Could you share any statistics, metrics, or other feedback from your work with Bolt Brasil?
I don't have any results yet because everything is so new. I'll certainly have more information in one or two months – a better sense of the results of what they have developed. What I do know is that before working with Bolt Brasil, all the company had was a brand from the '90s, a brand that no one recognized. We now have a more modern brand, one that expresses what the company is today and expects to be in the future.
What distinguishes Bolt Brasil from other providers?
What we like about them is that they worked together with us. They consulted with us, but did not come back and tell us what we needed to do. They used a process that involved me, the board, and the CEO in building an understanding of the brand, the values of the brand, and the position of the brand. They involved us in developing the brand, the brand persona, and the website. They involved us and, at the same time, guided us.
When they delivered the final product, everything was in Portuguese, which makes a lot of sense. They are extremely creative and have extensive experience in the market and with other companies. They brought a lot of experience to the table, so we could understand how things work. This has given us a feeling of security about their work. We felt safe about what they are trying to build with us.
It's almost as if they are a part of the company. By the end of the process, they came to understand who we are and what we do. I don't think they have ever worked in our field but, by now, they are almost as expert in the field as we are. They really get inside the client. They try to understand not only what the client wants, but also how the client's market works. They immerse themselves in the world of their clients.
They are always taking notes. In one meeting, I asked them why they are taking notes because it was supposed to be just a presentation meeting. They said that they were trying to understand us. They were trying to understand the culture of the company, how we react to things, who we are, and what we like. They were after that level of understanding of the company. I think that's why they almost became a member of the company.
Is there anything Bolt Brasil could have improved or done differently?
I think there are two things. First, we changed our CEO during the course of their work, so the CEO who hired them is no longer with the company. I've been trying to tell them that they need to create a bond with this CEO, like the bond they had with the CEO who hired them. At the beginning, they didn't pay attention to that because they were already working here. They had me as their major contact in the company and had close relationships with one or two members of the board. They didn't try to get close to the new CEO, but I think a closer relationship with him would be important. My sense is that they have recently begun to do that and that the situation is going to improve.
Second, we experienced a bit of a delay in the project, which was largely our fault. I think Bolt Brasil could have put a little more pressure on us to deliver information more quickly so we didn't slow down the schedule of the project. I hoped they could finish everything in December, but that's not going to happen until the middle of January. It's not that bad, and we've talked about this and now things are speeding up. It's just two companies trying to learn from each other and learn how to work with each other.