BlueChip Communication

Strategy-led evidence-based PR and marketing for financial services organizations.

BlueChip Communication is the Australian leader in integrated communication for financial services. Our Net Promoter Score consistently exceeds 90%.

We create and implement PR and marketing strategies to:

  1. Profile & position: organizations, brands, and their leaders
  2. Drive growth: in revenue, reach and influence
  3. Manage reputation risk: live crisis situations, crisis prevention, and reputation rebuild.

Our clients include local and global asset/fund managers, banks, brokers, industry associations, insurers, superannuation funds, payment providers, wealth management firms, start-ups, and professional services leaders.

We work with Boards, CEOs, CMOs and corporate affairs leaders to create and implement PR & media programs, avoid or manage crises and issues, establish or improve thought leadership & content marketing programs, and provide digital and full-funnel marketing and social media services.

Engagement types include:

  1. “PR retainer” relationships
  2. Short term crisis and issues projects and litigation support
  3. Ongoing outsourced marketing (eg lead generation for niche financial audiences)
  4. Advisory-only (on-call CMO, public policy and PR counsel)

Our co-founder was the first blogger and tweeter at Australian asset management, insurance, and superannuation industry conferences, and has led clients' online dialogue that’s now so essential to reaching industry stakeholders. In the subsequent decade, we pioneered finance-sector specific online reputation management and digital lead generation for key clients.

As a founder-led and purpose-driven business we strive to work for clients who will be on the right side of history.

 
$5,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
2004
Show all +
Sydney, Australia
headquarters
  • Level 8, 82 Elizabeth Street
    Sydney, NSW 2000
    Australia

Portfolio

Key clients: 

ASFA, Australian Solar Investments, BlackRock, Centuria, CFA Societies, DWF, eClipx, the Financial Services Council, FIIG, Foresight, GMO, Household Capital, Hefferon SMSF, Hyperion Asset Management, ING, Integrity Insurance, Local Government Super, Natixis Investment Management, Qantas Super, QIC, Unimutual.

PR agency of record 2017-current Image

PR agency of record 2017-current

PR agency of record and marketing partner 2008 - current Image

PR agency of record and marketing partner 2008 - current

Project engagements Image

Project engagements

PR agency of record 2016-current Image

PR agency of record 2016-current

Profile raising and media relations

PR agency of record and marketing partner Image

PR agency of record and marketing partner

PR agency of record 2010 - current Image

PR agency of record 2010 - current

Reviews

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Digital Marketing for Asset Management Company

"We sourced and converted many customers."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2017 - June 2019
Project summary: 

BlueChip Communication provided digital marketing services for a financial services company's new global fund. They developed a direct digital marketing strategy to increase customers. 

The Reviewer
 
11-50 Employees
 
Brisbane, Australia
Tim Samway
CEO, Hyperion Asset Management
 
Verified
The Review
Feedback summary: 

The vendor's efforts successfully reached and converted many customers. BlueChip Communication held weekly meetings and expertly understood all aspects of the project. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a Global Equities Fund Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BlueChip Communication?

We hired BlueChip to build and run a digital marketing program for our global fund.

What were your goals for this project?

We wanted to build a retail client base through direct digital marketing.

SOLUTION

How did you select this vendor?

We had worked with them before

Describe the scope of their work in detail.

The designed everything from our website to the program for acquiring new clients.

What was the team composition?

We worked with a team ranging from junior employees to the firms principal.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We sourced and converted many customers. The total funds raised exceeded expectations.

How effective was the workflow between your team and theirs?

Very effective.. we had weekly meetings to keep the project on track.

What did you find most impressive about this company?

They understood all aspects of the digital marketing program and sourced the right programs to pull it all together.

Are there any areas for improvement?

No

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer