What was the scope of their involvement?
They helped me to create content for the website and would check in on a weekly basis to provide feedback and establish new goals going forward. The goal of the engagement was for them to walk me through launching the website. We’ve actually put the project on hold due to the Coronavirus in China, but they have been incredibly supportive even through that.
We did a month of prep before the launch, started presale at launch, and then started putting out actual units in December. The products only sell on our website, so it was very important that it was a high-quality presentation that served all of the functions that we needed.
As part of that, they helped with pretty much everything that goes into launching an e-commerce site. They helped put together a more traditional PR campaign when I wanted to avoid social media but were flexible in switching to accommodate that plan when I realized it was more necessary than I had anticipated.
What is the team composition?
I work directly with three members of their team named Chris (VP, Communications, Bob Gold & Associates), Roxanne (Director, Marketing & Communications, Bob Gold & Associates), and Kaitlyn (Account Coordinator, Bob Gold & Associates).
All of them are incredible people, highly effective at what they do, and incredibly committed to the long-term success of their client beyond its impact on their own bottom line.
How did you come to work with Bob Gold & Associates?
I interviewed with three companies that were all local so that I would be able to just go to their office directly. Ultimately, I went with them out of mostly a gut feeling, and I’m really glad I did.
How much have you invested with them?
Because we are a startup, they were kind enough to make our investment fairly nominal. We ended up spending a little under $15,000.
What is the status of this engagement?
The process from when we first started working together to launching the site lasted from October–December 2019.