We get you there. Your vision. Your ideas.

Our mission as a Digital Marketing Agency is to navigate competitive markets and deliver your message cost-effectively wherever it resonates. This exploratory science that we call ROI Marketing begins by considering every potential digital and communications touch point available. Then, through a strategic honing process, we map out the coordinates that optimize your journey – and bottom line.

Simply put, the Blueliner Marketing approach works. We assist businesses in generating and maintaining sustainable growth by providing authentic and affordable marketing services that deliver outstanding results.

 

We provide clear insights and direction on the most effective direct promotional channels. We have a proven track record in the best practices for social and digital ads including selecting the right platform, shaping content, and managing frequency. 

 

We’re also adept at identifying the best primary key performance indicators to track for an optimal return-on-investment. Through services such as SEO, digital advertising, content marketing, social media marketing, web design and development, and marketing strategy, we can help take your business to the next level.

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2001
? These data points are estimates provided by the Clutch team. Each data point can change at any time and is subject to the company’s discretion once they claim ownership over their Clutch profile.
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Jersey City, NJ
headquarters
  • CONTACT 150 Bay Street, Suite 718
    Jersey City, NJ 07302
    United States

Focus

? These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.
Service lines
  • Digital Strategy
  • Content Marketing
  • Email Marketing

Portfolio

Key clients: 

Health City Cayman Islands  

Cayman Island Department of Tourism  

SidebySidepet.com  

Residential Home Funding Corp

Ajustco 

Reviews

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CRM & Shopify Dev, and Digital Marketing for Pet Food Company

"I’m happy with the leadership that was demonstrated."

Quality: 
4.5
Schedule: 
4.0
Cost: 
3.5
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Mar. 2018 - Ongoing
Project summary: 

Blueliner provides website development services, focusing on the Shopify platform and the CRM, while also providing support for digital marketing, social media, and AdWords.

The Reviewer
 
1-10 Employees
 
Boston, Massachusetts
Founder, Pet Food Company
 
Verified
The Review
Feedback summary: 

The team's suggestions ensured the project progressed smoothly, with the CRM transitioning to HubSpot during the work. They successfully found solutions to any website issues, while demonstrating a high level of organization and dedication to the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a pet nutrition company. We bake and offer different foods and supplements and treats to support the health and well-being of pets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blueliner?

We’re an early stage company and we had a website developed but needed ongoing upgrades and maintenance. We had launched our product offering on a Shopify platform and needed resources to guide the oversight of that execution, as well as further development. We wanted to link in a CRM software tool to enhance the UX and our ongoing communication with our customers.

SOLUTION

What was the scope of their involvement?

In setting up the scope of work, we identified the metrics I was hoping to achieve over a six-month timeframe. They came back to me with a recommendation of how we might be able to implement and achieve those customer acquisition targets through a strategy of social media, keywords, and AdWords. For the CRM, we started out with Zoho and are now migrating to HubSpot on their recommendation.

The most recent activities have been focused on working to improve the customer experience, which is the reason we're transitioning to HubSpot. It has a lot more functionality and better reporting capabilities. We’ve also put in place the number of improvements on our website and with Shopify to allow for business model specialization and to address some issues we had.

What is the team composition?

The team includes Conor (Marketing Director, Blueliner) as project manager, Soribel (Sales & CRM Director, Blueliner) who works on our CRM software needs, and someone who leads on our website and Shopify.

How did you come to work with Blueliner?

They were introduced to me three or four years ago. I had experience working with a New York-based PR agency and they recommended Blueliner to me. I reached out when we needed their services.

How much have you invested with them?

$75,000.

What is the status of this engagement?

We started working together in March 2018 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

On the CRM side, I’m pleased that they suggested an improved platform for us to implement. I’m happy with the leadership that was demonstrated. On the Shopify side, any challenges were addressed quickly with solutions they implemented. It's the standard experience of an earlier stage company to functionality challenges and you have to find ways to fix it. We’ve been working on that together successfully.

How did Blueliner perform from a project management standpoint?

Conor is very organized. He has a good awareness of what’s going on with the different project teams on a day to day basis. They clearly work closely together. We have regular weekly meetings to go through key projects and objects. He’s very good about holding people to task and making sure things are done in a timely way. We use phone and email to communicate.

What did you find most impressive about them?

They’re responsive. I never have to wait long at all. No matter which member of the team I need to speak with, they’re pretty much immediately available. They absorb and understand the challenge of the project at hand and move quickly to get it done.

Are there any areas they could improve?

I’m considering having a meeting with them to review the original scope of work, the time allocation, and what then happened. That’s something we’re going to review, talk about, and fine tune.

Do you have any advice for potential customers?

I would have liked if we challenged our existing infrastructure a little more so that we could move as quickly as possible to a resource solution that served our needs over the longer term. They gave us some indication that they thought Zoho wasn’t going to be a useful tool for us long-term, but we could have drilled down harder. Sometimes it’s better to spend a little more upfront than to have to make a change down the line.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer
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