What was the scope of their involvement?
Bluetrain has helped us with many things, including content creation, optimization, and acting as advisors to our web designers to make sure our sites were coded properly. They ensured the designers were incorporating important SEO elements and site codes.
We have a blog that showcases content specific to each service, as well as a growing content and keyword glossary for various insurance and mortgage financial terms. Bluetrain has helped us implement all of these elements, and they always ask a lot of questions. They worked to truly understand our industry. They’re able to take information from us and do the research to help support us.
Additionally, they’ve conducted link building and citation work to make sure everything is accurate and consistent. They’ve managed our PPC campaigns, display ads, remarketing, and organic content for some of our social media. It’s always been a collaborative effort, and I’ve felt involved with everything we’ve worked on together.
Bluetrain also did AB testing for us on the site in terms of usability and spotting areas to improve conversions. They’ve managed Google Analytics for us and provided reports for everything, while also providing support for local strategies. More of our online marketing has evolved, and they’ve helped us to evolve with it.
I had made a mistake on Google My Business while answering questions specific to our services, which ended up costing us a lot of money. Bluetrain was able to fix this for us and stop the bleeding, get things corrected, and help us recover. I wouldn’t have known what to do if they hadn’t jumped in and saved the day.
What is the team dynamic?
They have a good account manager who keeps everyone on task and makes sure deliverables are finished on time. There is a good sense of communication with them, and it helps that our offices are in close proximity. We use Google Hangouts and phone calls for everyday communication, and we also have a monthly meeting. They’re very responsive, and when I contact them, I hear back by the next day. I never get pushed to the backburner.
How did you come to work with Bluetrain?
I’ve known Bryan [President & Founder, Bluetrain] since going to business school together. I like innovators and progressive people, and I’d found out he was working in promotion around the same time I was seeking services for my business. I trusted him because we’d known each other for so long, and I was able to tell he knew what he was talking about when I asked him questions. It was a natural fit.
How much have you invested with them?
We’ve spent between $10,000-$50,000.
What is the status of this engagement?
We started working together in 2006 or 2007, and the relationship is ongoing.