Blue Meta

BACKGROUND

Introduce your business and what you do there.

I’m the president of Wasp Manufacturing Ltd. We sell wildfire protection equipment to governments, independent contractors, and retailers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Meta?

We wanted to address our online marketing programs. We needed a more targeted system for direct to consumer retail products. We wanted to create an online store and then advertise the products accordingly.

SOLUTION

What was the scope of their involvement?

Blue Meta focuses a large portion of their efforts on Facebook, Instagram, and Google Ads. Their team has designed and placed a variety of marketing ads for Facebook and Google Ads. They started with a number of different designs but narrowed them based on their performances. It’s an ongoing process, so we’re still working on that.

They also set up our online store through Shopify and have adjusted it throughout our engagement. Their team was involved in redoing our website too. They changed the host of our website and worked to make it more user-friendly.

What is the team composition?

We primarily work with two people from their team. Carissa (Digital Marketing Specialist) handles our day to day operations. Ricky (CMO) manages the entire process.

How did you come to work with Blue Meta?

Our director of sales and marketing found about 3 companies that we interviewed. Two of the companies talked about broad marketing guidelines but not social media marketing. They had old school marketing styles and wanted 1–2-year commitments with huge budget amounts.

Blue Meta looked into our company ahead of time and initially created a proposal through a PowerPoint presentation that broke down our different options. Their team was the only one that addressed our targeted market. They also proposed an initial budget that we could review throughout the partnership.

How much have you invested with them?

For their services, we’ve spent about $10,000.

What is the status of this engagement?

We started the partnership in April 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

For our online sales, we made 10 times more than what we previously made. Our online sales are way up, so we’re happy with Blue Meta. Their team doesn’t make excuses. If we don’t have a couple of weeks when we don’t see sales, they review their efforts to understand why.

At the start, they actually wanted us to spend less money on advertising than I wanted. They knew that they had to first learn our market and audience. Their team doesn’t try to have us spend more than is necessary.

How did Blue Meta perform from a project management standpoint?

We have a sit-down meeting every month when we analyze what happened, and those meetings can be deeply involved. Blue Meta gives us reports that tell us exactly what we spent and acquired. I can receive reports monthly, weekly, or daily, so there’s a ton of feedback. They’ve almost become like a business manager.

Their team’s easy to reach including Blue Meta's owners. However, I haven’t gone to the owners after our initial meeting because their team’s excellent.

Their fee isn’t based on a percentage of our ad spend. Instead, they charge a fee to oversee the project. That’s awesome because they’re not pushing us to advertise. Their team’s pushing to get results, which is much better.

What did you find most impressive about them?

My business partner, who has been involved in marketing for her whole career, is incredibly impressed by Blue Meta. What sets Blue Meta apart is that they’re easily accessible and their staff’s excellent. They’re friendly, accessible, and willing to take on projects that are outside of their initial scope of work.

Their team will even take on a project that’s outside what they would prefer to do. For example, they wouldn’t normally redo a website on a different server. However, their team included technicians that could do it, so they did it for us. They’re also reasonably priced.

Are there any areas they could improve?

There’s nothing negative that I could say at this point. However, they’re improving all of the time. For example, they just brought on a new program to further analyze marketing data.

Do you have any advice for potential customers?

Stay away from any company that tells you that you should be splash marketing. Work with a company, like Blue Meta, that knows the technical side of marketing and can track reactions to marketing content. You want to work with a company that can give you data and create targeted ads.