Bold Branding Group

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Startup Venture Partnerships. We are a tech company that partners with mobile application startups in exchange for equity to help them design, develop, monetize and launch their apps.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bold Branding Group?

We needed Bold Branding Group’s help in creating a campaign for our company’s launch.

SOLUTION

What was the scope of their involvement?

Bold Branding Group started by designing a special infographic that we used prior to our company's launch. Along with that came a pitch that was coordinated through a webinar presentation. Bold Branding Group gave strong recommendations as to how we could have a more impactful launch. They then led the production of an interactive video that was intended for our website but could also be used along with the infographic. 

What is the team composition?

I worked with Nura (CEO), who was the project manager assigned to coordinate with us. There was also a team in charge of doing the design and video production.

How did you come to work with Bold Branding Group?

I personally knew Nura, and I saw how her work evolved over the years. Bold Branding Group worked on a previous rebranding project for another company I’m part of. That being said, I was happy to hire Nura’s team because I knew they’d give me good results.

How much have you invested with them?

I spent about $3,000.

What is the status of this engagement?

The engagement occurred in October 2020. It only took a couple of weeks for them to complete the project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Bold Branding Group’s work was undoubtedly a 10/10 — everything was on-point, quality-wise. In fact, we received really good feedback from our network. Our business definitely hit its momentum after the launch. These results were already good enough metrics to measure the success of their team’s work.

How did Bold Branding Group perform from a project management standpoint?

Our internal staff mainly used Vision and Backlog to communicate with Nura’s team.

What did you find most impressive about them?

Bold Branding Group possesses unique marketing experience and strategies that I didn’t see anywhere else. This was also something I always liked about Nura’s work. She asked the right questions and brought our vision to life.

Are there any areas they could improve?

It could be a matter of preference because I didn’t like handling last-minute changes, but I thought Nura could refine her time management skills to meet deadlines with more ease. She was in charge of managing the client’s expectations and understanding our vision, so there was a lot of coordination needed to make things happen at a stable pace.

BACKGROUND

Please describe your company and your position there.

I am the VP of Governmental Relations. We are an Executive Branch professional advocacy firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bold Branding Group?

To create and execute branding and marketing strategies for education practice.

What were your goals for this project?

To expand our reach within our target audience.

SOLUTION

How did you select Bold Branding Group?

Based upon their previous work experience.

Describe the scope of their work in detail.

Keeping in line with our goal to promote our brand name, financial potential and social influence, Bold Branding Group developed and implemented a brand and marketing strategy for our policy seminar. They created communication concepts and messages based on sound marketing, communications principles and market knowledge.

What was the team composition?

The Bold team is a small diverse group of marketers, designers and storytellers who are passionate about exceeding expectations. They were a self-managed team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our goals and objectives to increase our target audience were achieved. We were able to successfully launch our first virtual seminar for the Federal government.

How effective was the workflow between your team and theirs?

Superior. The workflow between my team and theirs was very effective.The team was committed to delivering quality work, unforgettable customer experience, and transparency.

What did you find most impressive about this company?

Their professionalism.

Are there any areas for improvement?

No.