Strategy-led PR & marketing for financial services
Our clients are financial services leaders. If you're a CEO, founder, CXO or CMO you'd talk to us if you needed advice or outside expertise to solve a peception issue, drive growth, reposition your business, improve your marketing and PR or engage stakeholders in your leadership or strategy story.
We have a track record of helping clients reach these goals, of hiring great people and of evolving our clients' communication across paid, earned, owned and shared channels.
Our clients include local and global asset/fund managers, brokers, industry associations, insurers, superannuation funds, payment providers, lenders, wealth management firms, start-ups, and professional services leaders.
We create and implement PR & media programs, avoid or manage crises and issues, establish or improve thought leadership & content marketing programs, and to set up and improve marketing and social media programs and teams.
Engagement types include:
Retained public relations
Short term crisis and issues projects and litigation support
Outsourced marketing (from research to lead generation)
Advisory-only (problem-solving or on-call CMO, PR & crisis counsel)
Our co-founder was the first blogger and tweeter at Australian asset management, insurance, and superannuation industry conferences, and has led clients into the online dialogue that’s now essential to reaching industry stakeholders. Our CEO pioneered asset management digital and content marketing in the institutional and retail direct markets, bypassing costly sales and distribution partnerships for our clients.
We continue to lead financial services online reputation management and digital lead generation for our clients.
As a founder-led purpose-driven business we work for clients who will be on the right side of history.
PR Strategy for Fixed Income Financial Services Firm
Public Relations
$50,000 to $199,999
June 2019 - June 2020
4.5
Quality
4.0
Schedule
5.0
Cost
4.0
Willing to Refer
4.5
"It was a particularly collaborative and positive experience."
Oct 20, 2020
Head of Marketing, FIIG Securities
Anonymous
Financial services
Australia
51-200 Employees
Online Review
Verified
BlueChip Communication crafted a PR strategy for a financial firm to build its brand awareness and highlight their offered services. The team also worked on increasing the client's leads to grow their business.
Despite being in a difficult economic situation, the company steadily gained a positive online presence and quality leads through the vendor's help. BlueChip Communication's responsiveness and approachability partnered with their deep knowledge of the PR industry made for a fruitful engagement.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
At FIIG, fixed income is our sole focus. We enable investors and issuers access to high quality fixed income investments and flexible AU$ bond financing.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire BlueChip Communication?
To develop an effective PR strategy to raise awareness of the benefits of corporate bonds and raise the profile of FIIG and its services.
What were your goals for this project?
Generate more leads in a measurable, repeatable and scalable way.
SOLUTION
How did you select BlueChip Communication?
Based on a previous engagement with BlueChip and wanting to re-engage in PR, we contacted Carden to discuss a potential partnership which lead to a draft recommended approach to support the ongoing growth of FIIG's business.
Describe the scope of their work in detail.
The program of work was based on a phased approach to ensure that FIIG's digital presence and lead capture mechanisms were optimised prior to rolling out a strategic communication program to drive awareness and a larger volume of traffic to the FIIG website and online assets, and build a strong and positive media and online presence for FIIG.
What was the team composition?
The core team comprised of Danielle and Christina, with additional support primarily from Holly and Christina .
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Despite significant external headwinds for fixed income as an asset class we started to build some strong PR momentum at a time we were hit with an economic environment different and more challenging than anything ever experienced.
How effective was the workflow between your team and theirs?
We developed a good operating rhythm with fortnightly meetings and connected over the phone at least once a week. Danielle and the team were always accessible and very responsive, and a pleasure to work with. It was a particularly collaborative and positive experience.
What did you find most impressive about this company?
BlueChip Communication has a great reputation in the market - they are experts in financial services with strong industry knowledge and continually provide in-depth insights into current issues and marketing strategies.
Are there any areas for improvement?
By the end of our brief partnership BlueChip Communication had a solid understanding of FIIG’s businesses and a great relationship with the FIIG team.
RATINGS
4.5
Quality
4.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.5
NPS
Digital Marketing for Asset Management Company
Other Digital Marketing
$200,000 to $999,999
Jan. 2017 - June 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We sourced and converted many customers."
Oct 3, 2019
CEO, Hyperion Asset Management
Tim Samway
Financial services
Brisbane, Australia
11-50 Employees
Online Review
Verified
BlueChip Communication provided digital marketing services for a financial services company's new global fund. They developed a direct digital marketing strategy to increase customers.
The vendor's efforts successfully reached and converted many customers. BlueChip Communication held weekly meetings and expertly understood all aspects of the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the CEO of a Global Equities Fund Manager.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire BlueChip Communication?
We hired BlueChip to build and run a digital marketing program for our global fund.
What were your goals for this project?
We wanted to build a retail client base through direct digital marketing.
SOLUTION
How did you select this vendor?
We had worked with them before
Describe the scope of their work in detail.
The designed everything from our website to the program for acquiring new clients.
What was the team composition?
We worked with a team ranging from junior employees to the firms principal.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We sourced and converted many customers. The total funds raised exceeded expectations.
How effective was the workflow between your team and theirs?
Very effective.. we had weekly meetings to keep the project on track.
What did you find most impressive about this company?
They understood all aspects of the digital marketing program and sourced the right programs to pull it all together.
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