standpoint?
We mostly communicated over text and email, although we’ve used Google video to discuss things more in-depth as well. Elysia did a good job of setting up our appointments and sending me a reminder the day before saying that she was looking forward to our call.
What did you find most impressive about them?
She makes both herself and the technology that she is using very approachable. I really appreciated her friendliness and her willingness to explain things in a way that makes the experience very enjoyable to be a part of.
Are there any areas they could improve?
I really don’t have anything negative to say. She’s wonderful.
Do you have any advice for potential customers?
Don’t wait to get started!
the project
Digital Marketing Strategy for Biotechnology Firm
"They are a professional team who are a pleasure to continue working with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I handle communications and social media for a bio science firm, and we launched a consumer product as part of our commercial strategy. I worked on the branding, PR, and website, but digital marketing is beyond me, so I needed to hire someone to help with that arm. Also: The company is a startup, so I am the entire marketing, social, and PR department, so backup was key.
For what projects/services did your company hire BOS Digital?
We needed to implement a digital ad and marketing strategy to first drive brand awareness, and second, to drive sales of our product. This product is a salad dressing available online only with a small budget and the added challenge of not being in-store as well as launching during COVID.
What were your goals for this project?
Brand awareness and sales
How did you select BOS Digital?
I found two local agencies, called both, and was also presented with a consultant. BOS Digital was spot on with our needs and comprehensively expressed tasks, goals, and how they would complete the work.
Describe the scope of their work in detail.
Kickoff meeting: Understanding the company. Setup of online business listing. Keyword discovery. Social Media consultation and strategy alignment. Ad setup and management. Progress meetings and strategy discussion. Running of ads and management of all platforms.
What was the team composition?
Elysia, Jon, Anthony, and now Erika - all with different specialties and at different levels in the company: Social, ad strategy, project and marketing management.
Can you share any outcomes from the project that demonstrate progress or success?
Still in the discovery phase in many cases, but initial results are targeted and extremely promising.
How effective was the workflow between your team and theirs?
Great communication and responsiveness from the team. Ease of understanding and willingness to explain concepts with which I am not familiar. They are a professional team who are a pleasure to continue working with.
What did you find most impressive about this company?
Experience, communication, specialization, authority and organization!! No time is wasted or unnecessary.
Are there any areas for improvement?
Nope!
the project
Social Media Marketing & PPC Services for Real Estate Firm
"I feel like they are very genuine and truly want to help the company grow."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the owner of a real estate firm.
For what projects/services did your company hire BOS Digital?
Social media marketing and google PPC management.
How did you select this vendor and what were the deciding factors?
Seemed the most professional of all the companies I spoke with and we were on the same page.
Describe the project in detail and walk through the stages of the project.
They handle all our firm's social media platforms content and distribution. Also handles our Google PPC campaigns and makes sure we are maximizing our ad spend.
How many resources from the vendor's team worked with you, and what were their positions?
I work with Wendy, Anthony and Jon.
Can you share any outcomes from the project that demonstrate progress or success?
Our firm has gained substantial solid followers and great branding through our social media marketing.
How effective was the workflow between your team and theirs?
BOS is always on top of deadlines and meetings.
What did you find most impressive or unique about this company?
I feel like they are very genuine and truly want to help the company grow.
Are there any areas for improvement or something they could have done differently?
none at this time.
the project
Branding for Law School
"They have excelled at learning about our unique project and helping us to refine our concepts."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the director of the Campbell Law School Innovation Institute.
For what projects/services did your company hire BOS Digital, and what were your goals?
We hired BOSDigtial to develop branding for a new project. Our goal is to develop on continuing legal educational experiences.
How did you select BOS Digital and what were the deciding factors?
We selected this vendor through recommendations from marketing professionals.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
First we went through a discovery phase where the BOS team learned about our vision and helped us to sharpen our vision. They they developed communications strategies, keywords, and digital assets.
How many resources from the BOS Digital team worked with you, and what were their positions?
5 or 6 with various positions ranging from VP to Director Client Service.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
This work is ongoing so we do not have measurable outcomes yet.
How effective was the workflow between your team and theirs?
We had meetings as needed, which were in person and virtual. The meetings were brief and effective.
What did you find most impressive or unique about this company?
What was most impressive was the care and attention that we received . They have excelled at learning about our unique project and helping us to refine our concepts.
Are there any areas for improvement or something they could have done differently?
Their work was personal and engaged. I think the pandemic created some distance, occasionally.
the project
Social Media Management for Freelance Photographer
"They are flexible and are constantly looking for ways to make communication more clear and seamless."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Photographer
For what projects/services did your company hire BOS Digital?
Social Media Management
What were your goals for this project?
To increase following and engagement, help to boost SEO.
How did you select BOS Digital?
A referral from a friend.
Describe the scope of their work in detail.
They post on my facebook and instagram 2 times per week and once per week on my Google My Business page. They have also done video editing for videos that I have posted to Instagram
What was the team composition?
I mostly work with 1 team member, but another member is also involved in meetings on occassion. They also enlist the help of a third team member for some of the copy writing, if I am not mistaken
Can you share any outcomes from the project that demonstrate progress or success?
My revenue increased by about 40% from 2018 to 2019. Covid has put a damper on that in 2020, but my engagement and SEO are still strong
How effective was the workflow between your team and theirs?
Very good. They are flexible and are constantly looking for ways to make communication more clear and seamless
What did you find most impressive about this company?
Their customer service and ability to take constructive criticism with grace. They really care about their clients.
Are there any areas for improvement?
Perhaps helping me stay on top of inquiries that come in through social. We are actively working on this now.