What was the scope of their involvement?
Blue Monkeys executed everything from scratch. They first met with us to flesh out our ideas and turned them into a polished script. This was an iterative process, and we had to get the script approved by the global marketing department.
After finalizing the script, we took one day in our office to film everything. After Blue Monkey did some extensive editing, the final product came to be a short 2-minute video.
What is the team composition?
I worked directly with Barak (CEO, Blue Monkeys Productions) and Or (Co-CEO, Blue Monkeys Productions). There were 5–6 people in total, all of whom were responsible for different tasks.
How did you come to work with Blue Monkeys Productions?
Blue Monkeys had an existing relationship with the firm's Israel headquarters, so they were recommended to me. Before we engaged them, though, I saw their portfolio and loved their work.
What is the status of this engagement?
We began working together in April 2019 and the project wrapped up in September of the same year.