What evidence can you share that demonstrates the impact of the engagement?
The objective of the campaign was to get the influencers to understand and successfully use the technology. With that success, the influencers’ videos needed to improve their blog’s viewers and encourage their followers to also make a video. The program was successful because we saw that followers were incentivized to create their own videos. The level of success we had met the goals of the client.
How did Blue Polo Interactive perform from a project management standpoint?
After initially meeting in person, we most often communicated by phone and email. When my client came to the U.S., we would have Michael or Josh join the meetings too, so they were client facing.
Across the whole project, they were excellent and did a great job. They are great counselors and have great relationships with influencers. They are also technically brilliant and are really good with clients, which often isn’t the case with technical partners. They are extremely trustworthy and reliable, and we are currently working on another project.
What did you find most impressive about them?
Through the process, I learned a lot from them, and I still tend to work with them for all my influencer campaigns. They really understand influencers, and take the time to nurture and build those relationships compared to other large influencer companies. Other companies might be great aggregators with good backend technologies but they lose that human element that I feel Blue Polo bring to the table.
Mostly, I like their friendly disposition. People in PR tend to be overworked, over-stressed, and have demanding clients. To have a partner that is calm, friendly, as well as solution-focused is fantastic. I really enjoy working with them and also feel that I can trust them 100%; that they won’t fail me or my client. Overall, they get results, and they are a great partner.
Are there any areas they could improve?
I don’t have any complaints.