Bob Gold & Associates

BACKGROUND

Introduce your business and what you do there.

Founded in 2005, Commit is a growing international tech R&D firm with offices in New York, Israel and the Ukraine. Its 500+ multidisciplinary innovation experts specialize in a range of advanced technologies and applications for multiple business sectors, including Fintech, Medtech, Martech, consumer goods and more. To date, the company has designed over 1,200 projects for more than 1,000 companies, ranging from small startups to global brands like IBM, Salesforce, Citi, Taboola, SanDisk and many others. 

Commit offers innovative, end-to-end technology solutions by developing custom software and IoT platforms for clients looking to build their next gen product. Commit’s complete and comprehensive engineering powerhouse of resources and proprietary Flexible R&D methodology helps transform its clients’ technology visions into high-quality products while reducing costs and improving time-to-market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bob Gold & Associates?

As we were launching into the North American market, we wanted to make sure that people knew about our services. We wanted to build awareness about the company and confidence in our capabilities. It was imperative that people knew about our clients' successes, the variety of projects we've completed and to showcase the great work we’ve already done.

While we are extremely well-known in Israel, we’re not necessarily known in the US. One of the ways we wanted to address that was to hire a PR firm that would be able to professionally put together a proper roadmap for how we wanted to communicate in the US market.

SOLUTION

What was the scope of their involvement?

There were a number of key deliverables that made up the original scope of work. Our plan was to ramp up traditional PR activities as we built awareness in the US taking us from the start of our contract in February to December of this year. As we got to know one another better and the Bob Gold & Associates team got a better handle on our needs and approach, we fine-tuned the SOW. Some of the agreed-upon deliverables include news announcements, story placements, media briefings, and executive bylines.

One of the key factors for us was to focus on Clutch, because Clutch is a well-known entity in the US market. While the original SOW included writing and prepping Clutch case studies and customer reviews, there were items like the Clutch rankings and leaders matrix that weren’t part of the original scope, but became part of the deliverables. In addition, they help us with our LinkedIn posts, case study media placements, and while it hasn’t happened yet, they’ll be helping us with speaking engagements and award submissions later on.

What is the team composition?

The key players I’ve had interactions with Bob (Founder, President & CEO), Beth (VP of Client Services), Chris (VP of Communications), and Robert (Associate Account Executive). I’ve also worked with two different people on the social media side namely Roxanne (Former Director of Marketing & Communications), and now Anabella (Associate Account Executive).

How did you come to work with Bob Gold & Associates?

I was given a referral by somebody who I trust and who has worked with them in the past. I was very happy because they were professional and had measurable results — there were ways to track their deliverables and progress based on KPIs. They've also been very flexible and understood what I was looking to accomplish and created a ramp-up approach that grew with our needs.

How much have you invested with them?

By the end of the year, our total investment will be around $80,000–$90,000.

What is the status of this engagement?

The ongoing partnership started in February 2021. We’re contracted through December.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Bob Gold & Associates definitely delivers. We’re ranked as the number two IoT firm in New York on Clutch that’s based on the leaders’ matrix, and we’re also ranked in the top 15 for data. As for earned story placements, they’ve surpassed the target for the year in just the first five months.

Apart from that, they’ve also delivered on things that were not asked of them, which is nice. I’ve not only had positive feedback from my own team, but from other folks as well. Bob Gold & Associates are doing a good job of positioning us in a professional manner, in the way that we agreed to do.

How did Bob Gold & Associates perform from a project management standpoint?

I think they’re phenomenal from a project management standpoint. They have a regular report card and project timeline which we view regularly, but they also follow up and push to make sure I do my part. There a lot of things that can fall through the cracks especially when you’re waiting for somebody else to give you some information that you need, so I would say they’re very responsive and communicative.

They’ve gone out of their way to get to know our company and what we do. They’re just understanding more and more and they constantly bring in new ideas — and that’s something that only happens if they actually care about the company.

We typically communicate through email and we’d have regular calls, but I feel comfortable knowing I’m able to text and call them if I need to.

What did you find most impressive about them?

We’re impressed by the quality of their work, communication, and delivery. They make it very clear what’s going to happen and when the time comes, they will deliver what they said they would.

Are there any areas they could improve?

The only unfortunate thing from my perspective is that they’re west coast based, I’m east coast based, and a lot of the talent and leadership of my company is Israel-based. We have time zone issues, but they go above and beyond to address them.

Do you have any advice for potential customers?

I would say you need to know what you want, and you have to be ready to play your role in creating things — because you can’t just outsource accountability. Be clear with what you want and what you need, then when they start delivering exactly what you asked for, you’re going to have to be ready to put in the work yourself.

BACKGROUND

Please describe your company and your position there.

Royalty Network is a leading independent Music Publisher, specializing in active, hands-on, administration of hundreds of clients. I am the CEO/President and founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bob Gold & Associates?

To assist in launching out Black Empowerment Thru Music initiative.

What were your goals for this project?

Our goal was to set out an initiative with quantifiable goals that aligned with our Company mission statement and kicked off our program in support of Black Lives Matter.

SOLUTION

How did you select Bob Gold & Associates?

After interviewing a few firms we felt had the experience in dealing with Media firms, it was clear Bob Gold Associates was the perfect choice.

Describe the scope of their work in detail.

After selecting Bob Gold & Associates we had several start up meetings to hash out our messaging and how we would get to the end result we were seeking. Bob and his team laid out the necessary schematics to approach our intended result in an organized and efficient manner.

What was the team composition?

The team we deal with was made of Bob himself, his VP, Beth, and an associate, Chris.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The initiative we set out to launch was indeed achieved and we've continue to further enhance it and remain active with it, until today.

How effective was the workflow between your team and theirs?

The workflow between our offices was extremely effective. Bob and his team would calendar our next meetings before we'd end any session, and remained reachable in the time between any scheduled meetings. Their ability to communicate and remain in contact was seamless.

What did you find most impressive about this company?

Bob and his team are very well thought out and forward thinking. They thoroughly discuss any potential pitfalls we might encounter, and determine a clear road map to be followed, depending on the outcome of any messaging.

Are there any areas for improvement?

I can't say there's anything they could improve on. Of course if it was free maybe I'd applaud even louder, but, in the end we all know, you get what you pay for.

BACKGROUND

Please describe your company and your position there.

Viamedia’s mission is to deliver effective cross-media strategies for our advertisers while increasing value for partners, employees and shareholders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bob Gold & Associates?

Transition of current CEO to new CEO

What were your goals for this project?

Proactively message to the industry the transition from our current CEO to a new CEO. In addition, communicate seamless business during the transition.

SOLUTION

How did you select Bob Gold & Associates?

Bob and team, have been an incredible asset to our organization for nearly a decade. This team has exceeded all expectations regarding public relations during that term. We have been pleased with their communication and attention to detail.

Describe the scope of their work in detail.

Bob and team have been active in our public relations and industry communication efforts for nearly a decade.

What was the team composition?

Bob and Chris worked on this project

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We could not have been more pleased with Bob and Chris's focus, time and results. We can always count on this team to exceed expectations.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

Transparent communication, press management and attention to detail.

Are there any areas for improvement?

None

UPDATED REVIEW

This review was published on March, 29 2018.

Becky Jones

Chief Marketing & People Officer, Viamedia

Marketing & Advertising

201-500 Employees

Lexington, Kentucky

Confidential

Aug. 2005 - Ongoing

Project summary: 
Bob Gold & Associates continually provides various PR functions to increase brand awareness and name recognition. Their services include press releases, event planning, and brand story consultation.

Feedback summary: 
Their efforts improved brand awareness and facilitated company growth. Bob Gold & Associates exceed project expectations and engage a forward-thinking approach. They proactively pursue new initiatives to work ahead of industry standards. Frequent communication circumvents time zone limitations.

BACKGROUND

Introduce your business and what you do there.

I’m the chief marketing and people officer for Viamedia. We represent television providers and sell advertising opportunities on television and digital platforms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bob Gold & Associates?

Most of our marketing and brand awareness leveraged the cable operators we’ve represented in the past. As a result, there wasn't as much name recognition associated with Viamedia because we primarily promoted the partners we represented in the marketplace. We needed a marketing and communications agency to get our name out and increase brand awareness.

SOLUTION

What was the scope of their involvement?

They implemented a methodical process when approaching our company’s needs. Bob Gold & Associates listened to an overview of our goals and challenges to establish how they could best get our brand the recognition we were seeking. We’ve since worked with them for many years and they’ve provided countless deliverables like press releases and op-ed articles. They offer other PR services as well like event planning. If an event includes a TV appearance, they coordinate the details and prepare our CEO’s talking points. After filming, they ensure the footage gets to the right people and can be further leveraged.

What is the team composition?

We work directly with Bob (Founder, Bob Gold & Associates) and three other members of his team.

How did you come to work with Bob Gold & Associates?

Bob’s been a pillar of the cable advertising industry for many years. We asked around for references whenever we needed a PR firm and Bob Gold & Associates came up every time. We would’ve worked with them sooner, but they always had a conflict of interest. Before the engagement, we were both at a trade show around the time a major industry consolidation deal fell through. This circumstance created an opening that allowed Bob to work with us, so we took advantage of the opportunity.

What is the status of this engagement?

We started working together in August 2005 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their efforts to raise brand awareness helped us sign new partners and grow as a company. Bob Gold & Associates ensure we exceed our annual goals of CEO TV appearances and headline placements in core media publications. They’re the best firm we've ever worked with. I'm proud to call Bob and everyone at the firm a friend after all these years. They have the best interest of their clients at heart. There's no question, they’ve done a fantastic job for us.

How did Bob Gold & Associates perform from a project management standpoint?

Communication varies depending on our PR needs that quarter, but we often stay in constant contact with them. There’ve been times when I spoke to Bob and his team at least once a day. They send weekly reports that outline what they’ve completed and the progress being made on outstanding deliverables. They keep us in the loop even when we scale down our efforts for a period. They also send quarterly reports that keep everyone on the same page.

What did you find most impressive about them?

They always pitch creative ideas for us to engage with our industry and become thought leaders in emerging areas. They don’t wait for us to bring projects to them.

Are there any areas they could improve?

The only potential challenge we faced was the time zone difference. However, Bob starts his day early and is often available whenever needed. Also, one of his team members works out of our time zone and that further mitigates potential communication issues.

Star Ratings:

Overall Rating: 5

Quality: 5

Schedule: 4.5

Cost: 5

Willing to refer: 5 

BACKGROUND

Introduce your business and what you do there.

I’m SVP and chief program officer of a 501c3 educational nonprofit that was established by the early pioneers of the cable industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bob Gold & Associates?

We made a pivot more towards the future of the industry and we created an academy that teaches the process of entrepreneurship. It’s an 8-week course and we needed help raising our brand awareness.

SOLUTION

What was the scope of their involvement?

They helped us raise awareness of our new pivot and our president and CEO. The team secured speaking opportunities at conferences and trade shows and helped create an international comprehensive industry calendar for a members-only website. They also created ambassador programs for us in Los Angeles, with recruitment and planning. Additionally, the team provides ongoing counsel and creative ideas.

What is the team composition?

We work with Bob (Owner).

How did you come to work with Bob Gold & Associates?

Bob was representing a company that he brought to our table as a potential partner. It was a very successful collaboration. When we made the pivot, we knew Bob would be the right person to help us.

What is the status of this engagement?

We started working together in January 2019, and we wrapped up in June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were top-notch. I always felt that Bob was focused on us and was easy to get a hold of. He was always available when we needed him.

How did Bob Gold & Associates perform from a project management standpoint?

We used text, email, phone call, and had 2–3 in-person meetings in person. They were excellent with scheduling, and we had weekly meetings. Our conversations increased as they needed to around deadlines. The team was flexible throughout our engagement, too.

What did you find most impressive about them?

Bob is a hoot. He’s a great, out-of-the-box thinker and always brings big ideas to the table. He’s very practical and had a good idea of where we wanted to head as a company. Bob took the time to develop a strong relationship with our team.

Are there any areas they could improve?

This isn’t a criticism but there’s just not enough time in the day to implement all of the great ideas we came up with.

Do you have any advice for potential customers?

Bob is not a typical consultant.  When you're on board, you have his full attention and that of his team. He’s always thinking about us and is fully engaged.

Bob is a big picture person. If you bring him on for one thing, he’s always looking at how things will work together. Even if a piece of it is out of his scope of work, he’s always looking at the big picture.

BACKGROUND

Please describe your company and your position there.

I am VP, Global Sales at Canoe Ventures LLC. Canoe is an advertising technology company dedicated to providing software and services to national TV programming networks.

The company performs service assurance for video on demand (VOD) dynamic ad insertion (DAI) on multiple video platforms including set-top-box, IP, and mobile across its 38 million household enabled ecosystem. It performs this managed service this through integration, monitoring, analysis, and resolution resulting in a unified, quality TV experience on all platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bob Gold & Associates?

Market Research

What were your goals for this project?

Canoe was interested in finding out what the market perception was of Canoe the company, and if the market knew of the term Service Assurance.

SOLUTION

How did you select this vendor?

I had been on panels with Bob Gold. After talking with Bob, he understood what we needed to get done, and had the right size company to get it done. I did not need some big firm, but did need more than one person. Bob and his associates were the right balance of size and expertise. We then checked out a few other vendor's, but Bob kept rising to the top.

Describe the project in detail.

Canoe Ventures provides advertisers the best QC platform for managing and monetizing VOD content. The company flawlessly delivers on-demand cable spots to 38 million TV subscribing homes of Comcast, Charter Spectrum, and Cox, under it's Service Assurance banner.

However, Canoe’s Service Assurance program is largely unknown outside of its actual customers. Bob Gold conducted both on-line and on-phone interviews to get both current and potential customers perception of Canoe and of Service Assurance. They then put together a set of recommendation how to capitalize on the findings.

What was the team composition?

Bob and two of his key Associates

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got back a very clear understanding of where we stood in the marketplace with our brand and our product. This information allowed us to put resources in some areas and not in others.

How effective was the workflow between your team and theirs?

Very easy workflow. Bob and team were very communicative every step of the way and made every deadline.

What did you find most impressive about this company?

The easy going, yet professional, nature of working with Bob and his team. They have collectively been doing it for a long time, and their professionalism comes through.

Are there any areas for improvement?

Not in my experience. We asked them for a specific task, and they brought in on time, on budget, and in a friendly manner.

BACKGROUND

Please describe your company and your position there.

VP of Marketing at Agion. An ingredient brand, the company offers silver antimicrobial products to diverse industries including healthcare, consumer, water, HVAC, apparel and footwear.

With leading brands as customers including Adidas, Scotsman, Karl Storz and Motorola, the company was also a leader in environmental materials including certifications for Cradle to Cradle, LEEDs and bluesign.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bob Gold & Associates?

Bob Gold was hired as our PR agency of record to further establish the Agion brand and company as thought leaders in this emerging market across all industry verticals.

What were your goals for this project?

Visibility is paramount to ingredient branding strategies and PR played a pivotal role in elevating the brand. Clarity of communication and messaging was also critical given the challenge to translate very complex technology into understandable concepts and language and elevate the true impact and value of utilizing the product.

SOLUTION

How did you select this vendor?

We had already been through several PR agencies prior to engaging Bob Gold. Through a combination of searching and referrals, we found Bob and his firm. Bob in particular immediately 'got' the message and goals we were focused on and what really sold us was the company's level of enthusiasm and out-of-the-box strategic thinking.

Describe the scope of their work in detail.

Monthly retainer, yearly contract. During month one, discovery, strategy, research and prep work. By month 2 we were in full execution mode - from content creation to media pitching.

What was the team composition?

Unlike many other agencies, there was no 'bait and switch'. Rare, but nice, given that we were likely a small account. Bob remained involved directly with several relatively senior PR people on the account managing the day to day.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With a stated goal of increased brand awareness, Bob's PR efforts contributed to a doubling of consumer awareness as measured in brand studies, and was instrumental in building credibility to drive new business opportunities across key verticals.

How effective was the workflow between your team and theirs?

As with any healthy vendor relationship, it was like their team was sitting right next to us - consistent and constant communication flow, shared monthly goals, plans and tactics. Most importantly, pivoted to new opportunities with ease.

What did you find most impressive about this company?

Hands down is the leadership. One of the things any firm values the most for a PR relationship is trust. Trust that the agency will always be thinking of new plans of attack, trust that they 'know best' and will advise/push back accordingly, trust that the relationships they have will pay off and trust that the people you are working with are savvy, smart and (of course) super fun to work with.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at a trade promotional office. My organization is headquarter in Hong Kong with branches offices across multiple continents.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bob Gold & Associates?

We were looking for a PR agency to assist us with the promotion of a local marketing campaign in Los Angeles.

What were your goals for this project?

We wanted to increase overall brand awareness, design an overall campaign that included targeting general and relevant trade media, executive interviews, disseminating news and drafting social media strategies.

SOLUTION

How did you select this vendor?

We searched for local firms with the expertise in the areas mentioned and then invited about 7 agencies to submit a proposal. Appointment was based on strategy proposed, appropriation and match to our needs and cost.

Describe the scope of their work in detail.

After we selected the agency, we had a series of kick off meetings, conferences with our head office communications teams to review requirements and flush out our an. Ultimately, we arranged a weekly a conference call and had scheduled face to face meetings.

The agency was prompt in setting up the team from the very beginning and was accessible throughout the project. When not meeting in person or talking via teleconference , the team was quick to respond to phone calls and emails.

Never missing a deadline, the team was accommodating to impromptu requests or remained flexible when our plans changed.

What was the team composition?

The team comprised of the principle, Bob, Chris the team leader and two support. Others such as Tom in NYC stepped in as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had KPIs set and the agency met and exceeded all expectations. From number of media clippings to executive interviews and press releases, they helped us reach all our numbers despite the many setbacks we had in our campaign.

How effective was the workflow between your team and theirs?

The workflow was very effective. As mentioned, the agency was very quick and effective in setting up the various communications lines between our various offices across multiple time zones.

What did you find most impressive about this company?

Aside from their professionalism and knowledge, I think what I admired the most about Bob Gold and his team is how nimble, flexible and responsive they are.

Are there any areas for improvement?

We were satisfied with their work every step of the way.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a startup called Zenimal, and we create screen-free mindfulness devices focused on teaching children about mindfulness and meditation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bob Gold & Associates?

We are a very small company and hadn’t launched yet when I approached their team. They were really instrumental in helping me build up the website appropriately and establish a clearer and more cohesive brand in order to break into this new area of the market.

SOLUTION

What was the scope of their involvement?

They helped me to create content for the website and would check in on a weekly basis to provide feedback and establish new goals going forward. The goal of the engagement was for them to walk me through launching the website. We’ve actually put the project on hold due to the Coronavirus in China, but they have been incredibly supportive even through that.

We did a month of prep before the launch, started presale at launch, and then started putting out actual units in December. The products only sell on our website, so it was very important that it was a high-quality presentation that served all of the functions that we needed.

As part of that, they helped with pretty much everything that goes into launching an e-commerce site. They helped put together a more traditional PR campaign when I wanted to avoid social media but were flexible in switching to accommodate that plan when I realized it was more necessary than I had anticipated.

What is the team composition?

I work directly with three members of their team named Chris (VP, Communications, Bob Gold & Associates), Roxanne (Director, Marketing & Communications, Bob Gold & Associates), and Kaitlyn (Account Coordinator, Bob Gold & Associates).

All of them are incredible people, highly effective at what they do, and incredibly committed to the long-term success of their client beyond its impact on their own bottom line.

How did you come to work with Bob Gold & Associates?

I interviewed with three companies that were all local so that I would be able to just go to their office directly. Ultimately, I went with them out of mostly a gut feeling, and I’m really glad I did.

How much have you invested with them?

Because we are a startup, they were kind enough to make our investment fairly nominal. We ended up spending a little under $15,000.

What is the status of this engagement?

The process from when we first started working together to launching the site lasted from October–December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Even though driving traffic to the site wasn’t my initial goal, it became part of our goals toward the end. The biggest metric for me was just getting the website up and running on schedule, which we succeeded in doing thanks to the work that they provided.

How did Bob Gold & Associates perform from a project management standpoint?

They’re very good at tracking and documenting the elements of the process, which really helped us to stay on track. We had weekly calls to make sure that everyone was on the same page, and they were always incredibly responsive through both text and email

What did you find most impressive about them?

Making my company feel special was very important to me and something that they really did well there. Everybody was really excited about the project, and it really made me feel like they genuinely wanted me to succeed. It was a fantastic experience.

Are there any areas they could improve?

No, the only hiccups we had throughout the project were because of me. I didn’t have the best expectations going into the project and ended up turning 180 degrees on things like social media, and even then, they handled that very well and were always flexible, which I really appreciated.

Do you have any advice for potential customers?

Be really clear about your goals. If you come to the table with as specific a goal as possible, they are going to be able to help you attain it, but you can definitely make it easier for them to focus by giving them specifics to work on.

BACKGROUND

Please describe your company and your position there.

I am the Communications Manager at a software company that serves channel partners and end-customers from around the globe. I am in charge of global communications, including media relations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bob Gold & Associates?

We were looking to enhance our company’s brand awareness in the US market. We have limited internal resources and turned to an international PR network of agencies that connected us with Bob Gold & Associates to support us in the US market.

What were your goals for this project?

The main goals of our cooperation with the agency were to improve customer awareness about our company/its products in the US, position our company as a clear market leader, enhance our thought leadership profile, and to generate an ongoing flow of media mentions.

SOLUTION

How did you select this vendor?

We searched for an international PR agency with a strong footprint in the US. We have contacted several agencies featured in various lists or reviews, studied their proposals and selected the one that was strong in our sector and had several partner agencies across the globe, including Bob Gold & Associates.

Describe the scope of their work in detail.

After having selected the umbrella agency, we had a few workshops so they got familiar with our company, our value propositions and core messages, and agreed on the optimal scope of work. Bob Gold & Associates works tightly together with the umbrella agency as well as our team – we have regular conference calls in order to update each other on new opportunities and align on priorities. We have dedicated daily contact people on each side and maintain an online work-in-progress list.

What was the team composition?

We work closely with Account Coordinator, Vice President as well as the Founder and CEO when there are some major things to discuss. We have a matrix project organization with the agency network.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started our cooperation with Bob Gold & Associates, our media coverage in the US has increased significantly, reflecting also in improved web traffic and SEO statistics. The agency has also arranged some outstanding speaking opportunities at US industry events.

How effective was the workflow between your team and theirs?

The workflow was ideal for us – there was no “prescribed” way of communication, but we heard from each other when needed, via email or conference calls. The team is ambitious, proactive, and really wants to help our company reach our goals. They are as punctual as a Swiss watch and always highly responsive. We never feel like a mere client, but perceive the agency as a trustworthy partner that is always open to any questions or concerns we may have.

What did you find most impressive about this company?

We were impressed by the agency’s quick understanding of our rather complex industry and business. They always try to see a larger picture and don’t limit themselves to the scope of work. For example, we can always ask them for their opinion or advice, even though it's not directly related to current projects. They have some great writers, so the content they create hardly needs any edits, which allows us to move forward fast. They also have a strong network of media contacts, making it easy for them to secure great publishing opportunities.

Are there any areas for improvement?

Right now everything seems to be “best practice."

BACKGROUND

Please describe your company and your position there.

I am the VP of Marketing for the leading event cinema company in the US. We distribute more than 150 titles each year in a variety of genres, including classic movies, anime, faith, and live sports.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bob Gold & Associates?

We wanted to increase awareness of our company and broaden coverage in general media outlets.

What were your goals for this project?

We established metrics for the number of tier one interviews and coverage.

SOLUTION

How did you select this vendor?

I had a long-standing awareness of Bob Gold & Associates, as a previous company I worked for hired them to help with its PR initiatives.

Describe the scope of their work in detail.

Bob Gold & Associates designed our strategy, messaging platform, tactical execution calendar, and measurement objectives.

What was the team composition?

This is a small, hands-on agency that gives the best insights from their most experienced team members. The senior people we work with are the ones delivering the results.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a dramatic increase in awareness and press coverage in the four months since we started the project.

How effective was the workflow between your team and theirs?

I work closely with them daily, and we meet every week. For Bob Gold and Associates, tracking and reporting are key components of the workflow. They provide detailed weekly status reports that drive action on all of our deliverables.

What did you find most impressive about this company?

I’m impressed with the depth of industry knowledge and their understanding of our business. They constantly generate new ways to increase our press appeal.

Are there any areas for improvement?

No, I can’t think of anything.