Blue Tree

BACKGROUND

Please describe your company and position.

I am the SEO Specialist of a software company

Describe what your company does in a single sentence.

Small business financial software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Tree to accomplish?

• Strengthen the backlink profile of the company's blog, resource, and product pages.

SOLUTION

How did you find Blue Tree?

Referral

Why did you select Blue Tree over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Blue Tree provided us with new, high-quality backlinks on a monthly basis. They delivered to us 20 links per month, and provided monthly reports of the links they acquired.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes that demonstrated success for the project were the link deliverables, which Blue Tree managed to provide each month. There were also criteria in place for the quality of the domains that they acquired links for us from, and Blue Tree succeeded at obtaining backlinks for us from high-quality, reputable domains.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Blue Tree never failed to deliver us the 20 links each month. They were also very responsive and accommodating to our needs, especially for the requests we had to update our link targets or jump on a video call for a quick strategy discussion.

What was your primary form of communication with Blue Tree?

Email or Messaging App

What did you find most impressive or unique about this company?

I particularly found impressive their ability to acquire link placements from high-level, editorial websites. They also were adept at acquiring backlinks for our target pages from relevant pieces of content and were able to often implement contextually relevant anchor texts as well.

Are there any areas for improvement or something Blue Tree could have done differently?

There were some instances of backlinks being acquired for us from domains that we already had many backlinks from. But, we worked with them for nearly three years so it's understandable that there were some repeat domains and these instances mostly occurred towards the tail-end of our partnership.

I suppose that there could also have been some added consultation regarding the target pages we requested at times, in terms of their linkability, but they did put good effort into acquiring backlinks for our niche-topic pages.

BACKGROUND

Please describe your company and your position there.

I'm a CEO of a design & development agency. Our clients are from Eastern Europe and the United States. We create the premium quality digital products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Tree, and what were your goals?

Our clients are often looking for SEO and marketing services. When we collaborated with Blue Tree, we got a positive review from our client, and now we recommend these guys to all our clients.

SOLUTION

How did you select Blue Tree and what were the deciding factors?

We found out about Blue Tree from our business partners. We were looking for experts in SEO who's responsible for result considering clients' expectations.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The work started from the several meeting calls where Blue Tree explained the work process. After that, there was an opportunity analysis. The company compared the client's current marketing assets and found out where opportunity lies. Then it was a strategy creation, full rollout and adapting to the competitive landscape.

How many people from the vendor's team worked with you, and what were their positions?

We've worked closely only with 2 founders of the company.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the beginning of the work the client observes the positive dynamic. The client is going to get the best result during next months.

Describe their project management style, including communication tools and timelines.

We received frequent updates several times a week. We connected via call once a week together with a client's team and communicate via Slack for all other communication. Blue Tree met the deadlines and the client's budget.

What did you find most impressive or unique about this company?

Their service is totally hands-off with a strong emphasis on quality.

Are there any areas for improvement or something they could have done differently?

Our client and team are satisfied with Blue Tree work. Everything is clear and always explained.

BACKGROUND

Please describe your company and your position there.

I lead the sales function for a cybersecurity/application security company called CloudDefense.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Tree?

CloudDefense is a pretty unique product in the security space so we hired Blue Tree to help with organic growth and education of our leads. They have done a wonderful job with helping us redesign our website, improve our SEO posture, and appropriately interact with our top of the funnel leads.

What were your goals for this project?

We wanted to increase awareness of our solution and the problems facing the industry right now. Ideally, we wanted to do this without running ads as SEO is the go-to strategy we're looking to employ. When we hired Blue Tree, we had appropriate expectations as far as how much traffic we'd be seeing, how long it would take to see results ,and more.

SOLUTION

How did you select Blue Tree?

After going through several recommended vendors, doing online research, and seeing numerous review sites, we decided that Blue Tree was a good option for our end goal - organic growth for startups.

Describe the scope of their work in detail.

Blue Tree has been responsible for all aspects of website redesign and SEO. Specifically, they were able to work with our team on creating niche copy, optimizing the user flows, and following our design requirements while adding improvements where needed. Additionally, they were able to create many well-written blog articles and generate backlinks to improve our SEO posture.

What was the team composition?

I've worked closely with the founders of Blue Tree and they were great. I'm uncertain about the size of their overall organization but I know that they were able to scale to meet our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Traffic to our website has increased a lot - hard to provide an accurate numerical measure here as we weren't measuring beforehand. Additionally, we were originally several pages deep when doing a google search, now we are on page 1.

How effective was the workflow between your team and theirs?

Very effective. Blue Tree is great at project management, expectation management, and including the appropriate parties where needed. We communicated mostly through WhatsApp and email. They react well to feedback and solve problems effectively.

What did you find most impressive about this company?

I found it very impressive how quickly they were able to respond, act on feedback, and provide actionable insight to help solve our toughest problems.

Are there any areas for improvement?

Everything was pretty seamless. The only area I could see some improvement is being more available for calls as opposed to asynchronous communication, but this isn't a bad thing - just a style preference.

BACKGROUND

Please describe your company and your position there.

I'm a CEO of a design & development agency. Our clients are from Eastern Europe and the United States. We create the premium quality digital products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Tree?

Our clients are often looking for SEO and marketing services. When we collaborated with Blue Tree, we got a positive review from our client, and now they are our partner #1.

What were your goals for this project?

Our client wanted to create a lot of authoritative mentions on some websites online.

SOLUTION

How did you select Blue Tree?

We found out about Blue Tree from our business partners.

Describe the scope of their work in detail.

The work started from the several meeting calls where Blue Tree explained the work process. After that, there was an opportunity analysis.

The company compared the client's current marketing assets and found out where opportunity lies. Then it was a strategy creation, full rollout and adapting to the competitive landscape.

What was the team composition?

We've worked closely with co-founders of the company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the beginning of the work the client observes the positive dynamic. The client is going to get the best result during next months.

How effective was the workflow between your team and theirs?

The project manager provided us frequent updates. We connected via call once a week together with a client's team and communicate via Slack for all other communication.

What did you find most impressive about this company?

I enjoy the work with Blue Tree because they are professional and always explain what they are going to do and for what reason. This is the most impressive that we appreciate.

Are there any areas for improvement?

Our client and team are satisfied with Blue Tree work. Everything is clear and always updated.

BACKGROUND

Please describe your company and your position there.

I’m the founder, owner, and director of a WordPress design and web development agency based in Europe. We have a team of experienced designers, front- and back-end developers, but no great in house marketers. Our primary service offering is WordPress-focused.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Tree, and what were your goals?

To date, the nearly all of our new business is generated via referral or Word of Mouth. We wanted to build a comprehensive content marketing and digital PR campaign that would help us get new customers via inbound marketing. The Blue Tree team was responsible for creating and executing the plan from start to finish.

SOLUTION

How did you select Blue Tree and what were the deciding factors?

We knew that digital PR is the de facto method for building SEO backlinks today, and looked high and low to find an agency that had a proven track record and was within our budget. Ultimately, we found them through a simple Google search.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Blue Tree created a keyword and content strategy, mixing both SEO-centric content topics at the bottom, middle, and top of the funnel, as well as digital PR content ideas for the purpose of generating press and media mentions on industry publications in the EU and UK.

For the digital PR content, their team conducted surveys and queried public data sets to generate data-informed journalism stories. Following the launch of the campaign and publishing of the aforementioned content, they leveraged their network of authors and editorial relationships at a long list of industry publications in order to get press and eyeballs to our website.

How many people from the vendor's team worked with you, and what were their positions?

Throughout the course of the engagement, we corresponded with about 4 or 5 people in total, though only 1 or 2 were the main points of contact. These included both the founders, Dan and Sia, as well as the account manager working on our campaigns.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The results delivered by Dan and his team surprised our wildest expectations. We’ve been sold and burned by many SEO agencies in the past, and nowadays anyone who actually promises results demands that we wait at least a year to see them.

We began to see improvements in our search rankings for important keywords around the end of the third month of working with Blue Tree.

Describe their project management style, including communication tools and timelines.

We were a bit concerned about working with a fully remote digital PR agency but given the state of the world, we didn’t have much choice.

Ultimately we were quite surprised at their level of professionalism and communication, and at least one team member was available at any point in the day.

Their reports were clean and concise and showed a the ROI of our investment on a biweekly basis, and the founders were responsive to any questions that came up over email or phone.

What did you find most impressive or unique about this company?

The most impressive part about working with Blue Tree was the quality of press they generated for us relative to the cost. We got a decent idea of the cost of various sites and retainers during our search for a partner, and their deliverables were significantly higher quality than what we’d found elsewhere, and cheaper.

Are there any areas for improvement or something they could have done differently?

What would’ve been nice would be some sort of structured, free consultation on the part of the founders or account manager. It’s clear that they have developed a unique approach to digital PR, but it’s not something we could or would want to pay for forever, and would like to be able to recreate their systems in house.

BACKGROUND

Please describe your company and your position there.

Head of sales of digital marketing and partner. We help companies generate additional leads thru SEO on various websites.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Tree, and what were your goals?

We were looking for a company to help us get better performance out of our existing links and network of websites.

SOLUTION

How did you select Blue Tree and what were the deciding factors?

Met Blue Tree through industry contacts that had good experiences with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Blue Tree was great - helped answer various questions, strategize and offered additional tips on how we could expand our business. Specifically helped us increase the quality of our links - in turn that helps us to rank websites higher on Google and various other search engines.

How many people from the vendor's team worked with you, and what were their positions?

2 individuals at Blue Tree worked with us - both founding members of the company.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw a 238% increase in effectiveness for the links we sought to improve, and a concurrent 110% increase in rankings (average moved up 4 positions on first page) for the websites we were targeting. Excellent results!

Describe their project management style, including communication tools and timelines.

Direct communication through various apps - they were always quick to respond within the hour. Had multiple phone calls and in person meetings as well.

What did you find most impressive or unique about this company?

The level of knowledge they have is superb. Really understand the industry well, from the back end (search engines) to the front end (end users website). Understand how to build quality links that aren't 'overused' and lose their effectiveness.

Are there any areas for improvement or something they could have done differently?

Everything went well - very happy with the result and would strongly recommend.

BACKGROUND

Please describe your company and position.

I am the CEO of (a/an) Publishing

Describe what your company does in a single sentence.

Financial publisher.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Tree to accomplish?

• Secure relevant mentions in the media and partner sites.

SOLUTION

How did you find Blue Tree?

Other

Why did you select Blue Tree over others?

• Pricing fit our budget
• Other

What was the size of Blue Tree’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The company pitched our authoritative content to partner sites, securing us media mentions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• They've secured press mentions and media placements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The company was slow to deliver at first but has hit a more consistent cadence in recent months.

What was your primary form of communication with Blue Tree?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Their partner publishers.

Are there any areas for improvement or something Blue Tree could have done differently?

Being more proactive with their communication about offering new pricing plans, especially when moving to one of those plans would be more beneficial to our budget and placement count.

BACKGROUND

Please describe your company and position.

I am the COO of My Choice

Describe what your company does in a single sentence.

We are a free an independent Canadian insurance aggregator.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Tree to accomplish?

• Natural link procurement
• Increase brand presence

SOLUTION

How did you find Blue Tree?

• Online Search

Why did you select Blue Tree over others?

• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Blue Tree was able to increase our brand presence by generating a range of excellent links and PR for our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ability to secure quality backlinks from highly trafficked and well-renowned websites.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered in a timely manner anywhere between 30 - 45 days.

What was your primary form of communication with Blue Tree?

• Email or Messaging App

What did you find most impressive or unique about this company?

Excellent service.

Are there any areas for improvement or something Blue Tree could have done differently?

Not doubling on same domains for links.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Empire Flippers, a marketplace for buying and selling online businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Tree?

We were looking to expand our content marketing and PR strategy. We did not have all these skill sets in-house at the time.

What were your goals for this project?

To increase our search traffic via content marketing and expand our reach on milestones or achievements.

SOLUTION

How did you select Blue Tree?

We looked at services in our network and selected Blue Tree because we knew other had success with them.

Describe the scope of their work in detail.

Helping identify keywords to go after, building an outline of these posts, and helping writers to customize the actual content. Finally, an overall PR strategy to announce new offerings, large listings, and achievements or awards Empire Flippers had received.

What was the team composition?

We worked closely with the team at Blue Tree to ensure our efforts did not overlap. They were easy to integrate into our current process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Traffic has been up significantly and we were able to attract larger buyers to our 7 and 8 figure listings.

How effective was the workflow between your team and theirs?

Great! Integration was smooth between the teams.

What did you find most impressive about this company?

They used a hands-on approach then customized the offering to meet our needs.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

I am the CMO of an internet advertising company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Tree ?

We wanted coverage and exposure in high-end publications. Blue Tree had these connections and made it possible for us.

What were your goals for this project?

To increase our brand's reach online and introduce ourselves to new markets.

SOLUTION

How did you select this vendor?

Internet word of mouth - we'd seen them online, reached out and took it from there.

Describe the scope of their work in detail.

We'd just launched 3 new products and wanted exposure in high-credibility publications. We didn't have resources for this internally so we outsourced it entirely to Blue Tree.

What was the team composition?

2 people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

No.

How effective was the workflow between your team and theirs?

Everything has been handled via direct contact with a single team member. This was very simple from out side.

What did you find most impressive about this company?

The range of connections they have, all of which are quality/trustworthy.

Are there any areas for improvement?

They have a difficult job. We're happy with the service considering the circumstances.