Do you have any statistics, metrics, or general feedback to show the success of their work?
I would definitely say that they had a strong operation and provided a lot of well-documented and tailored analyses and recommendations. They didn't spend a lot of downtime in the first month that we started with them, so I was very impressed that they were ready to go right off the bat.
I would give them a lot of credit for working very well with a lot of the stumbling blocks and obstacles that were part of our internal organization. We had access to certain things spread out among a lot of people, and they were very good at working through a lot of that. In my past exposure with agencies, that's sometimes the biggest stumbling block. They're very flexible, and they can work with a lot of the internal structures that companies sometimes come with.
They're very big on performance. We started with zero visibility in terms of rank and exposure on terms like "Web conferencing," "webinars" and "audio conferencing," all of which are relatively competitive. They got us from zero to the first page on some very short tail keywords. We were in the top three for Web conferencing, and number one for audio conferencing, within a six-to-12-month period, which is exactly where they had estimated we would be.
They more than tripled our organic search traffic. We went from having a very small amount of traffic from people searching just for the company itself, to people that were coming in to us not knowing who we were, but knowing we were at the top of the results. This also doubled the amount of leads that we got.
They doubled the amount of leads that we got through our free trial, which caused us to grow our inside sales team by 100 percent. They did a fantastic job on the SEO side, and we had a huge uptick in revenue.
On the paid search side, it was the same thing. We started out at a $3,000 cost per action on our paid search when we did it internally. When we handed it to them, it was about $150, and they took it down to $40, so they greatly reduced the costs we were seeing from our lead search efforts. They actually made it an affordable thing, which allowed us to have a budget available for that.
Is there anything unique about them that really makes Booyah Advertising stand out compared to other companies?
They're very concerned about making sure that your needs are being taken care of. They try to avoid being a maintenance kind of agency, where you don't hear from them after the results are in. They're always looking for new opportunities. They're very invested in their account management. You definitely feel like you can reach out to your account manager, or the experts they have on the team, to get some feedback. They're not big on promising the world to you; they'll give you very real results that they're comfortable with.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
We experienced a large amount of turnover in our account managers on the paid search side. This was not so much the case on the SEO side, but on the paid search side. We had several account managers in the first couple of months, which made things a little complicated.
What advice would you give a future client of theirs?
Make sure you have your goals laid out in your head because it will make everything a little bit faster. As well, make sure you have a good idea of what it's going to take internally to get your logistics through, so when they give you recommendations you have the ability to make the changes.