We Build and Burnish Brands.

PR and marketing agency, Bob Gold & Associates provides guaranteed results in every contract. The agency was founded in 1997 and along the way, Bob has been named Public Relations Society of America’s (PRSA-LA) 2019 Communications Professional of the Year and inducted as a Cable TV Pioneer.  

The company has launched or grown more than 20 TV sports networks, numerous streaming services, many major cable TV operators and vendors and associations in the industry. Widely recognized as a specialist in the space where technology meets entertainment, the agency is also called upon when reputations need to be enhanced or even saved.  

With offices in Los Angeles and New York City, Bob Gold & Associates co-founded WIN PR Group, an international association of independently owned hi-tech PR agencies, offering clients immediate global resources for projects or campaigns with consistent pricing and centralized management.  

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
1997
Show all +
Redondo Beach, CA
headquarters
  • 1640 South Pacific Coast Highway
    Redondo Beach, CA 90277
    United States
other locations
  • 41 Madison Ave, Suite 3124
    New York, NY 10010
    United States

Portfolio

Key clients: 
Anthem Sports & Entertainment, Cisco, Content Delivery & Security Association , Corning Optical Communications, Media & Entertainment Services Alliance, Nice Label, Opengear, Plume, The Cable Center, Viamedia, and Zenimal
Plume:   Media Relations and Events Image

Plume: Media Relations and Events

The company’s PR goal was cut through the noise at the 2020 Consumer Electronics Show (CES) to ensure media coverage while repositioning itself from being viewed as a Wi-Fi company to being perceived as Smart Home solutions provider.  

 

Bob Gold & Associates (BG&A) secured meaningful media and

analyst attendees without relying on product or customer announcements going into the event. BG&A conducted weekly outreach to key trade, business and consumer media analysts, putting a unique spin on why they needed to attend Plume’s event.  

 

BG&A secured 9 briefings resulting in 27 original story placements, including Forbes, Light Reading, Multichannel News and Stacey on IoT. Highlights from the event were featured by Holland Cooke who airs on 1,000+ radio stations across the nation.  

Ooyala - Media Relations Image

Ooyala - Media Relations

Provide comprehensive media strategies and tactics to elevate Ooyala and ensure it’s perceived as a leader in digital video solutions. This includes media and analyst relations, content creation, speaker placements, securing awards, and on-site event support. The company’s PR goal was to reposition itself from an Online Video Platform (OVP) to a cutting-edge digital video solutions provider. By utilizing Ooyala’s unique data and
industry insights and proactively engaging reporters on breaking news and trends we gained traction. Within the first year of the engagement, BG&A secured 49 briefings resulting in 390 story placements, including The New York Times, TechCrunch, Fortune and Variety. In addition, BG&A secured 11 speaking engagements at industry events like CES and NAB gaining tremendous exposure.
Hong Kong Trade Development Council - Event Image

Hong Kong Trade Development Council - Event

The Hong Kong Trade Development Council (HKTDC) looked for boosting the awareness and driving attendance to their largest business conference in the U.S., “Think Asia, Think Hong Kong” (TATHK). They engaged with BG&A to secure significant media coverage promoting the event.

With the Sino-American trade war and social issues in Hong Kong dominating mainstream US media headlines,

BG&A leveraged sector-specific trade media to communicate the event’s value to assist US businesses to grow in Asia.

Despite the challenge, BG&A exceeded its contracted deliverables within the 5-month engagement, distributing 9 news releases, securing interest in 22 speaker interviews (169% of targeted goal) and securing 224 media placements (135% of targeted goal).

Cisco - Curated Conversation Events Image

Cisco - Curated Conversation Events

BG&A produced newsmaker events for media and analysts at key trade shows in the U.S. and Europe, elevating Cisco’s messaging and leveraging its industry partnerships to cement Cisco as the go-to company driving technological innovations in entertainment and sports video.

BG&A curated the events entirely – developing panel topics, designing landing pages and aggressively conducting outreach, in addition to

negotiating rates for advertising, video shoots, and other promotional opportunities.

Videos and news coverage generated thousands of impressions, and attendance targets were exceeded at each event, which have become destinations for top media and analysts including AP, Variety, CNET, Ovum, Gartner, IHS Markit and more.

Penthera- 2D Multi-Media Video Project Image

Penthera- 2D Multi-Media Video Project

Penthera is on a mission to transform how the world accesses mobile video to ensure audiences can view all kinds of video content seamlessly when and where they want it. Penthera was searching of a cost-effective and fun way to address pain points of streaming provider prospects so they engaged with BG&A for a fresh perspective.

BG&A suggested a 2D multi-media video and art-directed design to keep the style and

tone upbeat. We developed a script and selected stock photography and created story boards and animation.

Penthera’s marketing team was able to equip its sales executives with a professional video for use in PowerPoint decks and its website. This asset helped open doors to new business opportunities including CBS, AMC, Globo and others.

 

New Roads School - Media Relations Image

New Roads School - Media Relations

New Roads School wanted to be viewed as a leading progressive school. It’s authentically diverse student population, mirroring the rich diversity of Los Angeles, devotes no less than 40% of the tuition budget to need-based financial aid every year.

Our integrated campaign included news releases, thought leadership essays, speaker submissions, media alerts and media briefings. BG&A identified the school’s

under-recognized achievements and unique student initiatives and told these stories.

In 8 months, BG&A earned 18 interviews, secured 31 media placements (KTLA, KABC7, The Santa Monica Mirror) and one speaker presentation at the ASCD’s annual conference and placed 2 thought leadership stories.

Penthera - Media Relations Image

Penthera - Media Relations

BG&A’s challenge was to significantly build brand awareness for a start-up enabling video download-to-go software. After advising the client to speak to bigger industry issues, BG&A booked an interview positioning Penthera as industry experts who predicted Netflix would soon adopt downloading.

The trade reporter treated it as a major story, and the prediction immediately

caught the attention of a reporter from Fortune, who went on to interview the client and published a story of their own. The two stories were ultimately picked up by 362 outlets across 41 countries, earning the client more than $10 million in global publicity.
Global Net Solutions - Event Image

Global Net Solutions - Event

BG&A helped launch Global Net Solutions, a 4-person startup introducing a first-of-its-kind IoT security solution equipped with live biometrics, artificial intelligence and machine learning. They wanted to generate awareness and bring the company into the public eye, as the company was seeking investors.

BG&A developed a comprehensive media outreach campaign to launch the S-badge. The product was introduced at

the Consumer Electronics Show (CES) which lead to 12 briefings and 31 original story placements. BG&A also helped develop marketing and sales materials to elevate the brand.

In a 90-day period, GNS gained an abundance of new marketing materials and unprecedented press coverage. BG&A also secured an executive byline placement in SecurityInfoWatch.com potentially reaching 6.5M readers and video interviews.

Viamedia - Media Relations Image

Viamedia - Media Relations

BG&A was retained to solidify and strengthen the company’s reputation, and stabilize and grow its client base. BG&A’s integrated campaign tactics included case studies, bylined columns, surveys, interviews, and securing industry honors. BG&A also mined Viamedia’s advertiser data to secure news opportunities and coverage, including a recurring political advertising heatmap featured in major trades.

BG&A

positioned Viamedia as a technology innovator and thought leader on the evolution of TV advertising and political advertising – a crucial category. Over the initial two-year engagement BG&A distributed 34 news releases, secured 38 briefings and earned 217 original story placements including the Wall Street Journal.

Reviews

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Service Assurance for Advertising Technology Company

"Very easy workflow. Bob and team were very communicative every step of the way and made every deadline."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - May 2019
Project summary: 

Bob Gold & Associates conducted a survey about product perception for an advertising technology company. The team created and distributed the survey, which featured online and phone interviews.

The Reviewer
 
11-50 Employees
 
Denver, Colorado
Chris Pizzurro
VP Global Sales, Canoe Ventures LLC
 
Verified
The Review
Feedback summary: 

The data helped the client get a clear understanding of where we stood in the marketplace. The team maintained an easy workflow marked by communicative. The specialists are professional consultants

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am VP, Global Sales at Canoe Ventures LLC. Canoe is an advertising technology company dedicated to providing software and services to national TV programming networks.

The company performs service assurance for video on demand (VOD) dynamic ad insertion (DAI) on multiple video platforms including set-top-box, IP, and mobile across its 38 million household enabled ecosystem. It performs this managed service this through integration, monitoring, analysis, and resolution resulting in a unified, quality TV experience on all platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bob Gold & Associates?

Market Research

What were your goals for this project?

Canoe was interested in finding out what the market perception was of Canoe the company, and if the market knew of the term Service Assurance.

SOLUTION

How did you select this vendor?

I had been on panels with Bob Gold. After talking with Bob, he understood what we needed to get done, and had the right size company to get it done. I did not need some big firm, but did need more than one person. Bob and his associates were the right balance of size and expertise. We then checked out a few other vendor's, but Bob kept rising to the top.

Describe the project in detail.

Canoe Ventures provides advertisers the best QC platform for managing and monetizing VOD content. The company flawlessly delivers on-demand cable spots to 38 million TV subscribing homes of Comcast, Charter Spectrum, and Cox, under it's Service Assurance banner.

However, Canoe’s Service Assurance program is largely unknown outside of its actual customers. Bob Gold conducted both on-line and on-phone interviews to get both current and potential customers perception of Canoe and of Service Assurance. They then put together a set of recommendation how to capitalize on the findings.

What was the team composition?

Bob and two of his key Associates

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got back a very clear understanding of where we stood in the marketplace with our brand and our product. This information allowed us to put resources in some areas and not in others.

How effective was the workflow between your team and theirs?

Very easy workflow. Bob and team were very communicative every step of the way and made every deadline.

What did you find most impressive about this company?

The easy going, yet professional, nature of working with Bob and his team. They have collectively been doing it for a long time, and their professionalism comes through.

Are there any areas for improvement?

Not in my experience. We asked them for a specific task, and they brought in on time, on budget, and in a friendly manner.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PR Agency of Record for Biotech Firm

"What really sold us was the company's level of enthusiasm and out-of-the-box strategic thinking."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2010 - Jan. 2011
Project summary: 

Bob Gold & Associates served as a PR agency of record to further establish an ingredient brand. They worked to position the company as thought leaders across all industry verticals.

The Reviewer
 
11-50 Employees
 
Wakefield, Massachusetts
Cyndy Hunter
Former VP Marketing, Agion
 
Verified
The Review
Feedback summary: 

Excellent communicators, Bob Gold & Associates was able to translate complex technology into consumable messaging. They helped double consumer awareness, elevated the brand, and drove new business opportunities in key verticals. When needed, they pivoted with ease.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

VP of Marketing at Agion. An ingredient brand, the company offers silver antimicrobial products to diverse industries including healthcare, consumer, water, HVAC, apparel and footwear.

With leading brands as customers including Adidas, Scotsman, Karl Storz and Motorola, the company was also a leader in environmental materials including certifications for Cradle to Cradle, LEEDs and bluesign.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bob Gold & Associates?

Bob Gold was hired as our PR agency of record to further establish the Agion brand and company as thought leaders in this emerging market across all industry verticals.

What were your goals for this project?

Visibility is paramount to ingredient branding strategies and PR played a pivotal role in elevating the brand. Clarity of communication and messaging was also critical given the challenge to translate very complex technology into understandable concepts and language and elevate the true impact and value of utilizing the product.

SOLUTION

How did you select this vendor?

We had already been through several PR agencies prior to engaging Bob Gold. Through a combination of searching and referrals, we found Bob and his firm. Bob in particular immediately 'got' the message and goals we were focused on and what really sold us was the company's level of enthusiasm and out-of-the-box strategic thinking.

Describe the scope of their work in detail.

Monthly retainer, yearly contract. During month one, discovery, strategy, research and prep work. By month 2 we were in full execution mode - from content creation to media pitching.

What was the team composition?

Unlike many other agencies, there was no 'bait and switch'. Rare, but nice, given that we were likely a small account. Bob remained involved directly with several relatively senior PR people on the account managing the day to day.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With a stated goal of increased brand awareness, Bob's PR efforts contributed to a doubling of consumer awareness as measured in brand studies, and was instrumental in building credibility to drive new business opportunities across key verticals.

How effective was the workflow between your team and theirs?

As with any healthy vendor relationship, it was like their team was sitting right next to us - consistent and constant communication flow, shared monthly goals, plans and tactics. Most importantly, pivoted to new opportunities with ease.

What did you find most impressive about this company?

Hands down is the leadership. One of the things any firm values the most for a PR relationship is trust. Trust that the agency will always be thinking of new plans of attack, trust that they 'know best' and will advise/push back accordingly, trust that the relationships they have will pay off and trust that the people you are working with are savvy, smart and (of course) super fun to work with.

Are there any areas for improvement?

None.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PR Campaign for Development Council

"What I admired the most about Bob Gold and his team is how nimble, flexible, and responsive they are."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2019
Project summary: 

A development council hired Bob Gold & Associates to increase brand awareness. They designed a campaign to target relevant trade and general media, to disseminate news, and to draft social media strategies.

The Reviewer
 
501-1,000 Employees
 
Los Angeles, California
Julia Son
Marketing Manager, Hong Kong Trade Development Council
 
Verified
The Review
Feedback summary: 

Bob Gold & Associates exceeded all expectations and KPIs set prior. All numbers were reached despite initial setbacks. The workflow was very effective, and communication was quick and easy. Their team is professional and knowledgable.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at a trade promotional office. My organization is headquarter in Hong Kong with branches offices across multiple continents.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bob Gold & Associates?

We were looking for a PR agency to assist us with the promotion of a local marketing campaign in Los Angeles.

What were your goals for this project?

We wanted to increase overall brand awareness, design an overall campaign that included targeting general and relevant trade media, executive interviews, disseminating news and drafting social media strategies.

SOLUTION

How did you select this vendor?

We searched for local firms with the expertise in the areas mentioned and then invited about 7 agencies to submit a proposal. Appointment was based on strategy proposed, appropriation and match to our needs and cost.

Describe the scope of their work in detail.

After we selected the agency, we had a series of kick off meetings, conferences with our head office communications teams to review requirements and flush out our an. Ultimately, we arranged a weekly a conference call and had scheduled face to face meetings.

The agency was prompt in setting up the team from the very beginning and was accessible throughout the project. When not meeting in person or talking via teleconference , the team was quick to respond to phone calls and emails.

Never missing a deadline, the team was accommodating to impromptu requests or remained flexible when our plans changed.

What was the team composition?

The team comprised of the principle, Bob, Chris the team leader and two support. Others such as Tom in NYC stepped in as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had KPIs set and the agency met and exceeded all expectations. From number of media clippings to executive interviews and press releases, they helped us reach all our numbers despite the many setbacks we had in our campaign.

How effective was the workflow between your team and theirs?

The workflow was very effective. As mentioned, the agency was very quick and effective in setting up the various communications lines between our various offices across multiple time zones.

What did you find most impressive about this company?

Aside from their professionalism and knowledge, I think what I admired the most about Bob Gold and his team is how nimble, flexible and responsive they are.

Are there any areas for improvement?

We were satisfied with their work every step of the way.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Top notch
  • 5.0 Cost
    Value / within estimates
    Extremely reasonable
  • 5.0 Quality
    Service & deliverables
    Excellent work
  • 5.0 NPS
    Willing to refer
    Very

Full Brand Launch for Mindfulness Startup

“Everybody was really excited about the project, and it really made me feel like they genuinely wanted me to succeed.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2019 - Feb. 2020
Project summary: 

Bob Gold & Associates worked closely with a mindfulness and meditation product startup to establish consistent branding materials, develop and launch a website, and conduct PR and marketing campaigns.

The Reviewer
 
2-10 Employees
 
Los Angeles, California
Anna Macsalka
Founder, Zenimal, LLC
 
Verified
The Review
Feedback summary: 

Though the project was put on hold due to unrelated factors, the website and branding work delivered by Bob Gold & Associates exceeded all client expectations. Their team was highly committed to their client’s success and remained flexible throughout any changes in project requirements.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a startup called Zenimal, and we create screen-free mindfulness devices focused on teaching children about mindfulness and meditation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bob Gold & Associates?

We are a very small company and hadn’t launched yet when I approached their team. They were really instrumental in helping me build up the website appropriately and establish a clearer and more cohesive brand in order to break into this new area of the market.

SOLUTION

What was the scope of their involvement?

They helped me to create content for the website and would check in on a weekly basis to provide feedback and establish new goals going forward. The goal of the engagement was for them to walk me through launching the website. We’ve actually put the project on hold due to the Coronavirus in China, but they have been incredibly supportive even through that.

We did a month of prep before the launch, started presale at launch, and then started putting out actual units in December. The products only sell on our website, so it was very important that it was a high-quality presentation that served all of the functions that we needed.

As part of that, they helped with pretty much everything that goes into launching an e-commerce site. They helped put together a more traditional PR campaign when I wanted to avoid social media but were flexible in switching to accommodate that plan when I realized it was more necessary than I had anticipated.

What is the team composition?

I work directly with three members of their team named Chris (VP, Communications, Bob Gold & Associates), Roxanne (Director, Marketing & Communications, Bob Gold & Associates), and Kaitlyn (Account Coordinator, Bob Gold & Associates).

All of them are incredible people, highly effective at what they do, and incredibly committed to the long-term success of their client beyond its impact on their own bottom line.

How did you come to work with Bob Gold & Associates?

I interviewed with three companies that were all local so that I would be able to just go to their office directly. Ultimately, I went with them out of mostly a gut feeling, and I’m really glad I did.

How much have you invested with them?

Because we are a startup, they were kind enough to make our investment fairly nominal. We ended up spending a little under $15,000.

What is the status of this engagement?

The process from when we first started working together to launching the site lasted from October–December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Even though driving traffic to the site wasn’t my initial goal, it became part of our goals toward the end. The biggest metric for me was just getting the website up and running on schedule, which we succeeded in doing thanks to the work that they provided.

How did Bob Gold & Associates perform from a project management standpoint?

They’re very good at tracking and documenting the elements of the process, which really helped us to stay on track. We had weekly calls to make sure that everyone was on the same page, and they were always incredibly responsive through both text and email

What did you find most impressive about them?

Making my company feel special was very important to me and something that they really did well there. Everybody was really excited about the project, and it really made me feel like they genuinely wanted me to succeed. It was a fantastic experience.

Are there any areas they could improve?

No, the only hiccups we had throughout the project were because of me. I didn’t have the best expectations going into the project and ended up turning 180 degrees on things like social media, and even then, they handled that very well and were always flexible, which I really appreciated.

Do you have any advice for potential customers?

Be really clear about your goals. If you come to the table with as specific a goal as possible, they are going to be able to help you attain it, but you can definitely make it easier for them to focus by giving them specifics to work on.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand Awareness for Software Dev Firm

"They are as punctual as a Swiss watch and always highly responsive." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2019 - Ongoing
Project summary: 

Bob Gold & Associates provides public relations and media outreach services in the United States’ market. They’ve worked to increase market reputation and thought leadership.

The Reviewer
 
51-200 Employees
 
Europe
Comms Manager, Global Software Dev Firm
 
Verified
The Review
Feedback summary: 

Internal stakeholders are thrilled with the media coverage Bob Gold & Associates has provided to date. Their flexible communication and high-quality writing resources empower their clients to execute their projects rapidly. Customers can expect a partner with a wide industry network.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Communications Manager at a software company that serves channel partners and end-customers from around the globe. I am in charge of global communications, including media relations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bob Gold & Associates?

We were looking to enhance our company’s brand awareness in the US market. We have limited internal resources and turned to an international PR network of agencies that connected us with Bob Gold & Associates to support us in the US market.

What were your goals for this project?

The main goals of our cooperation with the agency were to improve customer awareness about our company/its products in the US, position our company as a clear market leader, enhance our thought leadership profile, and to generate an ongoing flow of media mentions.

SOLUTION

How did you select this vendor?

We searched for an international PR agency with a strong footprint in the US. We have contacted several agencies featured in various lists or reviews, studied their proposals and selected the one that was strong in our sector and had several partner agencies across the globe, including Bob Gold & Associates.

Describe the scope of their work in detail.

After having selected the umbrella agency, we had a few workshops so they got familiar with our company, our value propositions and core messages, and agreed on the optimal scope of work. Bob Gold & Associates works tightly together with the umbrella agency as well as our team – we have regular conference calls in order to update each other on new opportunities and align on priorities. We have dedicated daily contact people on each side and maintain an online work-in-progress list.

What was the team composition?

We work closely with Account Coordinator, Vice President as well as the Founder and CEO when there are some major things to discuss. We have a matrix project organization with the agency network.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started our cooperation with Bob Gold & Associates, our media coverage in the US has increased significantly, reflecting also in improved web traffic and SEO statistics. The agency has also arranged some outstanding speaking opportunities at US industry events.

How effective was the workflow between your team and theirs?

The workflow was ideal for us – there was no “prescribed” way of communication, but we heard from each other when needed, via email or conference calls. The team is ambitious, proactive, and really wants to help our company reach our goals. They are as punctual as a Swiss watch and always highly responsive. We never feel like a mere client, but perceive the agency as a trustworthy partner that is always open to any questions or concerns we may have.

What did you find most impressive about this company?

We were impressed by the agency’s quick understanding of our rather complex industry and business. They always try to see a larger picture and don’t limit themselves to the scope of work. For example, we can always ask them for their opinion or advice, even though it's not directly related to current projects. They have some great writers, so the content they create hardly needs any edits, which allows us to move forward fast. They also have a strong network of media contacts, making it easy for them to secure great publishing opportunities.

Are there any areas for improvement?

Right now everything seems to be “best practice."

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand Expansion for Event Cinema Company

“They constantly generate new ways to increase our press appeal.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2019 - Ongoing
Project summary: 

Bob Gold & Associates is taking the lead in media outreach. They've developed a PR strategy, messaging platform, tactical execution calendar, and measurement objectives.

The Reviewer
 
51-200 Employees
 
Denver, Colorado
Tom Bracken
VP of Marketing, Fathom Events
 
Verified
The Review
Feedback summary: 

Within four months, Bob Gold & Associates successfully boosted brand awareness and media coverage. Their senior team members are directly involved in the project and continue to catalyze great results.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the VP of Marketing for the leading event cinema company in the US. We distribute more than 150 titles each year in a variety of genres, including classic movies, anime, faith, and live sports.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bob Gold & Associates?

We wanted to increase awareness of our company and broaden coverage in general media outlets.

What were your goals for this project?

We established metrics for the number of tier one interviews and coverage.

SOLUTION

How did you select this vendor?

I had a long-standing awareness of Bob Gold & Associates, as a previous company I worked for hired them to help with its PR initiatives.

Describe the scope of their work in detail.

Bob Gold & Associates designed our strategy, messaging platform, tactical execution calendar, and measurement objectives.

What was the team composition?

This is a small, hands-on agency that gives the best insights from their most experienced team members. The senior people we work with are the ones delivering the results.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a dramatic increase in awareness and press coverage in the four months since we started the project.

How effective was the workflow between your team and theirs?

I work closely with them daily, and we meet every week. For Bob Gold and Associates, tracking and reporting are key components of the workflow. They provide detailed weekly status reports that drive action on all of our deliverables.

What did you find most impressive about this company?

I’m impressed with the depth of industry knowledge and their understanding of our business. They constantly generate new ways to increase our press appeal.

Are there any areas for improvement?

No, I can’t think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Public Relations for IoT Device Manufacturing Company

"They did a great job introducing our company to the world."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2017 - Ongoing
Project summary: 

Bob Gold & Associates led a traditional PR campaign and product launch, writing bylined articles and pitching to various media outlets.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Michael Elias
Founder & CEO, Global Net Solutions
 
Verified
The Review
Feedback summary: 

The number of articles and the amount of visibility have increased markedly since Bob Gold & Associates was first engaged. Their consistent communication, responsiveness, and client-focused approach justify the investment and make them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Global Net Solutions. We manufacture smart security and business intelligence solutions. Our primary solution is the S-Badge, which is a secure, smart, and safe access control badge.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bob Gold & Associates?

We needed help to start marketing the product, and spreading the word about our company as a whole.

SOLUTION

What was the scope of their involvement?

Bob Gold & Associates started by meeting with us to understand the business and what differentiates us from the competition. They advise on key messaging and help us highlight the key factors of our product. They also identified the markets we need to target. We decided to target CES 2018 in Las Vegas as part of a strategy to achieve maximum exposure.

In terms of content, they refined the information about the company and our leadership bios. They also created bylined articles. Using their contacts, they led the engagement and outreach to various media outlets.

What is the team composition?

I work with several members of their team, including the director of marketing and the director of PR. I also work directly with Bob (principal, Bob Gold & Associates) on the high-level design and strategy.

How did you come to work with Bob Gold & Associates?

I happened to drive by their office in Redondo Beach during the time I was looking to hire a PR firm. I stopped in and met Bob. We clicked right away and set up a formal meeting. He sounded very interested in the product, and he had excellent media contacts. I felt he was interested on a personal level and not just as a business relationship.

How much have you invested with them?

We spent $15,000 plus out-of-pocket expenses.

What is the status of this engagement?

The main project took place between October 2017–January 2018. We’re still working on and off on various projects for Global Net Solutions, and I’m talking to them about doing work for another company that I own.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They did a great job introducing our company to the world. The amount of exposure they were able to get us in three months’ time was excellent. The exposure at CES alone was more than 150,000 people in just one day. They also set up a lot of interviews at the event, which introduced us to a variety of news agencies and reporters. We were featured in a number of articles, including the CES magazine. They did a wonderful job crafting a successful PR campaign and launch. In particular, Bob's experience and guidance were very valuable.

How did Bob Gold & Associates perform from a project management standpoint?

Their team is on top of everything. We had a weekly meeting leading up to CES. They focused on what needed to be done and streamlining the approval process. Given the short time frame, they quickly got the project going in the right direction. They were very professional and focused on success.

What did you find most impressive about them?

I really appreciate their dedication. They have a very good relationship with their clients. The way they got to know us on a personal level definitely made a huge difference. Unlike with a larger firm, I never felt like we got lost amongst their clients. Their focused attention has a huge impact not only on the value they offer but also in the message that is sent to the end customer. Their caring is reflected in their work.

Are there any areas they could improve?

We haven't done any digital marketing yet, which is where I think we need to focus next. I’m not sure why we didn't discuss digital marketing in our initial meeting. I don't know if it’s something they offer. It would make them really stand out if they did offer digital marketing alongside the traditional PR.

5.0
Overall Score It's been fun working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never missed a deadline, and always let us know if they had to reschedule.
  • 5.0 Cost
    Value / within estimates
    I’d have paid three times more for the same work anywhere else.
  • 5.0 Quality
    Service & deliverables
    They produce high quality deliverables.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them to multiple people.

Public Relations for Entertainment & Media Innovation Company

"[Bob Gold & Associates] provides a good product, a good profit, and good process management."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2013 - Ongoing
Project summary: 

Bob Gold & Associates used social media work and industry outreach to increase website views, as well as drive event awareness and involvement.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Guy Finley
Executive Director & Founder, MESA
 
Verified
The Review
Feedback summary: 

The Bob Gold team produces results online and off by helping to boost traffic, engagement, and event attendance. They perform perfectly as facilitators and as brand ambassadors, fostering longstanding trust. They deliver high-quality solutions in the face of an ever-increasing workload.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the executive director and founder of the Media Entertainment Services Alliance (MESA). We're a trade group that communicates with content creators and represents the vendor point of view in software evolutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bob Gold & Associates?

We wanted to expand our reach across the industry and make sure that we  communicated our products and our offerings effectively.

SOLUTION

What was the scope of their involvement?

Bob Gold & Associates distribute our press releases to a broader audience. From a practical perspective, they get people engaged and involved in what we're doing. Since they’re a good representative of my brand outside of my sphere, we rely on them to drive people to our events. They broaden our reach, and engage people in what we do.

What is the team composition?

Being the founder, I tend to work more with Bob (Founder and CEO, Bob Gold & Associates), but his team works directly with my team. Bob and I will conceptualize something that he will then pass along to his team, and my team will facilitate.

How did you come to work with Bob Gold & Associates?

We knew each other through our events, and also through him turning clients on to what we do.

What is the status of this engagement?

We have worked with them for almost five years, and are still currently working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Whether it's social media, e-mail, or driving traffic to our site, Bob's been very effective in achieving results. We’ve seen increases in subscribers, clicks, and likes, because of his social media work.

How did Bob Gold & Associates perform from a project management standpoint?

Part of his team interacting with my team is making sure deliverables are on track. They’re very project management-oriented. Bob’s done a wonderful job in terms of keeping me on schedule and keeping the pieces in place even when things are incredibly hectic.

What did you find most impressive about them?

Bob’s an incredibly personable talent in the industry. I only rely on a few people to represent my brand on stage. I call them my champions, and Bob is a champion. When moderating a session, he allows people the opportunity to speak their mind and is engaged without being overbearing. At the same time he pushes people to stay invested, keep connected, and keep things moving forward.

Are there any areas they could improve?

I don't have much advice in terms of how he should run it any differently, and I certainly don't have any issues. He provides a good product, a good profit, and good process management.

Do you have any advice for potential customers?

Vendors will sometimes use a trade association as their PR company. It is nice to have Bob as a professional and trusted partner to offload some work if my team ever gets in over their heads in terms of PR need.

5.0
Overall Score I've had a great experience with them. I continue using them, and I'd use them again in a heartbeat.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    He integrated into my workflow rather than forcing me to integrate into his workflow, which has been a huge benefit for my team.
  • 5.0 Cost
    Value / within estimates
    I know that I 'm going to get twice as much work out of him than a larger agency or a more specialized firm.
  • 5.0 Quality
    Service & deliverables
    It’s all great: the work they’ve produced, their follow-through, and profits they’ve helped us make.
  • 5.0 NPS
    Willing to refer

Brand Awareness for Television Ad Sales Organization

“They’re the best firm we've ever worked with.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2005 - Ongoing
Project summary: 

Bob Gold & Associates continually provides various PR functions to increase brand awareness and name recognition. Their services include press releases, event planning, and brand story consultation.

The Reviewer
 
201-500 Employees
 
Lexington, Kentucky
Becky Jones
Chief Marketing & People Officer, Viamedia
 
Verified
The Review
Feedback summary: 

Their efforts improved brand awareness and facilitated company growth. Bob Gold & Associates exceed project expectations and engage a forward-thinking approach. They proactively pursue new initiatives to work ahead of industry standards. Frequent communication circumvents time zone limitations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the chief marketing and people officer for Viamedia. We represent television providers and sell advertising opportunities on television and digital platforms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bob Gold & Associates?

Most of our marketing and brand awareness leveraged the cable operators we’ve represented in the past. As a result, there wasn't as much name recognition associated with Viamedia because we primarily promoted the partners we represented in the marketplace. We needed a marketing and communications agency to get our name out and increase brand awareness.

SOLUTION

What was the scope of their involvement?

They implemented a methodical process when approaching our company’s needs. Bob Gold & Associates listened to an overview of our goals and challenges to establish how they could best get our brand the recognition we were seeking. We’ve since worked with them for many years and they’ve provided countless deliverables like press releases and op-ed articles. They offer other PR services as well like event planning. If an event includes a TV appearance, they coordinate the details and prepare our CEO’s talking points. After filming, they ensure the footage gets to the right people and can be further leveraged.

What is the team composition?

We work directly with Bob (Founder, Bob Gold & Associates) and three other members of his team.

How did you come to work with Bob Gold & Associates?

Bob’s been a pillar of the cable advertising industry for many years. We asked around for references whenever we needed a PR firm and Bob Gold & Associates came up every time. We would’ve worked with them sooner, but they always had a conflict of interest. Before the engagement, we were both at a trade show around the time a major industry consolidation deal fell through. This circumstance created an opening that allowed Bob to work with us, so we took advantage of the opportunity.

What is the status of this engagement?

We started working together in August 2005 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their efforts to raise brand awareness helped us sign new partners and grow as a company. Bob Gold & Associates ensure we exceed our annual goals of CEO TV appearances and headline placements in core media publications. They’re the best firm we've ever worked with. I'm proud to call Bob and everyone at the firm a friend after all these years. They have the best interest of their clients at heart. There's no question, they’ve done a fantastic job for us.

How did Bob Gold & Associates perform from a project management standpoint?

Communication varies depending on our PR needs that quarter, but we often stay in constant contact with them. There’ve been times when I spoke to Bob and his team at least once a day. They send weekly reports that outline what they’ve completed and the progress being made on outstanding deliverables. They keep us in the loop even when we scale down our efforts for a period. They also send quarterly reports that keep everyone on the same page.

What did you find most impressive about them?

They always pitch creative ideas for us to engage with our industry and become thought leaders in emerging areas. They don’t wait for us to bring projects to them.

Are there any areas they could improve?

The only potential challenge we faced was the time zone difference. However, Bob starts his day early and is often available whenever needed. Also, one of his team members works out of our time zone and that further mitigates potential communication issues.

5.0
Overall Score I learn something new every time we work with them.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Some things are out your control and no one’s perfect.
  • 5.0 Cost
    Value / within estimates
    They’re expensive but worth every penny.
  • 5.0 Quality
    Service & deliverables
    They know our business and work ahead of trends.
  • 5.0 NPS
    Willing to refer
    I give them the highest praise and recommendation.

Public Relations for Mobile Video Software Company

“They act as an extension of our marketing department and are genuine partners.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2017 - Ongoing
Project summary: 

Bob Gold & Associates supports marketing and PR initiatives for a technology company. They conduct research and provide sales collateral materials and conferencing solutions.

The Reviewer
 
1-10 Employees
 
New York, New York
Dan Hurwitz
Chief Revenue Officer, Penthera
 
Verified
The Review
Feedback summary: 

Their recent contributions to a research study led to a major deal. They constantly bring new ideas and suggestions to the table and the partnership works well. They make sure deadlines are met and provide good ROI.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Penthera is a technology company specializing in the mobile video viewing experience. Our software improves video streaming and download processes and resolves buffering and network overload issues. As chief revenue officer, I’m in charge of all sales and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bob Gold & Associates?

We want to be seen in the marketplace as the go-to experts in our field, fueled by strong PR and marketing campaigns. They provide those outsourced services.

SOLUTION

What was the scope of their involvement?

We have meaningful weekly calls where we discuss our marketing and PR initiatives. They keep a very detailed spreadsheet of the different topics we discuss and the initiatives that come from those discussions. They ask what we hope to accomplish and help with research studies. Once we complete the research, they help us turn those findings into good stories for press releases. They constantly follow up and bring new ideas and suggestions to us on a regular basis. I recently hired a new head of marketing who will take the lead on our side of the relationship with them.

They’re also involved in our outward-facing communication and our conference and event scheduling. They help create sales collateral materials, including PowerPoint decks, sell sheets, and video content.

What is the team composition?

I work with Bob (Principal, Bob Gold & Associates), Roxanne (Account Director, Bob Gold & Associates), and Linda (Senior Account Executive, Bob Gold & Associates). There is another gentleman in the background who runs numbers and analytics.

How did you come to work with Bob Gold & Associates?

Our CEO has a long-term working relationship with Bob. When I joined the company in October, I inherited the partnership. I met with members of the team and really like them. I decided to move forward with them.

What is the status of this engagement?

The relationship began before I joined the company and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The process works really well, but we’re not measuring statistics yet. I’ve been with the company for a few months and am building out our upper sales funnel analytics. Anecdotally, Bob and his team fielded a research study that we published. Partly thanks to their contributions, I’m in the contract stage of a huge deal that will pay for the past couple years of their involvement. That’s just one deal and we expect more. They’re absolutely beneficial.

How did Bob Gold & Associates perform from a project management standpoint?

I give them delivery dates and they push me to meet deadlines. They make sure I stay on task and on schedule. They do a wonderful job.

What did you find most impressive about them?

They’re all about the relationship, they don’t feel like a vendor. They act as an extension of our marketing department and are genuine partners. I really appreciate that.

Are there any areas they could improve?

I’m still trying to feel out their strengths. Their heritage is in the cable media space, while I have a digital media marketing background. I’d love to see them grow their expertise in that field.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re persistent and keep me on task.
  • 4.0 Cost
    Value / within estimates
    ROI has been very positive during my personal interaction with them. We’re still waiting to see the impact of an incoming deal.
  • 4.5 Quality
    Service & deliverables
    They listen, make notes, and follow up to get the job done right. They’re very thorough.
  • 5.0 NPS
    Willing to refer
    I want to keep them all for myself, but I’m happy to recommend them.