What was the scope of their involvement?
Bluelupin helped us build a mobile education platform, and also worked on the curriculum content. Their MobileKonnect proprietary technology was used as a CMS [content management system], and they gave us an inherited platform which we own the intellectual property of. It exists in the form of a tablet and mobile application used by field-level trainers.
It was a complete project, from inception to the training of the field educators. Our audience was between the ages of 17 and 21, graduates at most. Since the product was not made for an established market, the initial phase involved 5 or 6 workshops with Bluelupin, with the purpose of making them understand our target audience. We wanted to keep the UI/UX simple, without too many transitions or animations within the app itself. The buttons and call-to-action elements would be clearly visible on the screen.
We also had discussions about the level at which the content was to be built up for the application, and had on-field interactions with end-users and prospective trainers. Bluelupin spoke to them and gave them a questionnaire, in order to understand what kind of experience would be acceptable.
We had 2 final workshops with our implementation partner, where they tried to understand the requirements around the editors publishing content on the app, in terms of number of departments, rules, moderations, spell-checks, and so on. Once the app was built, the editorial department started using the CMS.
We finally went through a wireframing stage, where Bluelupin presented us a few options for the backend and frontend.
We had a short timeline of about 6 months, from inception until going on the ground, including the content creation phase which comprised of around 27 course videos across 7 chapters, each with 3-4 topics to be covered. Their team handled the content, and we reviewed the content itself, including the scripting for every video piece. We approved scripts after a few iterations. Once a few sample videos were agreed upon, in terms of flow and timeframe, we moved on to the next script.
For the CMS, Bluelupin first presented a prototype for us to test and figure out ways of making it more user-friendly. They uploaded sample content on it, and we determined around 45 user stories to implement on it. We had a product log in place for the next 3 months, and once everything was ready, we went into a new iteration mode for brand colors.
After a 6-month period, half of their team went on the field in order to train the users of the app. We also had a 1-day training session for the backend usage. A product manual and mobile user guide were also shared with us.
What is the team dynamic?
I was in direct contact with a lead Android developer, a junior developer, 3 backend developers, and 6 resources on the content side. We used Skype screen sharing for demo purposes. Since the developers were close to our location, 70% of workshops happened physically. Email was used for documentation purposes, or sharing project status on a daily basis in terms of the user stories being covered. I was the product owner for the company, and had daily scrum meetings with Bluelupin.
How did you come to work with Bluelupin Technologies?
We had a limited budget, as is typical for social projects, so we had an open RFP, releasing it to 8-10 partners. We found Bluelupin through web research. My previous company had also used the group, although I didn’t work directly with them then. Bluelupin turned out to be the most cost-effective solution at the time.
How much have you invested with them?
The cost of their work was 75-80 Lakh rupees. [7,500,000 rupees, or $115,000]
What is the status of this engagement?
We started working with Bluelupin in February 2016, and ended in August or September. They continue to support us for maintenance and new feature development. The program is continuing with a new financial literacy drive.