Blue Tree

BACKGROUND

Please describe your company and position.

I am the SEO Specialist of a software company

Describe what your company does in a single sentence.

Small business financial software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Tree to accomplish?

• Strengthen the backlink profile of the company's blog, resource, and product pages.

SOLUTION

How did you find Blue Tree?

Referral

Why did you select Blue Tree over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Blue Tree provided us with new, high-quality backlinks on a monthly basis. They delivered to us 20 links per month, and provided monthly reports of the links they acquired.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes that demonstrated success for the project were the link deliverables, which Blue Tree managed to provide each month. There were also criteria in place for the quality of the domains that they acquired links for us from, and Blue Tree succeeded at obtaining backlinks for us from high-quality, reputable domains.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Blue Tree never failed to deliver us the 20 links each month. They were also very responsive and accommodating to our needs, especially for the requests we had to update our link targets or jump on a video call for a quick strategy discussion.

What was your primary form of communication with Blue Tree?

Email or Messaging App

What did you find most impressive or unique about this company?

I particularly found impressive their ability to acquire link placements from high-level, editorial websites. They also were adept at acquiring backlinks for our target pages from relevant pieces of content and were able to often implement contextually relevant anchor texts as well.

Are there any areas for improvement or something Blue Tree could have done differently?

There were some instances of backlinks being acquired for us from domains that we already had many backlinks from. But, we worked with them for nearly three years so it's understandable that there were some repeat domains and these instances mostly occurred towards the tail-end of our partnership.

I suppose that there could also have been some added consultation regarding the target pages we requested at times, in terms of their linkability, but they did put good effort into acquiring backlinks for our niche-topic pages.

BACKGROUND

Please describe your company and position.

I am the COO of My Choice

Describe what your company does in a single sentence.

We are a free an independent Canadian insurance aggregator.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Tree to accomplish?

• Natural link procurement
• Increase brand presence

SOLUTION

How did you find Blue Tree?

• Online Search

Why did you select Blue Tree over others?

• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Blue Tree was able to increase our brand presence by generating a range of excellent links and PR for our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ability to secure quality backlinks from highly trafficked and well-renowned websites.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered in a timely manner anywhere between 30 - 45 days.

What was your primary form of communication with Blue Tree?

• Email or Messaging App

What did you find most impressive or unique about this company?

Excellent service.

Are there any areas for improvement or something Blue Tree could have done differently?

Not doubling on same domains for links.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Empire Flippers, a marketplace for buying and selling online businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Tree?

We were looking to expand our content marketing and PR strategy. We did not have all these skill sets in-house at the time.

What were your goals for this project?

To increase our search traffic via content marketing and expand our reach on milestones or achievements.

SOLUTION

How did you select Blue Tree?

We looked at services in our network and selected Blue Tree because we knew other had success with them.

Describe the scope of their work in detail.

Helping identify keywords to go after, building an outline of these posts, and helping writers to customize the actual content. Finally, an overall PR strategy to announce new offerings, large listings, and achievements or awards Empire Flippers had received.

What was the team composition?

We worked closely with the team at Blue Tree to ensure our efforts did not overlap. They were easy to integrate into our current process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Traffic has been up significantly and we were able to attract larger buyers to our 7 and 8 figure listings.

How effective was the workflow between your team and theirs?

Great! Integration was smooth between the teams.

What did you find most impressive about this company?

They used a hands-on approach then customized the offering to meet our needs.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

I am the CMO of an internet advertising company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Tree ?

We wanted coverage and exposure in high-end publications. Blue Tree had these connections and made it possible for us.

What were your goals for this project?

To increase our brand's reach online and introduce ourselves to new markets.

SOLUTION

How did you select this vendor?

Internet word of mouth - we'd seen them online, reached out and took it from there.

Describe the scope of their work in detail.

We'd just launched 3 new products and wanted exposure in high-credibility publications. We didn't have resources for this internally so we outsourced it entirely to Blue Tree.

What was the team composition?

2 people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

No.

How effective was the workflow between your team and theirs?

Everything has been handled via direct contact with a single team member. This was very simple from out side.

What did you find most impressive about this company?

The range of connections they have, all of which are quality/trustworthy.

Are there any areas for improvement?

They have a difficult job. We're happy with the service considering the circumstances.