BONIATO

BACKGROUND

Please describe your company and your position there.

I'm the Communications Lead of a non-partisan, evidence-based, global non-profit focused on addressing the cause and consequences of conflict.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BONIATO?

Our work can be complex due to its innovative nature, and we needed to find a clear, engaging, and informative way to explain what we do for those who don't know us. Boniato came to the rescue and produced a very engaging animation video that has been a great tool to explain our work's nature to broad audiences.

What were your goals for this project?

We hoped the video would explain our approach to a lay audience.

SOLUTION

How did you select BONIATO?

Our team compiled a list of animation agencies in the U.S. and abroad. We really liked Boniato's style of animation and the fact that they had plenty of experience working with non-profits and global organizations just like ours.

Describe the video(s) and the process in detail.

Once we decided to work together, Boniato's team gave us an overview of what the process would look like. Since it was the first time we were working on a project of this nature, it was beneficial to know what to expect at each stage and how it would be involved. Throughout the process, they were extremely patient with delays on our end and very flexible.

Our team played an active role in the scriptwriting process, provided branding materials, and gave feedback at every stage of the process, what we called "validation steps." We worked together to ensure that the language in the script, along with the visual representations, to ensure that they reflected our mission and vision.

What was your vendors' project management or feedback process?

From Boniato's side, there were two staff members involved, the project manager, the artistic director, and the animator, who we never met. They worked with us on several rounds of feedback, always trying to accommodate our thoughts and concerns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When we shared the video with different audiences we always received a positive response. From academics to journalists, all found the video helpful in explaining our work.

How effective was the workflow between your team and theirs?

The project manager in charge of our project was extremely helpful and always very responsive.

What did you find most impressive about this company?

What is unique about them is how creative their team is and how they find solutions to visual challenges successfully.

Are there any areas for improvement?

No, I think they do a terrific job.