What evidence can you share that demonstrates the impact of the engagement?
Whether it's social media, e-mail, or driving traffic to our site, Bob's been very effective in achieving results. We’ve seen increases in subscribers, clicks, and likes, because of his social media work.
How did Bob Gold & Associates perform from a project management standpoint?
Part of his team interacting with my team is making sure deliverables are on track. They’re very project management-oriented. Bob’s done a wonderful job in terms of keeping me on schedule and keeping the pieces in place even when things are incredibly hectic.
What did you find most impressive about them?
Bob’s an incredibly personable talent in the industry. I only rely on a few people to represent my brand on stage. I call them my champions, and Bob is a champion. When moderating a session, he allows people the opportunity to speak their mind and is engaged without being overbearing. At the same time he pushes people to stay invested, keep connected, and keep things moving forward.
Are there any areas they could improve?
I don't have much advice in terms of how he should run it any differently, and I certainly don't have any issues. He provides a good product, a good profit, and good process management.
Do you have any advice for potential customers?
Vendors will sometimes use a trade association as their PR company. It is nice to have Bob as a professional and trusted partner to offload some work if my team ever gets in over their heads in terms of PR need.