Blue Meta

BACKGROUND

Introduce your business and what you do there.

I am a director for a nonprofit society providing seniors with independent and assisted living. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Meta?

We were severely impacted by the COVID-19 pandemic and lost about 20% of our occupants. We weren’t seeing a new flow of residents and needed to find a way to combat that issue. In early 2021, we decided to run an online campaign and hired Blue Meta for marketing services. Blue Meta is running ads for a little over half of our programs. 

SOLUTION

What was the scope of their involvement?

We started with a discovery phase where Blue Meta took the time to learn about our business and where we stood with our competitors. They came up with an initial plan for our target market that we have continued to refine throughout the engagement. The team is responsible for digital and traditional marketing strategies. Blue Meta runs Google Ads and Facebook ads and buys print, TV, and radio advertisements. 

What is the team composition?

We worked with Ricky (CMO), but we’ve been assigned other individuals since then. We now work with 1–2 people and know other individuals are behind the scenes. 

How did you come to work with Blue Meta?

They were a referral; we initially spoke to several companies but decided to move forward with Blue Meta. 

What is the status of this engagement?

We started working together in February 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve increased our business by 10% since engaging with Blue Meta, and have seen positive results from the campaigns we run. We’re also seeing improvements in our click-through rate and time spent on landing pages. We’re very satisfied with their work, and our cost per click (CPC) is declining. 

How did Blue Meta perform from a project management standpoint?

Blue Meta stays on budget, and we meet monthly to discuss everything. We communicate via Google Meet for the most part. 

What did you find most impressive about them?

They sufficiently meet our needs and continuously refine their strategies to create a plan that works for us. 

Are there any areas they could improve?

I can’t come up with anything. 

Do you have any advice for potential customers?

This isn’t a short-term process; you must commit to the time and cost. You should also analyze the metrics that come back to you carefully. 

BACKGROUND

Introduce your business and what you do there.

I run a personal training and rehab business in Vancouver. We have two locations. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Meta?

They do our Google and Facebook advertising.

SOLUTION

What was the scope of their involvement?

We met with them for onboarding, set up, and a keyword diagnostic exercise. That helped us determine a direction for how we could work together, which ended up being through paid search. From there, they starting managing Google Ads and Facebook Ads for us. Since then, they’ve added Bing. They create landing pages as well. We meet every month to review our progress and hear their advice.   

What is the team composition?

We work with Carissa (Digital Marketing Specialist) and Ricky (CMO).

How did you come to work with Blue Meta?

I met Nick (CEO) through a leadership group and heard about his company’s services through that meeting. 

How much have you invested with them?

We’ve spent about $25,000. 

What is the status of this engagement?

We’ve been working together since around May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work has collected an average of two quality leads each week, which we consider a success. They focus on metrics as a quantitative team. There has been some back and forth between our teams about which lead could be fully attributed to their ads because we don’t use a traditional CRM for tracking. However, they’ve addressed the issues and have done a great job getting us leads in general. We’ve grown because of their work, so I’m very happy to continue working with them. About half of our business is from online marketing, so they’re worth the investment to us. 

How did Blue Meta perform from a project management standpoint?

They’re very responsive, willing to address issues right away. Their team is very growth-minded. While there have been a few hiccups, but they’ve always provided us with additional management time and explained concepts very well when addressing any issues. They provide us with dashboards that I can check whenever for updated information. Additionally, we have a meeting every month. They take our concerns seriously and make adjustments when needed.  

What did you find most impressive about them?

They know what it takes to get this work done and achieve results. Compared to others, they’re a bit more expensive but have done the job much more effectively than other providers. 

Are there any areas they could improve?

They’re doing a pretty good job, so I can’t think of anything.  

Do you have any advice for potential customers?

Give them a call and work with them. They have their process down.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of The Gaming Stadium.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with blue/meta?

We were a new company and were looking to build brand awareness and drive registration for events we were doing prior to our opening.

SOLUTION

What was the scope of their involvement?

We started with a discovery meeting, where we laid out who we are and what we’re doing, as well as the potential challenges we’d be facing as a startup with limited bandwidth.

We were able to build out a plan that would accomplish our goals and utilizing technology like Facebook Ads and Google Ads. That led into roadmaps, and regular ongoing meetings. They leveraged those digital advertising channels to drive people to our website to sign up for our newsletter and promote our events as we led up to our opening.

How did you come to work with blue/meta?

I worked with the co-founders previously and had seen the work that they do. We still went through a formal RFP process, and they had the best plan by far. They’re both gamers and understand our industry, which was important as well.

How much have you invested with them?

We’ve invested $50,000.

What is the status of this engagement?

We began working together in October 2018 and wrapped up September 2019. We only stopped because we brought an internal person onboard.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When it came to driving visits to our registration page, we jumped up 35% from the previous year. Using the ads they’d done, we were able to track all of the data. We also saw a 17% increase in ticket sales through their digital campaigns. They set a clear expectation at the beginning and followed through to make sure that expectation was met. They were very honest and realistic. If things didn’t go as planned, they scheduled a meeting so we could strategize on how to meet that goal.

How did blue/meta perform from a project management standpoint?

They’re fantastic. Their attention to detail and service was through the roof. We could contact them at any time. They had great communication and I still talk to them 1-2 times a week. If we ever needed to engage an agency again, they’d be our first call, no questions asked.

What did you find most impressive about them?

They empowered us to help with the work, which helped us stretch our budget for more ads. Even when we hired our in-house personnel, they helped and aided with that transition process.

BACKGROUND

Introduce your business and what you do there.

We’re a manufacturer of terpenes for sale into the cannabis industry. Terpenes are a biomedical compound produced by over 20,000 plants in nature, one of which is cannabis. I’m the sales and business development manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with blue/meta?

We were looking for local, open-minded, non-discriminating digital marketing to help us with some very short-term objectives.

SOLUTION

What was the scope of their involvement?

They provided digital design, website enhancement, and a trade show digital strategy and execution. They’re currently working with us to build our SEO potential and increase our online sales through e-commerce.

What is the team composition?

We’ve worked with up to four members of their team.

How did you come to work with blue/meta?

I did some research and came upon blue/meta and chose them among a pool of candidates. I liked their portfolio, their approach, and their willingness to work with such a new sector like ours.

How much have you invested with them?

We’ve invested $7,000 – $8,000 so far.

What is the status of this engagement?

We began working together in November 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve helped generate more revenue, and they’ve been extremely flexible with the way the market has changed due to COVID-19. We’ve received incredibly positive feedback on our website and they were instrumental in delivering on time and on budget. 

What did you find most impressive about them?

They’re genuinely interested in our business. They’re always eager and available to contribute.

Are there any areas they could improve?

They could maintain their attention to detail going forward.  

Do you have any advice for potential customers?

My advice is to put it all on the table. Trust that they can pick and choose where strategies will take off from, but make sure they’re fully integrated. Don’t try to box them into a corner.