Blufig

Please describe your company and your position there.

We are an E-Commerce company that offers customized and top-quality solutions to empower growth. I lead the strategy for the company.

For what projects/services did your company hire Blufig?

We hired Blufig for our platform design, website design and digital marketing of our e-commerce platform

What were your goals for this project?

The aim is that our company should be considered as a thought leader and a strong player in the eCommerce solutions space. We also wanted to drive visibility for our brand and generate business from our marketing efforts.

How did you select Blufig?

We had been evaluating Digital Marketing partner who understands the IT and Tech space. Blufig had the requisite experience and was the best fit, given their track record and working with companies like us.

Describe the scope of their work in detail.

They created our corporate and product website ground up – including conceptualizing, content development, design and web development. They also created our digital strategy which aims to build visibility for our brand, spread awareness and establish thought leadership. They act as our extended marketing team.

What was the team composition?

They deployed a team consisting of Web Developers, Designers, Digital Marketers, Content Writers and Program Manager.

Can you share any outcomes from the project that demonstrate progress or success?

1. Our Social Media saw good engagement on a consistent basis.
2. Perception of our brand has improved within customer, employee, and partner communities.

How effective was the workflow between your team and theirs?

It was great and the entire Blufig team were very collaborative and accommodative to all our request.

What did you find most impressive about this company?

Their commitment and pro-activeness to make a difference.

Are there any areas for improvement?

They should extend their service line which goes beyond digital.

Please describe your company and your position there.

I’m the head of marketing at Exdion Solutions, a global B2B tech-led consulting & product organization specializing in the healthcare and insurance domains.

For what projects/services did your company hire Blufig?

My company needed a digital marketing partner.

What were your goals for this project?

We wanted to build brand visibility and awareness, tweak brand perception, and empower our company to be positioned as a thought leader in the InsurTech ecosystem.

How did you select this vendor?

After a detailed evaluation process, we partnered with Blufig based on their previous experience and creative ideas.

Describe the scope of their work in detail.

Blufig designs and develops websites for several of our product and brand assets. Their team contributes to content development and digital marketing efforts. They also create product demos and informative videos for my team.

What was the team composition?

We engage with a project manager, a content writer, a UI/UX designer, a web developer, and a digital marketer.

Can you share any outcomes from the project that demonstrate progress or success?

Bluefig has improved our brand perception and increased visibility and awareness within our target audience. Our sales team, clients, and partners find their informative videos very insightful.

How effective was the workflow between your team and theirs?

My team is pleased with the process Blufig follows, from understanding requirements to delivery.

What did you find most impressive about this company?

The highly talented team maintains a strong understanding of Information Technology Enabled Services (ITES). They learned our requirements quickly and have delivered expedited turnaround times. Their creative capabilities are exceptional.

Are there any areas for improvement?

Blufig should consider expanding the scope of their services beyond digital and content marketing. That would be helpful to my company and I’m sure other clients.