BOS Digital

Please describe your company and your position there.

I handle communications and social media for a bio science firm, and we launched a consumer product as part of our commercial strategy. I worked on the branding, PR, and website, but digital marketing is beyond me, so I needed to hire someone to help with that arm. Also: The company is a startup, so I am the entire marketing, social, and PR department, so backup was key.

For what projects/services did your company hire BOS Digital?

We needed to implement a digital ad and marketing strategy to first drive brand awareness, and second, to drive sales of our product. This product is a salad dressing available online only with a small budget and the added challenge of not being in-store as well as launching during COVID.

What were your goals for this project?

Brand awareness and sales

How did you select BOS Digital?

I found two local agencies, called both, and was also presented with a consultant. BOS Digital was spot on with our needs and comprehensively expressed tasks, goals, and how they would complete the work.

Describe the scope of their work in detail.

Kickoff meeting: Understanding the company. Setup of online business listing. Keyword discovery. Social Media consultation and strategy alignment. Ad setup and management. Progress meetings and strategy discussion. Running of ads and management of all platforms.

What was the team composition?

Elysia, Jon, Anthony, and now Erika - all with different specialties and at different levels in the company: Social, ad strategy, project and marketing management.

Can you share any outcomes from the project that demonstrate progress or success?

Still in the discovery phase in many cases, but initial results are targeted and extremely promising.

How effective was the workflow between your team and theirs?

Great communication and responsiveness from the team. Ease of understanding and willingness to explain concepts with which I am not familiar. They are a professional team who are a pleasure to continue working with.

What did you find most impressive about this company?

Experience, communication, specialization, authority and organization!! No time is wasted or unnecessary.

Are there any areas for improvement?

Nope!

Introduce your business and what you do there.

I am the Salon Coordinator for Denise Antonacci Hair Salon.

What challenge were you trying to address with BOS Digital?

We brought BOS on to assist with updating our website and manage our social media presence as well.

What was the scope of their involvement?

Their team started by updating the design and features of our website to make it more current. From there, they have worked with us over the course of several conference calls to make suggestions for ways we can take advantage of or improve our presence on Instagram and Facebook.

What is the team composition?

I worked directly with Elysia (Partner & Director of Client Services).

How did you come to work with BOS Digital?

Elysia actually came into the Salon and introduced herself to us directly. We had some initial meetings and decided it was a good fit, so we moved forward with them from there.

How much have you invested with them?

The total cost so far was $2,000.

What is the status of this engagement?

We started working together in March 2020 and have an ongoing partnership.

What evidence can you share that demonstrates the impact of the engagement?

The quality of work that they perform is consistently excellent. Everything is delivered on time, and she is always professional and willing to go out of her way to help me with anything I need.

How did BOS Digital perform from a project management standpoint?

We mostly communicated over text and email, although we’ve used Google video to discuss things more in-depth as well. Elysia did a good job of setting up our appointments and sending me a reminder the day before saying that she was looking forward to our call.

What did you find most impressive about them?

She makes both herself and the technology that she is using very approachable. I really appreciated her friendliness and her willingness to explain things in a way that makes the experience very enjoyable to be a part of.

Are there any areas they could improve?

I really don’t have anything negative to say. She’s wonderful.

Do you have any advice for potential customers?

Don’t wait to get started!

Please describe your company and your position there.

Photographer

For what projects/services did your company hire BOS Digital?

Social Media Management

What were your goals for this project?

To increase following and engagement, help to boost SEO.

How did you select BOS Digital?

A referral from a friend.

Describe the scope of their work in detail.

They post on my facebook and instagram 2 times per week and once per week on my Google My Business page. They have also done video editing for videos that I have posted to Instagram

What was the team composition?

I mostly work with 1 team member, but another member is also involved in meetings on occassion. They also enlist the help of a third team member for some of the copy writing, if I am not mistaken

Can you share any outcomes from the project that demonstrate progress or success?

My revenue increased by about 40% from 2018 to 2019. Covid has put a damper on that in 2020, but my engagement and SEO are still strong

How effective was the workflow between your team and theirs?

Very good. They are flexible and are constantly looking for ways to make communication more clear and seamless

What did you find most impressive about this company?

Their customer service and ability to take constructive criticism with grace. They really care about their clients.

Are there any areas for improvement?

Perhaps helping me stay on top of inquiries that come in through social. We are actively working on this now.