Blue Winds Media

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of the Center for Executive Performance. We’re a small consulting firm that works with senior executives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Winds Media?

We needed help reorganizing the links on our websites and improving our online presence.

SOLUTION

What was the scope of their involvement?

I gave them a trial project to start with and they did well with it, so we hired them to handle everything else. For our first website, they reorganized our content to make it more user-friendly. They also identified and repaired broken links. On the second site, they added additional content to explain our newest services. Now that the web projects are finished, they’re working on our social media profiles.

What is the team composition?

We worked primarily with their owner.

How did you come to work with Blue Winds Media?

I got a referral from a graphic designer I’ve worked with on print media projects.

How much have you invested with them?

We’ve probably spent about $5,000 so far.

What is the status of this engagement?

We’ve been working with them since 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They did a great job of cleaning up our websites, so we’ve continued working with them. We’re still working on the digital marketing phase of our project, so I don’t have additional results there.

How did Blue Winds Media perform from a project management standpoint?

I've been really impressed by their responsiveness. We primarily keep in touch via email and phone, and they usually return calls within 30 minutes.

What did you find most impressive about them?

They know what they’re doing, they do it quickly, and they’re responsive.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Work with them. Given some of my past experience with other vendors, I wish I’d found them sooner.

BACKGROUND

Please describe your company and your position there.

I’m the owner and CEO of SLS Associates. We’re a virtual company, so our instructors travel to the customer’s home or office to provide private, personalized English-language instruction. We work with international business executives and their families throughout the Detroit metro area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Winds Media LLC?

Since we don’t have a physical building, we needed to strengthen our online presence. They helped us redesign our logo and provided translations of our website so we could reach key customer markets. They also redesigned our website and built out our social media profiles.

What were your goals for this project?

We wanted to make it easy for non-native English speakers to navigate our site.

SOLUTION

How did you select this vendor?

They were the most cost effective for our small business. Their services were priced “a la carte,” so we were able to choose the services we needed rather than paying for a more expensive package that didn’t suit our project.

Can you go into detail about the services they provided and the scope of the project?

They handled the site redesign and helped us choose new images for it. They also offered suggestions on how to redesign our logo, created language overlays for our text, and integrated our social media accounts with the site. In addition, they worked with us to set up our Facebook profile, which included choosing the design and layout, setting up our comment section, linking our email accounts, and making sure our other social media accounts could cross-post there.

What was the team composition?

We only worked with one technician, but he communicated frequently with their CEO about our project.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

When we hired them in 2012, we had only 20 students. As a result of our improved web and social media presence, we increased our business five-fold while also significantly reducing our advertising budget. The ease with which prospective students can now find and contact us has been invaluable.

How was project management arranged and how effective was it?

We kept in touch via email, text, and phone calls throughout the project. Our technician was extremely helpful and always responded to our requests within 24 hours. The project was completed ahead of schedule.

What did you find most impressive about this company?

Their personalized approach to customer service is commendable. I appreciated how well they explained technical problems in everyday language. They try to deliver exactly what you want within the confines of your budget. Not only that, they’ll offer suggestions on future upgrades and provide advice about the associated timelines and costs.

Are there any areas where they can improve?

No. They were perfect for our small company and we’ll continue working with them anytime we can.

BACKGROUND

Please describe your company and your position there.

I am the president of several companies, including Preferred Medical Group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Winds Media?

We hired them for website development and maintenance.

What were your goals for this project?

We wanted to get quality work at a good price.

SOLUTION

How did you select this vendor?

They were recommended to me.

Can you go into detail about the services they provided and the scope of the project?

Blue Winds Media maintains and updates my various websites.

What was the team composition?

We’ve worked with several engineers and a project manager.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our website represents our business well. I am highly satisfied with their ability and cost-effective approach.

How was project management arranged and how effective was it?

It is quite effective.

What did you find most impressive about this company?

I’m impressed with the people and the service they provide. I highly recommend Blue Winds Media for your website development and maintenance needs. They are a pleasure to work with.

Are there any areas where they can improve?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I own a material consulting business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Winds Media LLC?

I hired them to design and maintain my website.

What were your goals for this project?

The goal was to build a professional website and receive ongoing support. 

SOLUTION

How did you select this vendor?

I searched for web designers. 

Describe the project in detail.

Blue Winds provided design options that best met my company’s promotional needs. 

What was the team composition?

I worked exclusively with Austin Sager (President, Blue Winds Media).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My website is always up-to-date and well protected. Austin strives to understand and meet my company’s needs as he would his own.

How effective was the workflow between your team and theirs?

Blue Winds immediately responds to my needs. 

What did you find most impressive about this company?

Blue Winds Media is professional, personable, and honest. I recommend them to anyone who values integrity. 

Are there any areas for improvement?

I would not change a thing.